TVB member login has been updated for increased security. Please request your new password here.

Samba TV On Why Measurement’s Future Is All About Incremental Reach And Guaranteed Outcomes

Samba TV On Why Measurement’s Future Is All About Incremental Reach And Guaranteed Outcomes

TV measurement providers in the streaming era have quite a lot of boxes to check: frequency, reach, audience verification, data collection. But in Samba TV’s view, nothing matters without the ability to achieve and measure incremental reach.