Purchase Funnel Retail In-store Study
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Purchase Funnel Retail Online Study
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Media Comparisons Retail In-store Study
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Media Comparisons Retail Online Study
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TV & Sports Betting: A Winning Combination
2023 TV & Sports Betting Study
Home Improvement Purchase Funnel 2022
TVB Broadcast Members: Full study is viewable when logged in. To Request Login: Create a TVB member account | Request forgotten password The Impact of Home Improvement Services Advertising on […]
TV & Sports Betting: A Winning Combination
TVB Broadcast Members: Full study is viewable when logged in. To Request Login: Create a TVB member account | Request forgotten password Following the repeal of PASPA in 2018, many […]
Sports Betting Webinar
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Ad Impact on Purchase Behavior
2023 Purchase Funnel Study
Feature Commentary | Madhive: Moving Forward from the Current TV Measurement Culture Clash
Measurement and currency are some of the hottest terms in TV right now as the tug-of-war battle between panels and ACR continues to take center stage. (ACR is a technology built into smart TVs that is used to identify and verify what is actually playing on the device). But in the year ahead, it’s not about crowning a winner, it’s about leveraging them together.
Media Comparisons Study 2023
Media Comparisons Study 2023
Diversity, Equity and Inclusion (DEI) Resources
TVB has established a DEI Task Force with the following mission: What Is Workplace Diversity? An inclusive workforce consisting of a range of people from various gender, racial, ethnic, socioeconomic, […]
Purchase Funnel Study 2023
The goal of the 2023 Purchase Funnel study is to identify the importance of media platforms in influencing consumers during the purchase decision process.
DEI Toolkit
The DEI toolkit provides resources to help diversify teams and support acquisition, retention and belonging. Research, case studies, videos and courses demonstrate how diversity drives business outcomes, how to diversify […]
Home Improvement Purchase Funnel 2022
TVB Broadcast Members: Study PPTs and VOD will display for download when logged in. Create a TVB member account | Request forgotten password The Impact of Home Improvement Services Advertising on Purchase Behavior The […]
Using ChatGPT for Smarter Prospecting
TVB at NADA
NADA Live Interview
Auto Market Charging Forward in 2023
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So, You Want to Be an LSM, DSM or NSM?
Presented January 20, 2023 | Recording duration: 00:32:23 Speakers:Nikki Decker, Local Sales Manager, WDAF (Nexstar)Tara Schessler, Digital & Local Sales Manager, WAOW (Allen Media)Laura Hargis, National Sales Manager, KXXV, KRHD, KZTV, KAJA (Scripps) […]
2023 U.S. Local TV Advertising Opportunities
2023 U.S. Local TV Advertising Forecast OnDemand webinar Create TVB members-only account | Request forgotten password