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Back-to-School Consumers Shop Locally

Back-to-School Consumers Shop Locally

About 33% of U.S. adults shop for back-to-school items for themselves and/or others, such as parents, grandparents and teachers. Of this group, 39% watch three to five hours of television
programming per day. They are 38% more likely to visit the website of their local TV station than all U.S. adults.