“The power of Local Broadcast TV advertising has been strong and true.”
TVB Features
The 2012/2013 Television Season
Broadcast closed another season as the mainstay of home entertainment. Among Adults 25-54, Broadcast claimed 96 of the Top 100 programs with its mix of entertainment, sports and news programming.
Borrell Associates 2013 Local TV Online Revenue Report
The study reveals local TV-based online revenue grew 17% last year, on average, and forecasts even better growth for 2013—about 23%.
Cable & ADS
National ADS (Alternative Delivery System) penetration is at an all-time high in television households and in homes that pay for cable, satellite or telco delivery; wired-cable penetration remains at its lowest in 21 years.
Feature Commentary
Brian Stelter of The New York Times discusses the tragedy in Moore, Oklahoma, and how local TV news professionals rose up in the face of unspeakable loss and utter devastation.
Program Ratings & Rankings Season 2012-13
NBA-fever has a grip on San Antonio, a metered but non-LPM market (HH data only), and our Market of the Week. Game 1 of the NBA Finals delivered a 35.3 HH Rtg, and Game 2 a 36.3 HH Rtg. Local news and sports took 6 of the top 10 spots.
Cultural Currency: Where Television Meets Social
TVB has engaged in a year-long study of Cultural Currency and its relevance to the television industry, specifically.
Broadcast Network Sports & Specials
As the 2012-13 Season draws to a close, stay tuned to all the featured summer programming.
SQAD Network vs. Local Analysis
In 2Q 2013, Spot TV continues to grow its pricing power. View Key Take-aways.
TVB & NAB
AE Sales Seminar Series
Drive Past the Competition and Capitalize on Resurging Auto Opportunities
– Live Webcast –
July 16, 2013
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
Industry News
Survey Shows Near-Record Year for Local News
The latest RTDNA/Hofstra University Annual Survey found the median remained at 5 hours per weekday, and both average and median rose for both Saturday and Sunday.
Colorado Wildfires Strain, Showcase Local TV News Crews
Denver TV stations cleared hours of network news and entertainment programming in order to bring dramatic coverage of the wildfires to area viewers.
Rentrak Moves Into RTB Metrics For TV
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal with an undisclosed “major player” to measure traded inventory.
Gannett to Buy Belo for $13.75 a Share Cash, or $1.5 Billion
Gannett, the largest newspaper chain in the United States, agreed to pay $1.5 billion in cash for television company Belo, with an aim to making broadcast a bigger part of the business than newspapers.
Lougee: Belo Duops Will Keep Independence
While station group mergers often mean newsroom consolidations, Dave Lougee, president of Gannett Broadcasting, said that overlapping Gannett and Belo stations will continue to operate as separate and competing entities, even after the merger becomes final.
Global TV Ad Growth Forecast At 3% In 2013, 6% Next Year
Magna Global’s latest advertising forecast says the global advertising market will continue to grow modestly at low single-digit increases through the end of the year—but will spike up to a 6% growth rate next year.
Bill Would Warn Viewers Their TV Is Watching Them
U.S. Rep. Michael Capuano is pushing legislation he says will require television watchers be given a warning before their television set starts to watch them back.
Mobile TV Viewing Still Small
eMarketer has put its own spin on the data recently released by the Council for Research Excellence (CRE) on consumer viewing of TV content on smartphones and tablets. Such viewing is still a very small portion of TV viewing, eMarketer noted, accounting for only 2% of total TV viewership.
