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Mother’s Day is a celebration honoring everything mothers do and for the sacrifices that they make. It’s a day where loved ones not only spend the day with their mothers but also give gifts as a sign of appreciation. Because of this, Mother’s Day is one of the biggest retail shopping events of the year.
The TVB 2024 Mother’s Day Report demonstrates the importance of local broadcast TV in targeting these Mother’s Day shoppers, regardless of category, geography or whether they are shopping in store or online.
Key Points:
- TV advertising is imperative to influence Mother’s Day shoppers.
- Most respondents said TV influenced their search selections.
- Broadcast TV delivers top Mother’s Day ratings and reach.
- Local TV allows advertisers to target their message in a trusted environment.
- Broadcast TV delivers both in-store and online shoppers.
- Online shoppers and in-store shoppers selected TV as the most important influence.
- Broadcast TV assets can reach those who stream programming on ad-free platforms.
QA10 “When doing an online search, how often, if at all, have TV ads you have seen influenced you in some ways in your search?” (Yes = combination of Every time, Most of the time & Sometimes).
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.