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Big-ticket Sports Boost Q1 National TV Ad Spend

Big-ticket Sports Boost Q1 National TV Ad Spend

Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.