NBCU is planning one more year of the expensive extravaganzas at which networks pitch their programming in huge theaters to throngs of ad buyers and advertisers.

2022 Voter Funnel Study

Television Remains the Most Important Influencer, as Seen in the 2022 Midterm Elections TVB Broadcast Members: Study PPT and VOD will display for download when logged in. Create a TVB member account | Request […]

TV Advertising ‘Memories’ Metrics Better Than Digital Media: Comcast

Using three kinds of biometric measures — eye-tracking, “cardiac deceleration” and “sweat secretion” — TV-centric Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad “memories” than with advertising placed on digital media platforms.

NRF Says It Doesn’t See a Recession in 2022

Despite two consecutive quarters of decline, the U.S. economy still does not appear to be in a recession and remains unlikely to enter one this year, National Retail Federation chief economist Jack Kleinhenz.


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2021 Excellence Award Honorees

TVB’s Excellence Awards recognize outstanding thought leadership, vision, business practices and dedication to the local broadcast TV industry. TVB 2021 Excellence Award for Career Achievement Honoree: Tim Busch, former President, […]

Co-op Advertising & Trade Promotion Terms

30 Day RuleFTC rule, which requires that mail-in offers for which the consumer has submitted payment must be shipped within the time promised or 30 days if a time is […]