Full Year 2024 Spot TV Key Industry Breakouts
Media ad spending by category for 2020 vs 2019 provided by Kantar Media.
TV Ad Spending: A TVB Analysis of MediaRadar Data
A quarterly & current year-to-date look at the US television ad spending market data sourced from Vivvix TV (formerly Kantar).
AdImpact Resources
Advertising spending & analysis, case studies, trends and tips.
BIA Advisory Services
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Over-the-Air Measurement
TVB Shines on Capitol Hill
So, You Want to Be a Media Director?
Presented: June 21, 2023 | recording duration: 00:45:28 Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers:Leslie Diard, Director, Communications, Planning, Duncan ChannonMary Hoover, VP/Local Investment Director, RPA Are you […]
BIA 2023 U.S. Local Ad Forecast Adjustment
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Reaching Ad-Free Streamers
Reaching Ad-Free Streamers Study
SkillUp: Strategies for Work/Life Balance
Presented: May 23, 2023 | Recording duration: 00:45:20 Moderator: Sarah Syversen, LCPC, Career Counselor and Assistant Professor of InstructionSpeakers:Melissa Sheehan, Chief Revenue Officer, AdCellerantMichelle Woods, Director of Sales, KIRO-TV, Cox Media Group […]
Local News Out-performs Streaming
TVB Broadcast Members: when logged in, the Study deck will display below for download. Create a TVB member account | Request forgotten password Some industry numbers, such as the Nielsen […]
SkillUp: Executive Presence
Coffee with Missy Evenson
NEXT Women Coffee with Missy Evenson VOD
Retirement Communities Study
2023 Purchase Funnel | Retirement Communities Study
TVB at NAB
TVB Purchase Funnel Study 2023
Steve Lanzano on TV Advertising in the Streaming Era
Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of […]
Spring Forward into Auto
Auto Market – Spring Forward in 2023 Webinar VOD Create TVB member account | Request forgotten password
2023 Retirement Communities Purchase Funnel Study
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Media Habits of Ad-Supported Streamers
TVB Members: when logged in, the study will display below for download. Create a TVB member account | Request forgotten password What are the media habits of people who stream […]
Purchase Funnel Study: Retail In-store
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