Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.
Broadcast Members: To access additional exclusive content please login.
Research Content Updates Q3 2023 | Take the TVB.org Research Virtual Web Tour
2023 SVOD Study
Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Purchase Funnel Study
Media Comparisons Study
Political Media Usage Studies
TV Programming
Seasonal Retail Reports: Holidays
Linear TV: The Go-To for Ad-Supported Viewing (Ad Platform Only Pie)
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
Agencies & Advertisers: Some content in this section is protected, please request access here.
Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive