Sell-side advertising platform Magnite said it has certified Comscore, iSpot.TV, Innovid and VideoAmp along with Nielsen as measurement systems that can be used as currency for programmatic buying of connected TV advertising inventory.
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Sell-side advertising platform Magnite said it has certified Comscore, iSpot.TV, Innovid and VideoAmp along with Nielsen as measurement systems that can be used as currency for programmatic buying of connected TV advertising inventory.
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