Linkedin-in x
LOG IN
Home
U.S. ‘JIC’ Plans Upfront-style Event, Will Unveil Baseline Standards Update

U.S. ‘JIC’ Plans Upfront-style Event, Will Unveil Baseline Standards Update

The JIC will give an update on its main effort – establishing a new “baseline set of standards” for third-party measurement vendors. It will also reveal a first look at the “architecture” of its new streaming data service.

© 2025 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2025 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN