Survey Explores Media Habits of Black American Gen Zers

Survey Explores Media Habits of Black American Gen Zers

A new study and survey from Horowitz found that three in four (73%) Black Gen Zers watch TV content at least weekly. Black Gen Zers are more likely to watch on an actual TV set than any other screen. In fact, nearly 7 in 10 Black Gen Zers have a TV set in their bedroom, over-indexing compared to Gen Zers overall.