Industry News

From the online travel agent TripAdvisor, to the real estate firm Redfin, to the digital fitness company Peloton—all significantly stepped up their spending on TV advertising in recent years, according to estimates by iSpot.tv
U.S. adults spend five hours and 24 minutes each day with video. It makes up more than half the 10 hours and 30 minutes Americans spend daily with connected media, according to Nielsen’s Total Audience Report.
As digital behemoths like Google and Facebook continue to encroach on the $70 billion TV ad business, network groups are on a mission to prove that commercials drive actual business results for marketers.
Nielsen and Univision signed a new long-term agreement for audience measurement. The new deal includes national and local TV ratings plus Nielsen’s SVOD content ratings and OOH viewing.
More consumers are embracing streaming TV and music service. Those consumer sentiments could concern a marketplace that's bracing for the arrival of two major players later this year.
Catherine Herkovic started this year in a new capacity -- Senior VP and leader of Nielsens Local TV transformation program, helping transform two key elements of TV audience measurement.
March Madness got underway with rightsholders CBS and Turner once again taking in record ad revenue for the three-week event that some media buyers are now saying has surpassed the Super Bowl as the place to be in TV.

After big gains in the full-service and fast-food segments last year, analysts at Prevedere have put increases back on the menu, “Our forecast is for 5.7% growth in 2019."

Nexstar and Tribune announced that Nexstar has entered into definitive agreements to sell 19 stations in 15 markets.

TVB Features

March Madness is here! The NCAA Selection Show nationally delivered a 3.7 household rating, with a 16.4 in Louisville. Our featured market this week is Portland, OR.

Nielsen’s Q3 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.

“I think younger news consumers want to consume brands they feel like they have a connection with, and television stations have had a connection with their audience for a really long time. Taking advantage of that is really important.”—Andrew Heyward, Knight Senior Researcher in TV News Innovation, ASU Cronkite School of Journalism

How can I use DAI in my linear OTT service if there are no ad markers in the incoming stream?

Let's Change The Comfortable Digital Marketing Lie In 2019

“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.” — Fred Ashkam, Director of Analytics IMM

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