Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.
Political Ads Change Voting Beliefs
Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.
Dems Outpace GOP on Spanish-Language Ads
Spending on Spanish-language media is poised to set records this midterm election, as Latino voters play an outsize role in battleground states.
Nexstar Says It Will Host Almost 50 Midterm Election Debates
Giant broadcaster Nexstar Media Group said the stations it operates will host nearly 50 statewide and local candidate debates and forums as part of its political coverage during this midterm election cycle.
Local TV Stations Are Cleaning Up on Political Advertising This Election Season
Political ads are rolling in at a record pace at TV stations across the US, especially in states with tight races that may decide which party controls the Senate.
Political Spend to Hit $10.2b in ’22
PQ Media said political advertising will reach $10.2 billion in 2022, up from $10.14 billion in 2020. Additionally, the 2022 figures are 51.1% higher than the $6.76 billion spent during the 2018 midterm elections, according to the new forecast.
Republicans Slash Ad Buys in N.H. Senate Race as Hassan Leads
Senate Republicans’ campaign arm is pulling millions of dollars in spending from New Hampshire’s race to shore up other candidates across the board, as Democratic incumbent Maggie Hassan continues to poll ahead of her challenger.
September Political Ad Spend Hits $1.1B
Fall’s political advertising for the midterm elections significantly ramped in September with a massive $1.1 billion in political advertising spending — double that of August’s $534.5 million, according to AdImpact.
Kantar Looks at the Midterms and Political Ad Spend for 2022
Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.
How Midterm Political Ad Spending Could Hit a Record $9 Billion
Tight races and ballot initiatives lead to a surge in spending.
US TV Stations Set for Record Midterm Political Ad Spending
S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.
Campaigns Spend Over $6.4 Billion on Ads for 2022 Elections, Making Race One of the Most Expensive Ever
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
Political Ad Spend Has Already Passed $6.4B
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
Viewers Are Paying Attention to Political Advertising: TVision
Viewers might complain about the barrage of political commercials on the way as Election Day approaches, but they seem to pay attention to them.
‘Issues’ Ads Nearly Two-thirds of Political
Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.
What Are America’s Hottest Political Ad Dollar DMAs?
The power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.
Midterm Campaigns Lead To Ad Boom for Local TV Stations
For all the talk about some marketers starting to pull back on spending, political advertising just continues to rise and rise and rise.
Ads Begin in Texas Governor Race, With O’Rourke’s Highlighting Abortion
Last week, Gov. Greg Abbott released a first ad and, on Thursday, Beto O’Rourke, the former El Paso congressman and perennial Democratic hopeful, countered with two of his own.
Political Advertising: Social Media Loses Ground, While CTV Gains
Grace Briscoe, senior vice president of client development, candidates + causes, at Centro, says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign.