News

• Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

• Local OTT in Growth Mode

• Allen Media Adds Chris Malone To Lead Corporate Development

• Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot

• Wholesale Used-Auto Prices Up 0.7% in May

• Auto Shortage Drives Up Borrowing Costs

• Marketers, Brands Returning to Travel Sector

• Making Digital Subchannels New Again

• GroupM Unveils New Standards for Partners to Bridge the Measurement Gap

• NextGen TV: ‘Michigan Coast-To-Coast’ 3.0 Test Proves Viability of IP Data Delivery To Moving Vehicles

• Next TV Summit L.A.: Byron Allen Still Sees Giant Revenue Opportunities in TV

• Next TV Summit L.A.: The ‘Gatekeepers‘ Talk TV’s Near-Term Future

• 6 Things to Know About TV in a Digital World

• In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

• Michigan ATSC 3.0 Data Delivery Drive Offers Case For National Deployment

• John Treviño Named GM Of KBMT-KJAC Beaumont, Texas

• Back-to-School Starts With Morning TV

• Inflation Bites Summer Spending Plans

• Watch The Best Local TV Promos According To Promax

• NextGen TV: Why We’re Doing It