Comscore Upgrades Local Cross-Platform Measurement Product
Advertisers can optimize digital ads alongside linear campaigns in flight. “Comscore has delivered a true cross-platform solution that measures audiences at the hyper-local level, enabling our clients to advertise nationally and optimize locally,” Comscore chief commercial officer Steve Bagdasarian said.
TV Programmers And YouTube Spar Over Measurement
TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency. Days later, YouTube took its own stab at measurement standards, and traditional networks didn’t hesitate to voice their disapproval.
TelevisaUnivision Selects Nielsen One For Cross-Platform Measurement
The agreement provides a suite of Nielsen and Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media.
NBCUniversal Boosts Measurement Team in Push Towards Alternative Currencies
NBCUniversal believes the future of measurement lies in alternative currencies, and it’s making investments to prove it.
Inside Nielsen’s Pricey Hold On TV Networks and How They’re Fighting Back
The public debate about U.S. TV measurement has been about quality and accuracy, which has become increasingly more complicated in a fragmented market.
Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
As major cross-media measurement deals are increasingly being formed among legacy TV network-based companies, Fox Corp. has struck a multi-year partnership with Innovid for the measurement company’s cross-platform TV service.
Nielsen, Roku Strike Measurement Pact to Track Cross-Screen Viewership
The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impressed.
ARF Launches Project Looking at Measurement of Attention
The Advertising Research Foundation said it was launching an initiative to study attempts to measure attention and move attention metrics from the lab to field applications.
Media Measurement Uncertainty—Tracking TV, Social and Digital
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions.
Don’t Leave Any Demo Behind In Alt Measurement Movement
The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving impetus to the rise of the alt measurement movement, one of the biggest stories in our industry today.
Nielsen-Sized TV Panel for Measurement Rivals Planned by VAB Trade Group
The Video Advertising Bureau (VAB) is trying to build an industry TV and cross-platform measurement panel in the U.S. similar to Nielsen’s with 40,000 or more households but available to the giant’s competitors.
Local TV’s OTA Still Lags On Attribution, Optimization
Executives from NBCUniversal Television, Disney Advertising, ICON International and UM Worldwide lamented the yawning chasm that remains between TV’s linear ratings and digital metrics in a TVNewsCheck webinar last week, but they said both the data and technology are progressing to close the gap.
CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When ‘TV Off’ Is Uncontrolled
Last year, digital measurement and analytics platform DoubleVerify (DV) generated industry headlines when it reported that one in four top connected TV (CTV) environments continue to play content and record ad impressions after the TV is turned off (“TV off”).
Nielsen Says New Methodology Lets Advertisers Compare YouTube to TV
Nielsen said its new Four Screen Deduplication methodology will enable advertisers to compare audiences for commercials on YouTube to viewing on linear TV.
Station Groups Eye Comscore As Nielsen Panel Problems Remain Unresolved
Continuing dissatisfaction with and distrust in Nielsen is leading stations, agencies and brands to seek measurement alternatives.
Nielsen Rival Videoamp Clears Key Hurdle As It Integrates with Mediaocean
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
Can NBCU Really Measure Ads’ Emotional Impact?
NBCUniversal’s ambitions to reinvent measurement have now extended to embrace emotion and ad quality, but can some factors be too abstract to quantify?
Horizon Tests Comscore Measurement as Local TV Currency Alternative to Nielsen
The media agency announced it will test Comscore’s local TV measurement for the 2023 media buying and planning period.
TelevisaUnivision, VideoAmp Strike Pact to Help Advertisers Measure U.S. Hispanic Audiences
TelevisaUnivision is getting more entrenched in TV’s measurement wars.
Media Rating Council Gives CEO George Ivie New Deal through 2027
The Media Rating Council, which audits and evaluates measurement companies, said its CEO and executives directors George Ivie has agreed to a new five-year contract extension that will keep him in his job through 2027.