TVB Members: when logged in, the Study will display for download. Create a TVB member account | Request forgotten password
With an increasingly diverse media landscape, it’s important for advertisers to take every opportunity they can to connect with consumers. TVB’s 2024 Media Comparisons study found that 46% of A18+ watched TV programs or movies on streaming platforms without advertisements. Obviously, advertisers are unable to reach these viewers on these platforms, so TVB zeroed in on ad-free streamers’ media usage to analyze other ways for advertisers to reach them.
Among the highlights
- Ad-free streamers spend more time streaming than the average adult, but linear TV still dominates.
- Linear TV, specifically broadcast TV, has the highest reach among ad-free streamers of all other media platforms.
- Among key demos and categories, the combination of broadcast TV and broadcast TV websites/apps allows advertisers to reach 9 out of 10 ad-free streaming viewers.
- This group places the most trust in local broadcast TV news of all media platforms, while local broadcast TV websites/apps has the highest trust of digital platforms.
- TV also motivates and influences this group’s online activity.
Key study slides
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.