TV The Top Influencer Across The Purchase Funnel

Television is the most important influencer at all stages of the purchase funnel, and holds true across all key age groups and ethnicities. That’s a key conclusion from the TVB’s just-released 2024 Purchase Funnel Study, conducted by GfK for the association.

More Tegna Stations to Air Dallas Mavericks Games

“Providing access to games has always been our top priority,” said Dallas Mavericks CEO Cynt Marshall. “We are thrilled to work with additional Tegna stations to bring more fun and excitement to our MFFLs [Mavs fans for life] across Texas.” The move comes as more teams are putting games on broadcast because regional sports networks on cable are losing subscribers because of cord cutting.

BIA Advisory Services new

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NBCU is planning one more year of the expensive extravaganzas at which networks pitch their programming in huge theaters to throngs of ad buyers and advertisers.

TV Advertising ‘Memories’ Metrics Better Than Digital Media: Comcast

Using three kinds of biometric measures — eye-tracking, “cardiac deceleration” and “sweat secretion” — TV-centric Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad “memories” than with advertising placed on digital media platforms.

NRF Says It Doesn’t See a Recession in 2022

Despite two consecutive quarters of decline, the U.S. economy still does not appear to be in a recession and remains unlikely to enter one this year, National Retail Federation chief economist Jack Kleinhenz.


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