Welcome
Steve Lanzano, President & CEO, TVB
TVB Chair Remarks
Missy Evenson, Vice President Sales, Local Media, Scripps;
Chair, Board of Directors, TVB
Agency Panel
Host: Steve Lanzano, President & CEO, TVB
Guests:
Joe Cerone, Executive Vice President, Local Investment, MAGNA
Brian McCord, SVP/Executive Director, Media Strategy, RPA
Kyle Roberts, President/CEO, AdImpact & Smart Media Group
Local TV Measurement Action Plan
Jon Watts, Managing Director, Coalition for Innovative Media Measurement
Local Measurement
Host: Hadassa Gerber, EVP, Chief Research Officer, TVB
Guests:
Pete Doe, Chief Data Officer, Nielsen
Carol Hinnant, Chief Revenue Officer, Comscore
Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US
Becky Meyer, SVP, National Sales, Gray Television
ANA Keynote: DEI Call to Action
Bob Liodice, CEO, ANA
DEI Leadership Awards
Presented by: Abby Auerbach, EVP, Chief Communications Officer, TVB
Accepted by:
Aisha F. Thompkins, Director, Diversity, Equity, & Inclusion, Cox Media Group
Nancy Larkin, EVP, Managing Partner, LocalONE Investment; DEI Impact Team Leader, Horizon Media
Ad Fontes’ Billion $ News Challenge
Vanessa Otero, CEO & Founder, Ad Fontes Media
Break
(Sponsored by ProVantageX)
Automotive One-on-One
Host: Craig Broitman, EVP, Chief Operating Officer, Katz Television Group; Chair, NSAC
Guest: John Casesa, Sr. Managing Director, Guggenheim Partners
Ad Council Catalyst Award
Presented by: DJ Perera, Chief Media Officer, Ad Council
Accepted by: Geraldine Moriba, SVP News, Entertainment, and Empowerment, TheGrio, Allen Media Group
Advertiser One-on-One
(Sponsor intro by Tunnl)
Host: Sara Gallegos, Senior Director, New Business Development, Scripps; Chair, SSAC
Guest: Bethany Fife, Senior Director, La-Z-Boy
NEXT Awards
(Sponsored by WideOrbit)
Presented by: Toni Coonce, Chief Revenue Officer, WideOrbit
Recipients:
Nicole Besen, Buyer, Local Investment, Havas Media Group
Jennifer Kempton, Account Executive, 9News, TEGNA
— Political Super Session —
Political Forecast
Mitchell West, Director, CMAG, Vivvix
Political One-on-One
Host: Brad Seitter, EVP, Business Development, TVB
Guest: Dave Heller, President, Main Street Communications