The new premium video streaming world continues to be volatile — with subscribers coming and going and bigger players doing better than small- to-mid-sized platforms. Overall, looking at a year-long 2021 period, the “retained user percentage” — the percentage of users who have used an app for two consecutive months — inched up 44.8% in the fourth quarter of 2021 (from 42.3% in fourth-quarter 2020), according to a new Samsung Ads survey.
