TV Advertising ‘Memories’ Metrics Better Than Digital Media: Comcast

Using three kinds of biometric measures — eye-tracking, “cardiac deceleration” and “sweat secretion” — TV-centric Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad “memories” than with advertising placed on digital media platforms.

NRF Says It Doesn’t See a Recession in 2022

Despite two consecutive quarters of decline, the U.S. economy still does not appear to be in a recession and remains unlikely to enter one this year, National Retail Federation chief economist Jack Kleinhenz.


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2021 Excellence Award Honorees

TVB’s Excellence Awards recognize outstanding thought leadership, vision, business practices and dedication to the local broadcast TV industry. TVB 2021 Excellence Award for Career Achievement Honoree: Tim Busch, former President, […]

Co-op Advertising & Trade Promotion Terms

30 Day RuleFTC rule, which requires that mail-in offers for which the consumer has submitted payment must be shipped within the time promised or 30 days if a time is […]