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TVB Forward Conference 2016

 

Industry News

Digital ad revenues are expected to double by 2020, rising to $285 billion, according to a new study from Juniper Research. The study estimates that ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years.
We’re delivering a straightforward breakdown of the real winners of the presidential race so far: the broadcast TV stations that have pulled in the most money from ads for presidential candidates.
Standard Media Index has revealed some exciting new information that goes a long way to solving one of the biggest quandaries that TV networks currently face: proving the full extent of their importance to advertisers in comparison with digital competitors.
Live-plus-DVR/time-shifted TV remains the top video medium with 226 million adult users per month, second only to radio with 240 million. That’s just one of the findings of Nielsen’s Q1 2016 Total Audience Report.
Bot fraud is sourced traffic that some publishers will purchase to build site traffic and sell these impressions to advertisers. But, in this case, it's non-human traffic.
The VAB commissioned Research Now to survey likely voters about media influence. Regardless of age, gender, party affiliation and ethnicity, the poll found that television has the greatest influence on voters.
It has been, as predicted, a better upfront for the broadcast networks, and after a slow start the end is drawing close.
Jim Thomas and Nik Thompson of Frank N. Magid Associates led a session for stations on marketing news products, titled Multi-Platform Brand, at the PromaxBDA Station Summit.
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TVB Features

The NBA Finals finished with a bang as the Cavaliers came from behind to win games 5, 6 & 7 and become the new NBA champions. Clevelanders loved it – the final game in Cleveland had a 46.3 HH rating! Our featured market is San Francisco-Oakland-San Jose.

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In May’16, National Wired Cable penetration dropped to 55.0%, while ADS increased to 30.2%, and Broadcast Only increased to 11.9%. The Local Cable & Interconnect Reach guide has a market-by-market reach for local cable and local interconnects.

TVB once again is the place to go for a comprehensive list of the new season’s broadcast programs. Click here for a schedule of all new and returning shows, as well as links to all the broadcast network websites featuring new season clips.

Ed Martin Tony Awards 2016 — Broadcast's Best Night
The 70th Annual Tony Awards, a celebration that somehow managed to be exactly that without being disrespectful to the  monumental tragedy earlier that morning in Orlando. —Ed Martin, Planet Ed on MediaVillage.

Articles and announcements about Broadcast Television Companies.
The people making moves into industry leadership.
 

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