Research Virtual Tour
Welcome to the research navigation tutorial page. This series of on-demand videos will take you on a virtual tour of some of the research areas on the site. Each of these […]
U.S. New Vehicle Prices to Hit Record High Despite Rising Interest Rates
Average transaction prices are set to reach a record $46,259, an 11.5% increase from a year earlier, according to the report from auto industry consultants J.D. Power and LMC Automotive.
When Consumers Pay Attention To Ads, When They Don’t
Omnicom Media Group, Yahoo and Amplified Intelligence released a study that focuses on identifying when consumers pay attention to ads — and when they don’t.
Nobel Prize-winning economist says he doesn’t see anything that resembles a recession in the U.S.
Nobel Prize-winning economist Richard Thaler says the U.S. may have recorded two successive quarters of economic contraction, but it’s “just funny” to describe it as being a recession.
Ads Begin in Texas Governor Race, With O’Rourke’s Highlighting Abortion
Last week, Gov. Greg Abbott released a first ad and, on Thursday, Beto O’Rourke, the former El Paso congressman and perennial Democratic hopeful, countered with two of his own.
How Local News Is Coming To CTV
VUit reported a 31% year-over-year increase in local news streaming ad revenue. CPMs went up 37% in the first half of 2022, which is good news for the broadcasters looking for additional revenue from streaming distribution.
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
Nielsen informed clients that the “big data” on which NielsenONE relies isn’t ready to be used to make transactions. Nielsen had planned to include its big data — information on viewing from set-top boxes and smart TVs — in its national TV ratings in September and have clients use it as currency in the scatter advertising market.
Capitol Broadcasting Launches 24/7 Local News Network: WRAL News+
Capitol Broadcasting Co. and its WRAL Raleigh, N.C., on Wednesday launched WRAL News+, a 24/7 multi-platform local news network. The new, streaming-first news channel is devoted to both streaming audiences and radio audiences. With key programming features, like weather every 10 minutes, “WRAL News+ is yet another WRAL offering to bring local news and information to viewers and listeners wherever and whenever they want it,” the company says.
Political Advertising: Social Media Loses Ground, While CTV Gains
Grace Briscoe, senior vice president of client development, candidates + causes, at Centro, says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign.
U.S. New Vehicle Prices to Hit Record High Despite Rising Interest Rates
U.S. new vehicle prices are expected to hit a record high in August on the back of strong demand despite rising interest rates. Average transaction prices are set to reach a record $46,259, an 11.5% increase from a year earlier, according to the report from auto industry consultants J.D. Power and LMC Automotive.
With Increases Nearing Pre-COVID Levels, Travel Ad Spend Is Up Across the Board
According to MediaRadar, increases in travel ad spend year-to-date are closing in on levels last seen during the first quarter of 2020, with increased spend by airlines, lodging providers, rental car companies and tourism organizations – the latter having already invested close to $623 million through April 2022, up 43% year-over-year.
Peacock To Be Next-Day Streaming Home For NBC And Bravo Shows
Peacock announced that starting Sept. 19, Peacock will become the streaming home of NBC and Bravo, offering premium customers next-day access to current seasons of NBC and Bravo shows the […]
GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising and Media Spending
As they prepare to release a big ecommerce report, GroupM’s business intelligence team late last week spent some time discussing the meaning of mixed results for second quarter and July data reported by various countries and big retail companies, as well as its implications for advertising and media spending.
Broadcasters Boost Afternoon News in Bid To Thwart Streaming Rivals
Viewers are hungry for news in the afternoon. When something happens in the world, people want to see that live.
Sympathy For The News Director
News directors are the backbone of local broadcasting, wrangling an endless onslaught of crises while managing the most complex department of a TV station. Let’s ensure they have everything they need to shoulder their burdens.
Feature Commentary: How TV Sellers Can Help Clients Navigate Advertising in Uncertain Times
By: Elizabeth Bernberg, Sr. Director of Business Development, AdCellerant Although we are only halfway through the year, we have seen clear signs of slowing economic growth: the S&P 500 officially […]
Tips to Recruiting Good Account Executives
Broadcast + OTT Orthodontist Success Story
TVB Members: Broadcast + OTT Orthodontist Success Story Webinar Materials Create a TVB member account | Request forgotten password
Evaluate Your Thinking with One Critical Question
As leaders, we most often look to blogs, books or boardroom meetings for guidance, and yet sometimes it’s everyday life that hands us the best leadership insights. Recently life gifted me just such a lesson: the importance of asking, “How is this different?”
How Volunteering Helps Your Career Goals and Overall Wellbeing
Giving back should come from the heart, but it can also help your career—and your health. As you work to make the world—or, at least, your corner of it—better, you could also be getting a professional boost. Here are four ways that giving back can help your career, and how to find opportunities to do so