News

• Nielsen Agrees To Be Acquired for $16 Billion By Private Equity Group

• Is There Still A Consumer Cash Bump From Tax Refunds?

• Delays To ID Deprecation Have Advertisers Slow-Rolling Their Measurement Solutions

• Nielsen Executive Shows Support For Expanding Age Demo to 25-64

• The Latest Numbers on the Microchip Shortage: 96,300 More Vehicles Knocked Out

• Restaurant Traffic Rises YOY in Feb.

• Brick-and-Mortar Making Comeback

• As Kohl’s Struggles, T.J. Maxx Pops

• Ad Growth Will Slow Due to Russia-Ukraine War—Magna Forecast

• TV Viewers Eager To Go Green

• Car Buyers Shun Leases as Deals, Vehicles Vanish

• National TV Advertisers Want More Streaming Reach, But Won’t Get It From Netflix

• TV Needs to Measure Audiences, but Won’t Have Nielsen or Comscore Accreditation for Upfront’s Start

• DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily

• Inflation Slows Consumer Spending

• Media Rating Council Sees Nielsen Audit Extending Past Q3

• Mark Manders New GM Of WGRZ Buffalo

• Five Stations Launch NextGen TV In Albany, N.Y.

• MRC Updates TV Measurement Statuses, Reaffirms No Accreditation Imminent

• Samba TV On Why Measurement’s Future Is All About Incremental Reach And Guaranteed Outcomes