News

• NBCUniversal Makes Bid for Local Auto Advertising

• Tegna’s Premion Acquires Next-Generation DSP Octillion Media To Expand CTV Ad Capabilities

• Linear TV’s Reach Story Shared By TVB

• Data-Driven Marketing Investments To Top $36B in 2024, Report Finds

• Nexstar Extends Deal With Nielsen for Local, National Rating

• Toyota Global EV Sales Quadruple in 2023, Still Big Gap With Goal

• EV Sales Start To Fall In California, an Industry Bellwether

• Consumers Pay More Attention to Fast Channels, Where Reality TV and Local News Proliferate

• NFL Conference Championships: NFC+20%; AFC+17%

• Biden Super PAC Plans an Historic $250 Million Ad Blitz

• Nexstar Names Bill Dallman VP-GM In Grand Junction

• V-Day Spending Tilts Back To Romance 

• José Cancela Named President Of Telemundo Station Group

• Migdalia Figueroa Appointed President & General Manager of WKAQ 

• Chevy Leads Latest Ranking of Most-Seen Auto TV Ads

• For Broadcast, 2024 Will Be The Year Of Multiple Currencies

• Toyota Has A Change Of Heart About Super Bowl

• Talking TV: How NBCU Local Is Strategizing On FAST Channels

• DatafuelX And MRI-Simmons Bring Demographic Modeling To TV

• How TV News Stations Collaborate: A Growing Necessity in the Age of Digital and Streaming