News

• Broadcasters Must Up Their Live Highlights Game

• Comscore Confirms Faster Uptake Of AVODs Vs. SVODs

• FreeWheel Launches Identity Initiative Aimed at Optimal Reach and Frequency For TV Ads

• Spectrum Reach Sees More Stability in Local Measurement With Comscore

• Top 5 Political Campaigns Rack Up Astonishing $500 Million in Ad Spending (So Far)

• Gray Television Buying LPTVs To Expand Into Spanish-Language TV

• Allen Media Group Hires Phil Peters As VP Of Ad Sales For Global Syndication

• Quinn Pacini Named GM Of KBZK-KXLF Bozeman-Butte

• Toyota CMO Reveals Strategies For Generating Excitement For Slew Of New Vehicles

• N.Y. Sportsbooks Limit Promos, Ask for Tax Breaks as Losses Rise

• Paramount Upfront – High Single-Digit Gains

• Political Ad Buyers Still Love TV, CTV

• The Next Five Years: A Conversation With The MRC’s George Ivie

• New Vehicle Prices Surge, but There’s No Shortage of Buyers

• TelevisaUnivision, VideoAmp Strike Pact to Help Advertisers Measure U.S. Hispanic Audiences

• Is LinkedIn An Untapped Resource For TV News?

• A Move From Downtown St. Louis For KMOV

• Broadcasters, Cable Ops Square Off at FCC Over Signal Offloads

• TV 360: Why Marketers Should Combine Linear TV And CTV Advertising

• Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers