Linkedin-in x
LOG IN
Home
Viewers Much More Likely to Watch Olympics on Live TV Than Via Streaming

Viewers Much More Likely to Watch Olympics on Live TV Than Via Streaming

While the pay-TV ecosystem is shrinking, survey research suggests more Olympic viewers plan to watch on broadcast or cable than via a streaming service or mobile app.

© 2025 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2025 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN