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Author: Anne

So, You Want to Be an Award-Winning AE?

Presented: August 28, 2024 | video duration 00:34:23 Moderator: Abby Auerbach, CCO, TVB & Executive Director, NEXT Women Speakers:Elena Detrixhe, Account Executive, KMBC/KCWE, Hearst Television & Kansas City Eagle Award WinnerAbbey Reynolds, Account […]

Top 100 Sports Programs

TVB’s analysis of Nielsen data shows clearly that broadcast sports programming far outdraws cable’s offerings.

Numbers that Measure Up! TV and Digital

This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here. Username or E-mail Password Remember Me     […]

Post Analysis Guidelines

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone Recommendations to promote updates and improvements for post analysis practices is […]

Back to School & College 2024

TVB broadcast members: when logged in, the back to school deck displays for download. Request login: Create a TVB member account | Request forgotten password Back to School & College […]

Coffee With Becky Meyer

Presented: June 21, 2024 | video duration: 00:25:18 Speaker: Becky Meyer, SVP, National Sales, Gray TelevisionModerator: Abby Auerbach, CCO, TVB & Executive Director, NEXT Women Grab a cup of coffee and join […]

TVB Again Criticizes ‘Misleading’ Aspects of Nielsen’s Gauge Report

Nielsen published the May edition of the report. TVB is again highlighting that by not delineating ad-supported from non-ad-supported viewing, Nielsen’s analysis continues to misguide media buyers and advertisers.” TVB said it is doubling down on its request for the Gauge Report to answer this essential question for marketers: Where do consumers see advertisers’ commercials?

TVB Study Shines A Light On Local TV Station Online Hubs

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them? To get the best answer, TVB fielded a 3,000+-respondent survey conducted by Dynata designed to provide a better understanding of just how U.S. consumers feel about local broadcast television news and their consumption habits.

2024 Local Broadcast TV News Study

TVB Members: when logged in, the study PowerPoint & VOD links will display below. Create a TVB member account | Request forgotten password Local TV stations have spent decades carefully […]

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