National ADS, Wired-Cable & Broadcast Only Household Penetration Trends

National ADS, Wired-Cable & Broadcast Only Household Penetration Trends

Alternate Delivery Systems – National

% TV Households
  Date Total ADS
Wired Cable*
Broadcast Only**
  July 2022 15.6 36.9 15.5
  May 2022 16.3 38.2 15.1
  Feb 2022 16.9 39.1 15.3
  Nov 2021 17.7 39.8 15.2
  July 2021 19.0 41.8 16.7
  May 2021 19.9 43.2 17.1
  Feb 2021 22.0 45.3 15.9
  Nov 2020 22.9 46.1 15.4
  July 2020 23.1 46.4 15.4
  May 2020 23.0 46.4 15.4
  Feb 2020 23.2 46.7 15.3
  Nov 2019 24.2 47.3 15.2
  July 2019 25.8 47.6 15.0
  May 2019 26.4 47.6 14.7
  Feb 2019 27.1 48.5 14.4
  Nov 2018 28.0 48.7 14.3
  July 2018 28.7 49.1 14.1
  May 2018 28.9 49.6 14.1
  Feb 2018 29.4 50.2 13.8
  Nov 2017 29.8 50.6 13.6
  July 2017 30.3 51.4 13.2
  May 2017 30.1 51.9 13.1
  Feb 2017 30.3 52.5 13.0
  Nov 2016 30.3 53.3 12.6
  July 2016 30.3 54.4 12.0
  May 2016 30.2 55.0 11.9
  Feb 2016 30.0 55.7 11.6
  Nov 2015 30.1 55.9 11.1
  July 2015 30.3 56.2 10.8
  May 2015 30.2 56.5 10.8
  Feb 2015 32.8 56.8 10.9
  Nov 2014 32.9 56.9 10.7
  July 2014 33.0 57.2 10.3
  May 2014 32.4 57.8 10.2
  Feb 2014 31.9 58.3 10.3
  Nov 2013 31.8 58.5 10.2
  July 2013 31.3 59.6 9.6
  May 2013 31.6 59.5 9.5
  Feb 2013 31.7 59.3 9.7
  Nov 2012 31.5 59.6 9.9
  Jul 2012 31.5 59.7 9.7
  May 2012 31.2 60.2 9.7
  Feb 2012 31.1 60.1 9.6
  Nov 2011 31.1 60.4 NA
  July 2011 31.0 60.5 NA
  May 2011 30.9 60.6 NA
  Feb 2011 30.6 60.7 NA
  Nov 2010 30.5 60.7 NA
  Jul 2010 30.5 61.1 NA
  May 2010 30.3 61.1 NA
  Feb 2010 29.8 61.5 NA
  Nov 2009 29.3 61.7 NA
  Jul 2009 28.6 62.2 NA
  May 2009 28.4 61.8 NA
  Feb 2009 29.0 61.4 NA
  Nov 2008 28.7 61.3 NA
  Jul 2008 28.4 60.9 NA
  May 2008 28.1 61.4 NA
  Feb 2008 27.8 61.6 NA
  Nov 2007 28.0 61.3 NA
  Jul 2007 27.5 61.1 NA
  May 2007 27.1 61.2 NA
  Feb 2007 25.8 61.3 NA
  Nov 2006 24.5 62.1 NA
  Jul 2006 23.3 62.8 NA
  May 2006 22.6 63.4 NA
  Feb 2006 21.6 64.1 NA
  Nov 2005 20.8 64.8 NA
  Jul 2005 20.3 65.8 NA
  May 2005 20.5 65.4 NA
  Feb 2005 19.7 65.8 NA
  Nov 2004 19.2 66.4 NA
  Jul 2004 18.9 66.9 NA
  May 2004 18.9 67.1 NA
  Feb 2004 18.8 67.5 NA
  Nov 2003 18.2 67.4 NA
  Jul 2003 16.9 67.9 NA
  May 2003 17.0 68.1 NA
  Feb 2003 16.7 68.6 NA
  Nov 2002 16.5 69.1 NA
  Jul 2002 15.0 70.3 NA
  May 2002 15.1 70.6 NA
  Feb 2002 14.7 70.3 NA
  Nov 2001 13.9 70.5 NA
  Jul 2001 13.4 70.4 NA
  May 2001 12.7 70.8 NA
  Feb 2001 11.9 71.0 NA
  Nov 2000 11.4 70.2 NA
  Jul 2000 11.2 70.3 NA
  May 2000 10.2 70.9 NA
  Feb 2000 9.8 70.4 NA
  Nov 1999 9.1 70.7 NA
  Jul 1999 9.3 70.5 NA
  May 1999 9.4 70.0 NA
  Feb 1999 9.1 70.0 NA
  ov 1998 9.0 69.8 NA
  Jul 1998 8.6 70.1 NA
  May 1998 8.6 70.0 NA
  Feb 1998 8.4 70.1 NA
  Nov 1997 7.6 69.4 NA
  Jul 1997 6.9 69.4 NA
  May 1997 6.5 69.9 NA
  Feb 1997 6.2 69.8 NA
  Nov 1996 6.0 69.5 NA
  Jul 1996 5.7 68.1 NA
  May 1996 5.4 68.4 NA
  Feb 1996 5.0 68.0 NA
  Nov 1989 NA 59.7 NA

* Wired Cable figures include Telco
** Effective Feb 2012 OTA (Over-The-Air) percentage included