Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2024 | Take the TVB.org Research Virtual Web Tour
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.