Industry News

A lot of companies in the ad industry hope to profit from the digitalization of TV.
The overwhelming majority of adults 18-49 consider local television to be the most trusted source of news and information, according to a national survey of consumers conducted by market-research firm SmithGeiger for Hearst Television.
The Scripps Howard Awards, one of the nation’s more prestigious American journalism competitions, will accept entries from Dec. 1 to Feb. 8, 2019, for reporting and storytelling that gives light and changes lives.
Auto dealers may be eyeing digital media more than ever, but a new report from Nielsen offers fresh evidence for why broad-reach media like television and radio should remain an integral part of their media plans.
eMarketer predicts that in 2018 some 46 million U.S. households will use a smart TV at least monthly. That marks a 16% increase from 2017.
Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has always had a “kicker effect” that was bigger than TV itself.
FCC chair Ajit Pai says he has every intention of staying atop the FCC at least through the end of the President's first term.
Digital publishers are finding that automating their ad selling, fulfillment, and billing processes can provide economic efficiencies similar to those media buyers are experiencing.
Major League Baseball and 21st Century Fox signed a new rights agreement that will keep the national pastime’s biggest games on Fox Sports and Fox Broadcasting for the next several years.

TVB Features

The weekend closed out with a divisional clash between the Dallas Cowboys and the Philadelphia Eagles on Sunday night football. Nationally, NBC delivered an 11.5 hh rating, with a 34.8 in Philadelphia and a 29.8 in Dallas-Ft. Worth. Our featured market this week is Houston, TX.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

“55% and 58% of voters in Arizona and Florida, respectively, ranked TV as “most important” in terms of generating awareness; more than all other media combined. 67% and 71% of voters in Arizona and Florida, respectively, ranked TV as “most important” in motivating them to ‘get out and vote.’”—Research Now SSI, Voter Funnel 2018

Where does broadcast TV fit in the increasingly crowded multichannel mediasphere? 

D2C Marketers Will Accelerate Visibility Into TV's Kicker Effect

“TV ad companies won’t get all of the D2C dollars that they want, unless they can isolate out the TV to Facebook and Google kicker effect and prove their own contribution.” — Dave Morgan, CEO, founder, Simulmedia

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

Get connected to jobs in the local broadcast TV industry.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness