Ultimately, whether or not TV networks and advertisers transition off Nielsen’s traditional measurement system in this year’s upfront cycle, both sides are guaranteed to have to do so in next year’s upfront. It’s a matter of when, not if.
Ultimately, whether or not TV networks and advertisers transition off Nielsen’s traditional measurement system in this year’s upfront cycle, both sides are guaranteed to have to do so in next year’s upfront. It’s a matter of when, not if.