News

• Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds

• Parting Industry Thoughts From BIA’s Mark Fratrik

• 45 TV Promos Done With Imagination And No Money

• Can NBCU Really Measure Ads’ Emotional Impact?

• Emotional Attachment More Important Than Numbers?

• Sports, Streaming Drive Volume As Fox Wraps Upfront

• Ways To Market In A Recession

• Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen

• NextGen TV Deployed in 68 Markets Reaching Half of All U.S. Homes

• Jeff Gallop Named WSFX General Sales Manager

• North Carolina Sports Betting Hopes Likely Over In 2022

• Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen

• Cox Media Group Grows Relationship With Telemundo

• FCC Looks for Post-Nielsen Directory Market Metric

• Quality Still Wins in TV’s New Advertising Landscape

• Higher Interest Rates Could Trickle Down to Auto Demand

• North America Production Tracking toward Gains in Q2 and Q3

• North Carolina Online Sportsbooks Remain A Possibility

• Local News Close-Up: South Florida Holds the Keys to Successful Local News

• NBCUniversal Reveals Unified Measurement Currency Results with iSpot