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The Death Of Linear TV Is Being Greatly Exaggerated

The Death Of Linear TV Is Being Greatly Exaggerated

TV is not dead, nor is it dying. It is in an evolutionary state. Gone are the days of the family gathering in the living room, huddled around the one TV in the household, to watch NBC’s primetime lineup. What we have now is a fragmented viewing experience across multiple devices (TV, desktop, mobile, tablet) and services (linear TV, OTT, CTV). And they’re all fighting for viewers’ attention.