TV The Top Influencer Across The Purchase Funnel
Television is the most important influencer at all stages of the purchase funnel, and holds true across all key age groups and ethnicities. That’s a key conclusion from the TVB’s just-released 2024 Purchase Funnel Study, conducted by GfK for the association.
More Tegna Stations to Air Dallas Mavericks Games
“Providing access to games has always been our top priority,” said Dallas Mavericks CEO Cynt Marshall. “We are thrilled to work with additional Tegna stations to bring more fun and excitement to our MFFLs [Mavs fans for life] across Texas.” The move comes as more teams are putting games on broadcast because regional sports networks on cable are losing subscribers because of cord cutting.
BIA Advisory Services new
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It’s Time To Take Our Industry Back — And Drive Growth
Nothing beats advertising when it comes to making people feel good about products and services at scale. With stronger brand awareness and preference comes not only sales, but pricing power.
NBCU is planning one more year of the expensive extravaganzas at which networks pitch their programming in huge theaters to throngs of ad buyers and advertisers.
Walgreens’ Chief Merchandising Officer on Leaning Into Local Communities
Walgreens, a drugstore chain that operates thousands of chains nationwide, is tapping into what it means to be part of local communities as part of its growth strategy.
Buying TV & Video Ads Like It’s 2022, Not 2012
We must have multilingual fluency across both TV and streaming. Linear TV isn’t going away any time soon, and will be a big part of the video buy for the next decade at least.
Ad Buyer Mediabrands Expands Media Responsibility Grading Program
Media agency IPG Mediabrands updated its Media Responsibility Index (MRI), which aims to grade advertising channels based on their level of brand safety, inclusivity, sustainability and data ethics.
TV Advertising ‘Memories’ Metrics Better Than Digital Media: Comcast
Using three kinds of biometric measures — eye-tracking, “cardiac deceleration” and “sweat secretion” — TV-centric Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad “memories” than with advertising placed on digital media platforms.
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FanDuel to Launch FanDuel TV and FanDuel+
The FanDuel TV launch is billed as first linear/digital network dedicated to sports wagering content.
More Viewers Get Their Local News from TV Than From Any Other Source
Spectrum News/Morning Consult survey says 87% of Americans are satisfied with their local news coverage.
NRF Says It Doesn’t See a Recession in 2022
Despite two consecutive quarters of decline, the U.S. economy still does not appear to be in a recession and remains unlikely to enter one this year, National Retail Federation chief economist Jack Kleinhenz.
Maryland Mobile Sportsbooks Launch Sees Movement From SWARC
Maryland could see regulated mobile sportsbooks launch this year as the Sports Wagering Application Review Commission (SWARC) approved draft regulations.
Melissa Crawford Named GM Of KNSD-KUAN San Diego
NBCUniversal Local moves the promotion exec from WNBC New York to lead the NBC-Telemundo duo.
Scener Launches Mobile App to Simplify TV Viewing
The new app merges universal search with integrated tv control and social viewing for simplified content discovery and streaming.
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Super Bowl Ad Rookies, Flush With New Cash, Swarm the Field
NBC says its broadcast of Super Bowl LVI will have 30 new advertisers representing about 40% of the total advertisers in the game.
Mediahub To Use Unaccredited Performance Data As ‘Currency’ For Ad Buys On Univision
IPG’s Mediahub unit this morning announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets.
BIA Advisory: 2021 State of Women in Local Broadcast TV
TVB NEXT Women commissioned BIA Advisory Services to conduct a 2021 survey on the state of women in the local broadcast TV industry. The survey was administered in March/April 2021, with […]