Vantage Point is a monthly political newsletter for campaign advisors and influencers, featuring the latest insights and research for media planning. TVB Members:subscribe to the Vantage Point newsletter.
The New Jersey gubernatorial primary has already seen $51.1 million according to AdImpact. That has made it the most expensive New Jersey gubernatorial race in history. By comparison, $30.1 million was spent four years ago and $21.2 million was spent in 2017. Even more noteworthy is the record has been set even before the general election period has begun.
The Wisconsin Supreme Court election on Tuesday has become the most expensive judicial race in U.S. history, surpassing $98 million in spending as of Tuesday, per the Brennan Center for Justice.