Ad impact

John Link, VP Sales and Marketing

AdImpact (formerly Advertising Analytics) provides media companies, agencies, and platforms with ad intelligence insights that facilitate enhanced attribution, research, and other media and marketing outcomes. AdImpact provides a 360-dgree view of the TV ad intelligence universe through real-time monitoring of all national broadcast TV networks, 1,100 local broadcasters, more than 80 cable TV networks, digital media advertising, and emerging coverage of Advanced TV.

BIA Advisory Services

Tom Buono, Founder & CEO
703-802-2960 |

Moving business forward strategically while driving revenue is the focus of BIA and its team of strategists, economists, and analysts. We help our clients with local selling, competitive assessments, business planning, and budgeting. For sales, our valuation team offers expert appraisal reports. Our leading data platforms include BIA ADVantage™, which provides traditional and digital media advertising forecasts across local TV markets and business verticals, and Media Access Pro™, which profiles TV and Radio stations. We invite you to bring us your biggest challenges, and we will develop a custom solution for your executive and local selling teams. See what we’re up to: Email us at to arrange a time to discuss your specific questions.

Business Wire

Sarah Shepard, Group Vice President
40 East 52nd Street, 14th Floor, New York, NY 10022

Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media. Learn more at Follow us on Twitter @businesswire.


Rick Beispel, Senior Vice President, Sales and Strategy

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit or follow @CadentTV.


Angie Fenske, VP, Marketing

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.


Theresa Contario, VP, Payment Sales

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science FastPay helps agencies save time and make money by automating media payments. Our ePay solution generates revenue share on every purchase you make through the platform, using proprietary technology to reduce time and errors while offering sophisticated reporting and transparency. FastPay ePay is the only payments solution created by media, for media.  See how much FastPay can save you on time and revenue here.  Interested in learning more? Visit our booth or go to


Joanna Drews, Cofounder & CEO

Hypha is an independent quality data supplier offering an all-encompassing view of what the world is watching. Serving as the connective tissue across the media ecosystem, we provide the precise metrics necessary for trading, optimization, and analytics in today’s unique media environment. We leverage cutting edge technology and industry-accepted research methodologies to serve the marketplace with individualized Zero-Party Data.

Imagine Communications

Imagine Communications Sales
101 West Colfax Avenue, Suite 600, Denver CO 80202

Hypha is an independent quality data supplier offering an all-encompassing view of what the world is watching. Serving as the connective tissue across the media ecosystem, we provide the precise metrics necessary for trading, optimization, and analytics in today’s unique media environment. We leverage cutting edge technology and industry-accepted research methodologies to serve the marketplace with individualized Zero-Party Data.


Steve Passwaiter, VP, Growth & Strategy
1111 19th St., NW, Washington, DC 20036

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.


Christiana Cacciapuoti, SVP Marketing & Innovation
208 W 30th St, Suite 701 New York NY 10001

MadHive is an enterprise software platform that powers modern media. Customers include advertisers that leverage MadHive’s next-generation cryptography and AI to prevent fraud and increase margins, as well as broadcast giants that rely on the platform to power their linear reach extension offerings.

Marathon Ventures

David Brenner, Partner
50 Main St. White Plains, NY. 10606

Marathon Ventures is one of the largest independent sales organizations in television and represents some of the largest companies in media. Marathon maximizes revenue from direct response and paid programming inventory by combining proprietary inventory management systems with a disciplined, data-driven sales approach that drives inventory allocation and pricing. Marathon expedites cash collections so that revenue is returned to content rights holders quickly and efficiently.


Todd Kalman, SVP of Sales

Marketron is a leading provider of enterprise revenue and profitability management solutions for television, radio and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities. With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 100,000 advertisers.

Matrix Solutions

Brenda Hetrick, Chief Revenue Officer
One Allegheny Square, Suite 500, Pittsburgh, PA 15212

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing businesses. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit

Media Payments, INC

Jim Hughes, President

Media Payments Inc, is the leading electronic B2B payment solution serving the political advertising industry. MPI offers a fully integrated platform that automates agencies’ payables leveraging enhanced ACH, virtual credit cards and checks. We eliminate friction in the payment process, enabling agencies to pay virtually all of their media vendors in one step, saving time and expense while generating revenue. MPI’s enhanced ACH network represents the largest collection of local television stations, CTV and digital providers accepting electronic payments. For more information visit or email Jim Hughes.

The Media Sales Institute (MSI)

Jeffrey P. Myers, Developer

The Media Sales Institute (MSI), the nation’s leading talent development program for media sales professionals of diverse backgrounds has been addressing the challenge of diversity and inclusion within media for over 20 years. In partnership with the National Association of Black Owned Broadcasters Foundation (NABOB) and the National Association of Broadcasters (NAB), the MSI has certified over 1000 media sales graduates; and is the best long-term plan to recruit diverse, pre-screened, and highly qualified entry-level employees into the media industry.  The intense, ten-day media sales & operations training program for recent college graduates, career changers and military personnel is designed to prepare talented individuals of diverse backgrounds for positions in radio, television, cable, print, digital and interactive sales/operations. Industry recruiters observe candidates’ real-world sales presentations and hire for entry-level sales positions. Recruit at the 2021 Media Sales Institute (MSI), scheduled Oct. 25 – Nov. 4 at the Atlanta University Center. Visit for more information.


