NBCU’s New Leader, a Hollywood Outsider, Steps Into the Spotlight
“He can enter these rooms unencumbered by preconceptions and bring a fresh perspective to the industry’s most pressing challenges,” Mark Shapiro, president and chief operating officer of Endeavor said.
CBS Summer Premiere Dates for ‘Big Brother,’ ‘The Challenge: Usa’, New ‘Superfan’ & More
In the midst of Hollywood’s writers strike, CBS has unveiled its summer reality plans.
YouTube TV’s NBA Glitches Show Service May Not Be Ready for NFL
Buffering issues during NBA playoffs have outraged sports fans, sparking growing concerns about the service’s ability to handle high-profile live sporting events.
Linear TV Holds Its Ground in Buyer Poll
Agency and brand marketers reveal linear TV has held its ground within their media strategies, accounting for 56% in 2023 after 55% last year, according to a survey by programmatic targeting service Proximic by Comscore.
Biden Nominates Anna Gomez to Open FCC Slot
“With Next Gen TV launching around the country, Ms. Gomez can bring her demonstrated ability to work with industry, manufacturers and consumers to help ensure a smooth and expeditious transition for millions of Americans,” NAB President and CEO Curtis LeGeyt said.
Sandy Breland Named Gray’s Chief Operating Officer
The veteran station group journalist and executive is tapped to succeed Bob Smith. Executive Chairman Hilton Howell said: “She is the natural choice to lead Gray’s unique portfolio of leading television stations.”
Oracle’s Larry Ellison Gears up To Spend Millions to Back Tim Scott’s 2024 Run
The plans have been in motion since the 2022 midterms, when Ellison donated $30 million to a pro-Scott super PAC, Opportunity Matters Fund, according to people familiar with the Oracle executive chairman’s plans.
Sen. Tim Scott Kicks Off 2024 Presidential Bid, Entering GOP Primary Field Led by Trump
Sen. Tim Scott of South Carolina on Monday officially announced he is running for president in 2024, putting his sizeable campaign war chest and optimistic message to the test.
Automotive News: Used-car Demand Stays Strong in Spring but Headwinds Remain
Caution is the word on the used-vehicle side. Though demand was healthy through the 2023 spring selling season, gone is the level it was at in 2021.
Toyota’s Ads Drive Hispanic Loyalty
Toyota isn’t just winning the battle for Hispanic consumers — it’s dominating the nation’s second-largest ethnic group, in a triumph that’s more than 30 years in the making.
Talking TV: Gray TV’s Local News Live Upgrades To Version 2.0
Local streaming news formats continue to evolve past their initial, plant-the-flag stage. One example is Gray Television, whose Local News Live service was initially conceived as a way to fill in the cracks between time-shifted streaming local newscasts on Gray stations’ OTT apps.
UPFRONTS 2023: Full List of New Series Orders
As content chiefs outline their plans for the 2023-2024 television season, a running list of new drama and comedy series orders handed out by ABC, CBS, NBC, Fox, and other major players in the upfront is now available
Sports, News Star at TV Upfront Showcases. Will Comedies, Dramas Regain Status?
The big media companies understand what differentiates them from stand-alone streamers and digital usurpers is their ability to deliver sizable audiences, all watching at the same moment, and their efforts to deliver familiar creative concepts that will attract the growing crowds who binge-watch.
Sophie Duffel Named WHBQ Memphis Director Of Sales
The Imagicomm Fox affiliate promotes her from local sales manager to oversee the local, national and digital sales teams.
NBCU Selects Comscore as Preferred Local Advertising Currency
In a major shift in how local stations measure and sell local advertising, Comscore has announced that NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
LIV Golf Scores Sales For CW Affiliates
“At the local level this is selling like gangbusters,” Nexstar CEO Perry Sook said in regards to the first sports deal for The CW Network — LIV Golf — proving the value of live sports on broadcast TV.
Disney’s 2023 Upfront Appeal: Our Unrivaled, Diverse Connections Matter
“Multicultural is mainstream. It’s time to lean into all dimensions of diversity,” said Disney Advertising Sales President Rita Ferro, as the company seeks to provide greater advertiser investment to communities of color and other underrepresented people.
Mobile NC Sports Betting Bill About To Move Again
Momentum slowed recently for mobile NC sports betting, but proponents are still bullish on its chances this year, as sources say North Carolina online sports betting legislation should start moving within the next 10 days.
YouTube TV Is Now the 5th-Largest U.S. Pay TV Operator With 5.7 Million Subs
Leichtman Research Group believes the Google vMVPD added 100,000 customers in Q1, making it the only U.S. operator that grew during the quarter
NBCU Launches Cross-Platform Outcome Metrics for Local Marketers
NBCU has officially expanded its relationship with Innovid to deliver cross-platform, outcome-based KPIs across connected TV and linear TV for local U.S. marketers.