Dentsu became the latest major agency holding company to revise its 2023 ad outlook downward, estimating global ad spending will rise 3.3%, down half a point from the 3.8% it projected in its last forecast in December 2022.
Dentsu became the latest major agency holding company to revise its 2023 ad outlook downward, estimating global ad spending will rise 3.3%, down half a point from the 3.8% it projected in its last forecast in December 2022.