Catherine Herkovic, EVP, Managing Director, Local Television
85 Broad Street NY, NY 10004

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in approximately 100 countries, covering more than 90% of the world’s population. For more information, visit


Brenda Salce-Garcia, SVP, Marketing

Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital, and cross media and converged deals, thanks to the recently released AOS platform. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually. Operative: your solution for Automating Advertising.


Robert DeGennaro, President and CEO
Cordie P. De Pascale, Chief Strategy Officer
601 5th Street NW, Grand Rapids, MI 49504​

PremiumMedia360 helps media agencies and sellers buy, sell, and partner more effectively—by letting them take control of the data that guides their interactions. Its reporting and collaboration tools dramatically reduce the time and resources it takes to understand where campaigns stand—from order to invoice—and readies media companies to conduct business across new formats and standards such as TIP. The result: airings records stop being bottlenecks, and start being the source of business insight they should be. Learn more at


Erin Koller, Co-CEO

ShareBuilders offers media sales empowerment and revenue growth tools, backed by a team of dedicated industry experts. We work closely with hundreds of TV and radio sales organizations across the country to build data-driven sales strategies and equip them with the platforms that can help manage it all — from activity tracking to inventory management. Our integrated products save our clients time and provide them the intel they need to make better forecasting and pricing decisions. Simply put, we make your data make sense.

Signiant, Inc.
U.S. Headquarters: 91 Hartwell Ave. Lexington, MA 02421
+1 781-221-4000

Signiant’s advanced transport technology has long been trusted by the media industry for mission-critical file transfer applications across the global supply chain. Our software provides fast, reliable, secure movement of large datasets via any IP network, with comprehensive control and visibility at any scale. These benefits are more important than ever in today’s hybrid cloud/multi-cloud world, where the Signiant Software-Defined Content Exchange (SDCX) SaaS platform plays a foundational role in the modern media technology stack. This unified means of accessing media assets across diverse, distributed storage repositories has set the stage for innovations that extend Beyond Fast File Movement.  For more information, please visit


Stephen Posnock, VP, Sales Operations

For more than 40 years, SQAD has been an industry leader in providing ad cost transparency with actual transaction-based cost data, powerful audience analytic tools, and end-to-end media management and planning software for brands & agencies.


Dan Lyons, President
347 Fifth Ave. New York City, NY 10016

Founded in 2006, SureWaves is a TV Ad Tech pioneer leading the global transformation in linear TV buying and selling with 50+ technology patents. ANNA, an advanced AI driven Sales Automation platform from SureWaves, acts as a Revenue Optimization Brain for TV stations and integrates seamlessly with existing systems using modern APIs and Smart Process Automation. ANNA can download, process, decision data and execute hundreds of thousands of Makegoods and Audience Under-Delivery spots for every TV Station owned by a broadcaster at dead of the night in less than 2 hours, thus, saving thousands of hours in complex repetitive tasks, and millions in missed revenue opportunity for the TV stations and ad agencies. SureWaves technology connects “broken pipes” in the sales workflows and is all set to revolutionize television commerce, allowing broadcasters to maximize existing revenue, unlock new revenue streams and boost productivity.


Tyler Marcum, Senior Marketing Manager

TVSquared is the largest independent global measurement and attribution platform for converged TV. Our infinitely scalable ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV. We power always-on insights for thousands of advertisers across 75+ countries, including reach and frequency, unique reach, outcomes and audience.  Integrated across premium publishers, DSPs and identity and audience partners, TVSquared’s platform processes billions of ad impressions, connecting viewership and ad occurrence data at scale. We deliver the richest picture of TV ad measurement, inclusive of 150M households globally and more than 65 CTV platforms. Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it – across platforms and screens.


Susie Hedrick, CEO

Save time, save money, and be more productive with vCreative’s cloud-based workflow software solutions for TV, radio, and digital. 5,000+ local and national stations and networks trust vCreative to streamline internal operations by centralizing status updates, communication, approvals, and more into a single platform. Our easy-to-use, dependable software products empower sales, production, traffic, promotions, on-air and digital teams to collaborate from anywhere and work more efficiently by simplifying workflow processes and eliminating costly errors.  Whether you’re operating one station or managing multiple departments across markets, we understand the unique challenges that you face every day in broadcast media. vCreative software is built to help you succeed by simplifying your day and giving you the tools you need to be highly functional, efficient, and profitable.


Toni Coonce, EVP Sales
1160 Battery Street, Suite 300 San Francisco, CA 94111

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. Doing more business in an evolving media landscape means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including NBCUniversal, Fox, ViacomCBS, AMC Networks, Univision, Meredith, and Audacy (formerly Entercom) – have partnered with us since 1999.  WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at