Download Creative | 2024

Drawing from recent research and strategy, PSAs from NHTSA and the Ad Council prompt young men ages 21-34 to take responsibility for their decision to get behind the wheel by reminding them of the devastating consequences of driving buzzed, and that buzzed driving is drunk driving.

How to Download Project Roadblock Assets

Download Broadcast Assets

• Ad Council
  Login with your Ad Council credentials or easily create a new account in the top right hand side of the page. For assistance, please reach out to Noel Sanchez, [email protected] and Milan Genovese O’Malley, [email protected].
  
• Extreme Reach
  Login with your Extreme Reach account to access this year’s Project Roadblock TV spots. For assistance, stations can contact Extreme Reach’s 24/7 customer service at [email protected] or 800-324-5672
  
• Sponsorable TV & Banner PSAs
  Interested in sponsorship? Learn more. Sponsorable creative can only be requested through this link, and can not be secured through Extreme Reach or Ad Council’s PSA Central.
  
• Download the full spot list 
  List includes AD-IDs and expiration dates.

Request Digital Assets
Go the extra mile with banners for mobile and web that allow you to extend your support of Project Roadblock online, reaching wider audiences and further spreading this critical message. Log in with your Ad Council credentials to request digital assets. Request Digital Assets

Project Roadblock 2024 Creative Preview