TVB Features


NFL-related programming grabbed 19 of the top 20 A25-54 broadcast programs, and San Diego is our featured market this week. 

TVB Guide to 2014 Political Races & DMAs

The Gubernatorial race in CO moves from Leaning Dem to Toss Up, while over in the Senate races, WV moves from Leaning Rep to Likely Rep, and MT from Likely Rep to Solid Rep.

Social Media

Social media networks play a critical role in both our business and personal lives. Learn more about the  phenomenal growth and huge impact on commerce and media.

TVB Forward Conference Headlines

Annual broadcaster confab press coverage.

Nielsen Cross-Platform Report Q2 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

'Quotable'

“I think Local Broadcast needs to think about a name change because you guys aren’t in the broadcast business any more. You are in the business of delivering video content in a local market.” — Irwin Gotlieb, Global Chairman, GroupM

Cable & ADS

July 2014 National ADS and Over-The-Air (OTA) penetrations are climbing, while Wired-Cable continues to drop.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

TVB Names Brian Allers VP, Local Division

Allers has more than 12 years of experience as a senior local sales account executive at a number of television stations owned by leading broadcast organizations including Meredith Corp.  and E.W. Scripps Co.

CBS Shifts Ratings Focus to Live Plus 7, Adding Projections to Daily Reports

CBS aims to accelerate the industry’s shift to Live Plus 7 as the standard metric for evaluating the performance of primetime series.

Philly: Strong Start for Eagles Lifts TV

Philadelphia is a healthy media market buzzing with a strong start to the NFL season for the city’s beloved Eagles and bracing itself for another surge of political advertising next month.

Television Screen Still the Preferred Viewing Option

According to Parks Associates, smartphone and tablet viewing pales in comparison to that of television, which is almost 20 hours per week.  

Super Bowl Ads: NBC Has Sold 70% To 80% Of Inventory In Big Game

NBC has managed to sell approximately three-fourths of the high-priced advertising that will accompany its 2015 broadcast of Super Bowl XLIX.

Disabling Fast Forwarding on VOD Fare Lifts Ad Recall: Study

There weren’t any adverse consequences to the program experience, relative to enjoyment, entertainment or engagement.

For NBC, Another Winning Season

NBC easily finished No. 1 among adults 18-49 last season, its first regular-season win in a decade.

Nielsen: Diaries Finally On The Way Out

The dismantling has already begun in 14 markets designated by Nielsen, confirmed Shad Family, SVP of local media for Nielsen.

Study: TV Still Dominates Video Time

Video viewership on mobile devices has grown significantly over the past four years, but it’s still a very small piece of the pie.

Young US Multi-Screeners Pay More Attention to Ads on TV Than to Those on Digital Devices

Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
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