Broadcasters and their technology partners have been striving to automate key parts of the spot TV selling process. How are they doing at automating audience estimates, in-flight reconciliation, and other key tasks? How is the buy-side doing at automating RFPs, in-flight reconciliation and other key parts of the media planning and buying process?

The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we’ll present the freshest thinking on buying and selling for the holistic video marketplace. On June 15-16, attendees will learn the latest trends in: Attribution, Addressable TV, […]

Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory Services As the country emerges from the pandemic and the economy recovers, there is optimism for local advertising across all major categories. BIA is tracking opportunities and concerns, along with an updated local ad forecast […]

Presented by: David Buonfiglio, VP, Digital, TVB When surveyed, broadcast TV’s digital leaders were clear: They want TVB to help sellers with the foundational knowledge of selling OTT and they want to hear from industry thought leaders. We interviewed the experts and created a white paper to prepare sellers to sell OTT inventory to local advertisers. In […]

This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. […]