News

• Senate GOP Plans $100M Ad Blitz as It Fights to Retake Chamber 

• Older Consumers Lead Spending in ‘24 

• TVB Again Criticizes ‘Misleading’ Aspects of Nielsen’s Gauge Report

• WTVY Dothan And Peachtree Sports Network Partner on Junior Golf Tourney 

• ATSC Touts 3.0 Progress Despite Spectrum Challenges

• Four Myrtle Beach-Florence, S.C., Stations Launch NextGen TV

• TVB Study Shines A Light On Local TV Station Online Hubs

• Pat Sajak’s ‘Wheel of Fortune’ Farewell Reaches 11 Million Viewers, Biggest Episode in More Than Four Years

• Live Event Broadcasting Is Preferred Choice For 40% Of TV Viewers

• Reliability Drives Automotive Brand Trust

• Reuters Sees ‘Great Platform Reset’ in News Habits

• Comscore Working With Kochava To Measure Linear Campaign Impact

• Tim Ingram Is Nexstar’s New GM In Baton Rouge

• BIA’s Ovadia: Political Fundraising Keeps Pace To Drive $12B In Spending.

• Democrats Spending Heavily In NC

• Branding Media or Direct Response Marketing? Both!

• TEGNA Succession Plan In Place as Lougee Will Exit

• NextGen TV HDR Broadcasts Now Reach 70M+ Homes

• Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events

• Next Gen ATSC 3.0 Warning System Deployed at FEMA Center