Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.
Thanks to a first quarter replete with major programming like the Super Bowl, Winter Olympics and March Madness, national TV ad spend was up in Q1 2022 vs. a year ago. New data from iSpot.tv indicates an increase of 36.9% on a year-over-year basis.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive