News

• Tegna 4Q Revenue Down 17%

• February Ushers In Big Changes To TV Measurement World

• James Loftus Named GM Of KAPP-KVEW Yakima

• Core Advertising Recovery Continues For Scripps

• Gray TV Boosts Political Revenue Target

• Work From Home Is Wearing Your House Out

• Growth in Online Shopping Has Flattened

• DoubleVerify, Comscore Team Up To Verify, Measure Audiences

• Gray 4Q Broadcast Revenue Down 9%

• Scripps 4Q Adjusted Station Rev Down 24%

• Inside KFC’s Marketing Strategy With a New CMO, Creative and Media Agencies

• GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, ‘Disruptive New Pricing Models’

• How iSpot Became a Favorite To Claim Nielsen’s Measurement Crown

• Comcast Will Let Nielsen Rival VideoAmp Use Its Huge Data Set

• The Reason Local TV Still Sells

• Univision Q4 Results Come, Now From ‘TelevisaUnivision’

• Standard General Says Change Will Be Good for Tegna

• What the Super Bowl and Olympics Taught NBCuniversal About the New Era of Measurement

• To Reach Streaming Audiences, Marketers Must Diversify Channels

• Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021