TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency. Days later, YouTube took its own stab at measurement standards, and traditional networks didn’t hesitate to voice their disapproval.
The agreement provides a suite of Nielsen and Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media.
NBCUniversal believes the future of measurement lies in alternative currencies, and it’s making investments to prove it.
The public debate about U.S. TV measurement has been about quality and accuracy, which has become increasingly more complicated in a fragmented market.
As major cross-media measurement deals are increasingly being formed among legacy TV network-based companies, Fox Corp. has struck a multi-year partnership with Innovid for the measurement company’s cross-platform TV service.
The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impressed.
The Advertising Research Foundation said it was launching an initiative to study attempts to measure attention and move attention metrics from the lab to field applications.
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions.
The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving impetus to the rise of the alt measurement movement, one of the biggest stories in our industry today.
The Video Advertising Bureau (VAB) is trying to build an industry TV and cross-platform measurement panel in the U.S. similar to Nielsen’s with 40,000 or more households but available to the giant’s competitors.
Executives from NBCUniversal Television, Disney Advertising, ICON International and UM Worldwide lamented the yawning chasm that remains between TV’s linear ratings and digital metrics in a TVNewsCheck webinar last week, but they said both the data and technology are progressing to close the gap.
Last year, digital measurement and analytics platform DoubleVerify (DV) generated industry headlines when it reported that one in four top connected TV (CTV) environments continue to play content and record ad impressions after the TV is turned off (“TV off”).
Nielsen said its new Four Screen Deduplication methodology will enable advertisers to compare audiences for commercials on YouTube to viewing on linear TV.
Continuing dissatisfaction with and distrust in Nielsen is leading stations, agencies and brands to seek measurement alternatives.
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
NBCUniversal’s ambitions to reinvent measurement have now extended to embrace emotion and ad quality, but can some factors be too abstract to quantify?
The media agency announced it will test Comscore’s local TV measurement for the 2023 media buying and planning period.
TelevisaUnivision is getting more entrenched in TV’s measurement wars.
The Media Rating Council, which audits and evaluates measurement companies, said its CEO and executives directors George Ivie has agreed to a new five-year contract extension that will keep him in his job through 2027.
Nielsen One Alpha — the initial version of the forthcoming cross-platform measurement platform Nielsen One — will show advanced audience and business outcomes results for “end to end” ad-campaign measurement.