Despite the rise of digital media, traditional media is far from extinct. Linear television, for instance, saw a 3% increase in media spending in 2024, thanks in large part to high-profile sporting events and record-breaking political ad spending.
Despite the rise of digital media, traditional media is far from extinct. Linear television, for instance, saw a 3% increase in media spending in 2024, thanks in large part to high-profile sporting events and record-breaking political ad spending.