NATPE to Return to Miami in January
The event, which will be held at the InterContinental Hotel in downtown Miami, will focus on global programming production and distribution.
Netflix Advertisers Clamor for Fledgling Ad Tier To Grow Faster
Ahead of its first major presentation to Madison Avenue, competing for major advertisers’ dollars, Netflix is among the companies with the smallest pool of customers paying for an ad-supported version of its service.
Elon Musk Reverses Course and Says Tesla Will Advertise Its Cars
Tesla Inc boss Elon Musk, who has never used traditional advertising to sell cars, said on Tuesday that the automaker would try it and see whether it produced results.
Fox’s 2023 Upfront: An Energetic Mix of Sports Stars, News Personalities and Gordon Ramsay
Fox will be open for business and serving up original content on its catalog of services no matter how long the writers’ strike endures. Unscripted and animated series, as well as live sports, will occupy more primetime space.
TelevisaUnivision Ready to Do Ad Deals On Nielsen Measurement Data Others Won’t Embrace
TelevisaUnivsion wants to speak a different language when it comes to audience measuremet, betting that the allure of reaching Spanish-speaking consumers, a growing part of the U.S. population, will spur advertisers.
TelevisaUnivision Adds Super Bowl Broadcast to Upfronts Pitch
Showcasing the strength of its linear offering, the company is partnering with the NFL and CBS Sports to televise Super Bowl 58 in Spanish in 2024, TelevisaUnivision’s first-ever national broadcast of an NFL game.
Cord-Cutting Accelerates, Hitting Record High in Q1 2023
Cord-cutting hit an all-time high in the first quarter of 2023, with the largest pay TV providers in the U.S losing about 2,215,000 net video subscribers, a decline of more than 16%, according to Leichtman Research Group.
NBCU’s Marshall: ‘Fragmentation Is A Good Thing,’ Ads Should Be ‘Welcomed’
Amid ongoing digital disruption, Mark Marshall, interim chairman of ad sales and global partnerships at NBCU, reminded TV/video ad execs at the NBCU upfront why TV/digital video still works for his legacy media company: Its advertising clients’ sales continue to grow.
FCC: COVID-Related ‘LUC’ Relief No Longer Warranted
“Going forward, broadcasters and other regulatees that are subject to section 315(b) of the Act should include free time that they provide to commercial advertisers when calculating their LUC,” the Media Bureau advises.
Cord-Cutting Trends Raise Questions For S&P On MVPDs
S&P Global Ratings has updated its U.S. pay-TV video subscriber forecast, and it has expressed concern on how cord-cutting trends could impact its ratings on companies within the U.S. pay-TV ecosystem.
Economy, Streaming, Measurement Make This Year’s Upfront Market Unique
With deeper changes taking place in the TV advertising business, get ready for a different kind of upfront.
Missouri Sports Betting Legislation Again Derailed
Despite passing the House handily again this session, MO sports betting legislation ran into an inhospitable Senate. The Missouri legislature adjourned Friday without sending sports betting legislation to Gov. Mike Parsons.
Texas Sports Betting Bill Declared Dead by Lieutenant Governor
The people will not have a say on Texas sports betting in 2023 after Lt. Gov. Dan Patrick had his. That means legal sportsbooks in Texas will not become reality until 2025 at the earliest.
Fanatics to Buy PointsBet’s U.S. Assets
Fanatics announced it has agreed to buy PointsBet’s U.S. assets, a long-rumored tie-up. The splashy $150 million acquisition could be a sign of more to come.
Next Year’s Presidential Primary Calendar Begins to Take Shape
The 2024 November election is just a year and a half away, and the presidential primary calendar is starting to take shape. Early battlegrounds include: Iowa, South Carolina, New Hampshire, Nevada, Georgia, and Michigan.
Rising Vehicle Ages Are Good News for Aftermarket Parts Suppliers
The average age of passenger vehicles on U.S. roadways climbed to a record this year, as car owners hold on to their vehicles longer amid low supplies of new vehicles and sky-high prices.
Nissan Sees North America Leading Global Sales Surge
Nissan CEO Makoto Uchida forecasts a robust rebound in global sales, as Nissan reports a 52 percent increase in operating profit in the just-ended fiscal year.
Toyota Forecasts Record Production, Sales and Profit
Toyota CEO Koji Sato forecasts record production and sales levels this fiscal year as the automaker plows ahead with expansion and healthy finances.
New Vehicle Inventories Rise Above 1.9 Million to ‘21 Level
New-vehicle inventories continue climbing, even in the face of the fastest sales pace in more than a year. It’s a further sign that production constraints are easing, according to data by Cox Automotive and the Automotive News Research & Data Center.
Steve Bailey Joins WCNC Charlotte as Marketing Director
Bailey replaces Rob Dwyer, the former marketing director, who is now the general manager at Tegna’s KCEN and KAGS in Waco, Texas.