TVB Forward Conference 2016


Industry News

Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed.
With five out of the top six pay-TV platforms reporting subscriber metrics for the second quarter, this year's Q2 is shaping up to look even worse than epic 2015 meltdown that sent media and operators stocks cratering.
Meredith Local Media Group President Paul Karpowicz said the Clinton camp is buying, while the Trump camp is only inquiring. But 85% of political cash coming into the group is typically generated from down-ballot campaigns.
Don’t let the heat fool you: The back-to-school shopping season is in full swing, and a new report from Deloitte says college bound kids are eager to up their own investment in everything from chic sheets to new smartphones.
A study by Miner and Co. reveals just how elevated a perch TV is enjoying in pop culture. Fully 72% of respondents said they choose TV over movies these days, while 67% said they are streaming their favorite TV shows at the expense of reading.
Local broadcast TV remains the most trusted, powerful and effective medium. As we move into the critical phase of this election cycle, campaigns, candidates and their consultants should take a hard look at recent trends and make sure they're getting the most out of their resources.
While the spectrum auction and repack could raise challenges, most multicast network players say they’re bullish on the business, especially with the likely adoption of ATSC 3.0.
As audiences increasingly consume digital video, marketers have an unprecedented opportunity to extend their campaigns beyond traditional TV and onto second screens through programmatic advertising.

TVB Features

The second biggest season for retailers is upon us, back-to-school. According to the NRF, consumers plan to spend $27.3 billion on school supplies this year. Our featured market this with is Tampa-St. Petersburg (Sarasota).

Report helps provide clarity in the form of “apples to apples” metrics designed to address media researcher's critical questions.
TVB once again is the place to go for a comprehensive list of the new season’s broadcast programs. Click here for a schedule of all new and returning shows, as well as links to all the broadcast network websites featuring new season clips.
“I think we have to bring context, we have to bring perspective, we have to bring analysis. For a lot of our primetime audience, even though it's been livestreamed all day long, this is going to be the first chance to put it all together.” —George Stephanopoulos, anchor, ABC
Dave Smith Olympics and Elections: The Quadrennial Effect is Here (Again)!
“If you think terrestrial TV is dying, think again … Every four years since the early ‘70s pricing has increased significantly for TV.” —Dave Smith, CEO, Mediasmith, Inc.
Articles and announcements about Broadcast Television Companies.
The people making moves into industry leadership.


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