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Local Broadcasters Adapt To ‘Living in The Age of Outcomes’ 

Local Broadcasters Adapt To ‘Living in The Age of Outcomes’ 

Broadcasters are using attribution and AI tools to keep up with their digital brethren, but continued challenges with local measurement are an obstacle, execs from Nexstar, Hearst, Graham and Veritone said at a TVNewsCheck webinar last week. 

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