Political Advertising: Social Media Loses Ground, While CTV Gains
Grace Briscoe, senior vice president of client development, candidates + causes, at Centro, says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign.
GOP Set to Spend Big in Ohio Senate Race
From a Republican point of view, the race for Ohio’s Senate seat between Democratic U.S. Rep. Tim Ryan and Republican J.D. Vance just got real, Inside Radio says.
New Conservative Group Gets $1.6 Billion Donation To Spend During Midterms and Beyond
The beneficiary is a new conservative nonprofit, The Marble Freedom Trust, captained by Leonard Leo.
Political Cushions Other Spot Woes In TV Earnings
Broadcasters’ 2Q earnings calls echoed with reports of soaring political dollars, which buoyed a comparatively dour picture for spot.
2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Political advertising for the 2022 mid-term election cycle is now trending to hit a massive $9.67 billion — the highest total ever for any political ad cycle, exceeding any Presidential election year, according to AdImpact.
Nexstar Digital Launches The Hill TV Streamer
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
NAB Launches Midterm Election Toolkit
The National Association of Broadcasters has launched its midterm election online toolkit, complete with help in identifying online misinformation and disinformation, which has plagued recent elections.
Gray TV Boosts Political Forecast Again
The station group told analysts today that it expects to equal or exceed its political advertising record of $652 million (pro forma for acquisitions) set in 2020. And, added CEO Hilton Howell, “we remain on track to finish the year at a record retransmission revenue level of $1.5 billion.”
PACs Dominate U.S. House Midterm Ads, Plus Sports Betting Propositions Boost Spending in California
See how spending is shaping up in House races and dive into California’s gambling-related ballot initiative windfall.
Kantar On Political Dollars: $8.4B In Spending To Be Seen
The 2022 midterm elections have long been seen as a political ad dollar bonanza for broadcast media. Indeed, it’s shaping up to be one of the biggest of all time, with respect to advertising budgets and spending.
U.S. Senate, House and Gubernatorial Midterm Ad Campaign Spending Hits $2.1 Billion
Latest Ad Age Datacenter Campaign Ad Score analysis reveals U.S. Senate races are the most ad-soaked so far.
A Bluer Picture
The midterm campaigns for the House and the Senate are shaping up quite differently.
House GOP Campaign Arm Books $52M in Fall TV Ads
Most of the NRCC’s money is targeting House Democratic incumbents, as Republicans fight to flip the majority.
Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers
The data continues to support linear TV as the leader in effectively reaching households for political campaigns, according to The TV Viewership Report, from Effectv, a business unit within Comcast Advertising.
Midterm Moolah: TV Stations Cash in on Primary Season
State races have been a boon to media giants as total political ad spending, by one estimate, will surpass $8.8 billion this year — that number was $3.9 billion in 2018.
Democrats Target Asian Americans With New Super Pac
Many years of labor has gone into courting and turning out Hispanic and Black voters, however the extremely various Asian American and Pacific Islander group has solely not too long ago begun to see itself as a political drive.
PA GOP Senate Campaigns Spend $55M on Ads
The Pennsylvania Senate Republican primary today could be one of the most expensive races in the 2022 election cycle, with candidates and political action committees spending more than $55 million on TV and radio ads, according to ad tracker Medium Buying.
U.S. Senate Campaign Ad Spending Surges Past Half a Billion Dollars
Ad Age Campaign Ad Scorecard analysis finds that just five battleground states account for nearly $400 million of the total.
With Abortion Rights In The Spotlight, National, Political TV Advertising Expected To Heat Up
Political advertising on TV could take on dramatically different look now that a leaked draft of an upcoming Supreme Court decision seems poised to reverse the landmark ruling on legal abortion.
TVB Survey Finds that TV Most Effective Way to Get Out the Vote
Local news was found to be the most trusted media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB.