News

• It’s Official: U.S. Ad Market Expanded in 2023, Albeit a Smidgen

• Nielsen, Fox Sign Renewal Agreement for Audience Measurement

• WFAA To Air 10 Additional Dallas Mavericks Games

• Final Ratings: Chiefs/Bills Divisional Nail-Biter Draws More Than 50 Million Viewers

• Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement

• Why TV Tentpole Ad Buys Are Worth It 

• Byron Allen’s Stations Renew Affiliation Deals With CBS

• VW, BMW and Kia To Run Super Bowl Spots

• Scripps CEO on Bringing Sports Back to Local, and the Real Opportunity With ATSC 3.0 NextGen TV

• Advertisers Ride the Brakes

• NRF Says Census Data Shows 2023 Holiday Sales Grew 3.8% to Record $964.4 Billion

• Study: Gen Z Engaged With Long Form Media

• U.S. New-Vehicle Inventory Expected To Rise Again in 2024, Forecast Says

• Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

• NRF Sees Consumer Spending Slowing Down in 2024

• Four Big Questions About Gen AI

• Are We Reaching Peak FAST?

• KABC President, GM Cheryl Fair Retires After Lengthy Tenure With ABC

• The New Orleans Pelicans Drew Huge Local Broadcast Apples Friday Compared to NBA Finals Oranges

• Disney Advertising President Rita Ferro: ‘We Know the Importance of Linear.’