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Reinventing the Relationship with Local Audiences

Reinventing the Relationship with Local Audiences

July 13, 2023 @ 1:00 pm 2:00 pm


Stephanie Slagle, VP & Chief Innovation Officer, Graham Media Group
Deirdre Conley, Creative Services Director, WSOC, Cox Media Group
Jim Hays, Creative Services Director, WOIO/WUAB/Telemundo Cleveland
Enrico Meyer, Director of Marketing, KVUE
Michael Depp, Editor & Chief Content Officer, TVNewsCheck (moderator)

Local TV stations are leaning into their number one value proposition — their localism — to deepen their engagement with audiences across platforms. Leading marketers from Tegna, Telemundo, Cox Media Group and Graham Media share a show-and-tell look at innovative local projects, how they’re communicating these initiatives across platforms and how they’re measuring success.