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New BIA Report Examines Substantial Growth in Over-The-Top Ad Spending and the Rising Rate of Programmatic Deals

New BIA Report Examines Substantial Growth in Over-The-Top Ad Spending and the Rising Rate of Programmatic Deals

A new report from BIA Advisory Services examines the increasing value of over-the-top (OTT) advertising and the current state of direct and programmatic buys.

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