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The New Jersey gubernatorial primary has already seen $51.1 million according to AdImpact. That has made it the most expensive New Jersey gubernatorial race in history. By comparison, $30.1 million was spent four years ago and $21.2 million was spent in 2017. Even more noteworthy is the record has been set even before the general election period has begun.
The Wisconsin Supreme Court election on Tuesday has become the most expensive judicial race in U.S. history, surpassing $98 million in spending as of Tuesday, per the Brennan Center for Justice.
Despite being an off-year for federal elections, the ad tracking firm AdImpact reports overall political ad spending this year is outpacing the level of spending four years ago. It says $146 million has been spent through March, which is $37 million more than during 2021.

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