Linkedin-in x
LOG IN
Home
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

Media buyer GroupM and measurement company iSpot.TV have completed a study that found that 8% to 10% of connected TV ad impressions are being counted as delivered when the TV is turned off.

© 2025 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2025 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN