The top four brands — FanDuel, BetMGM, DraftKings and PrizePicks — were responsible for over 60% of $1 billion spend, with nearly $508 million in TV, 4% higher than in 2022, according to the media research company.
The top four brands — FanDuel, BetMGM, DraftKings and PrizePicks — were responsible for over 60% of $1 billion spend, with nearly $508 million in TV, 4% higher than in 2022, according to the media research company.