Steve Lanzano, President & CEO, TVB
Automotive One-on-One
Host: Craig Broitman, EVP, Chief Operating Officer, Katz Television Group; Chair, NSAC
Guest: John Casesa, Sr. Managing Director, Guggenheim Partners
Live Q&A: Automotive Update
Host: Steve Sturm, Executive Automotive Consultant, TVB
Guest: Patrick Manzi, PhD, Chief Economist, NADA
Live Q&A: Senior Healthcare
Host: Brian Wexler, SVP, Business Development, TVB
Guests:
Tracy Hayes, Multi-Media Marketing Consultant, WTVM, Gray Television
Terri Roberts, Vice President, Business Development, Columbus Hospice of Georgia and Alabama
Live Q&A: How TV Ads Fill Local Job Openings
Host: Brian Allers, SVP, Business Development, TVB
Guests:
Bridney Cobb, Production Recruiting Manager, General Mills
Garrett Hudson, Sr. Multimedia Marketing Executive, Gray Television
Live Q& A: Home Improvement Franchisee
Host: Brian Allers, SVP, Business Development, TVB
Guest: Don Lanier, Owner, Honest Abe Roofing Evansville
Advertiser One-on-One
(Sponsor intro by Tunnl)
Host: Sara Gallegos, Senior Director, New Business Development, Scripps; Chair, SSAC
Guest: Bethany Fife, Senior Director, La-Z-Boy
Political Forecast
Mitchell West, Director, CMAG, Vivvix
Political One-on-One
Host: Brad Seitter, EVP, Local and National Business Development, TVB
Guest: Dave Heller, President, Main Street Communications
2024 Congressional Races
Host: Brad Seitter, EVP, Local and National Business Development, TVB
Guest: Dan Conston, President, Congressional Leadership Fund
Key Categories Update
(Sponsored by Vivvix)
Gregory Aston, Director, Research & Data Science, Vivvix
Tom Butler, Vice President, Media & Data, Vivvix
Intro to TVBU: AE Sales Training
Brian Allers, SVP, Business Development, TVB
Brian Wexler, SVP, Business Development, TVB
Overcoming Objections to Broadcast TV
Brian Wexler, SVP, Business Development, TVB
Selling with AI
Brian Allers, SVP, Business Development, TVB
Recruit & Retain Diverse Sales Talent
Dr. Linda Wiley Bing, CEO, Turning Point Leadership Group
NEXT Women: Career Mobility
(Sponsor intro by WideOrbit)
Host: Abby Auerbach, Executive Director, NEXT Women
Guests:
Tammi Fraser, Director of National Sales, Southeast, Gray Television
Trisha Ripperger, Chief Marketing Officer, Tom Wood Group
AI & Automation to Monetize 27 Billion Weekly News Minutes
(Sponsored by SureWaves)
Dan Lyons, President, SureWaves
Business Forecast
(Sponsored by BIA Advisory Services)
Tom Buono, Founder & CEO, BIA Advisory Services
Sell Efficiently with Automation
(Sponsored by WideOrbit)
Brian Thoman, EVP, Software Technology Development & Managing Director, Marketplaces, WideOrbit
Agency Panel
Host: Steve Lanzano, President & CEO, TVB
Guests:
Joe Cerone, Executive Vice President, Local Investment, MAGNA
Brian McCord, SVP/Executive Director, Media Strategy, RPA
Kyle Roberts, President/CEO, AdImpact & Smart Media Group
Local TV Measurement Action Plan
Jon Watts, Managing Director, Coalition for Innovative Media Measurement
Local Measurement
Host: Hadassa Gerber, EVP, Chief Research Officer, TVB
Guests:
Pete Doe, Chief Data Officer, Nielsen
Carol Hinnant, Chief Revenue Officer, Comscore
Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US
Becky Meyer, SVP, National Sales, Gray Television
Powering Local TV Revenue
(Sponsored by Nielsen)
Paul LeFort, Senior Vice President, Sales Director, Nielsen
Mike Weinisch, Vice President, Local TV Insights, Nielsen
Comscore’s Top 10 FAQs
(Sponsored by Comscore)
Tara Gotch, Executive Vice President, Commercial, Comscore
Julia Johnston, Senior Vice President, Commercial, Comscore
ANA Keynote: DEI Call to Action
Bob Liodice, CEO, ANA
Linear TV & Streaming Video
Hadassa Gerber, EVP, Chief Research Officer, TVB
Ad Fontes’ Billion $ News Challenge
Vanessa Otero, CEO & Founder, Ad Fontes Media
Award Presentations
NEXT Awards
(Sponsored by WideOrbit)
Presented by: Toni Coonce, Chief Revenue Officer, WideOrbit
Recipients:
Nicole Besen, Buyer, Local Investment, Havas Media Group
Jennifer Kempton, Account Executive, 9News, TEGNA
Ad Council Catalyst Award
Presented by: DJ Perera, Chief Media Officer, Ad Council
Accepted by: Geraldine Moriba, SVP News, Entertainment, and Empowerment, TheGrio, Allen Media Group
DEI Leadership Awards
Presented by: Abby Auerbach, EVP, Chief Communications Officer, TVB
Accepted by:
Aisha F. Thompkins, Director, Diversity, Equity, & Inclusion, Cox Media Group
Nancy Larkin, EVP, Managing Partner, LocalONE Investment; DEI Impact Team Leader, Horizon Media