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Mediahub To Use Unaccredited Performance Data As ‘Currency’ For Ad Buys On Univision

Mediahub To Use Unaccredited Performance Data As ‘Currency’ For Ad Buys On Univision

IPG’s Mediahub unit this morning announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets.

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