TV measurement providers in the streaming era have quite a lot of boxes to check: frequency, reach, audience verification, data collection. But in Samba TV’s view, nothing matters without the ability to achieve and measure incremental reach.
TV measurement providers in the streaming era have quite a lot of boxes to check: frequency, reach, audience verification, data collection. But in Samba TV’s view, nothing matters without the ability to achieve and measure incremental reach.
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