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TelevisaUnivision Ready to Do Ad Deals On Nielsen Measurement Data Others Won’t Embrace

TelevisaUnivision Ready to Do Ad Deals On Nielsen Measurement Data Others Won’t Embrace

TelevisaUnivsion wants to speak a different language when it comes to audience measuremet, betting that the allure of reaching Spanish-speaking consumers, a growing part of the U.S. population, will spur advertisers.

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