Georgia Runoff Ad Spend Estimated At $125M, With Most Expected To Go To Broadcast Media

Georgia Runoff Ad Spend Estimated At $125M, With Most Expected To Go To Broadcast Media

For all the money spent on political advertising leading up to November’s midterm elections — an estimated $9 billion, a record for midterm spending according to Kantar/CMAG — it’s not over yet. According to Kantar/CMAG VP Steve Passwaiter, the price tag of ads for both candidates in Georgia’s Dec. 6 Senate runoff is estimated to total $125 million.