Linkedin-in x
LOG IN
Home
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

TVB is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing.

© 2025 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2025 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN