TVB Features

TVB's Weekly Television Performance Metrics

The Democratic Debate on CBS Saturday night delivered a 5.1 household rating nationally, with an 8.9 rating in Boston and an 8.6 rating in San Diego. Our featured market is Baton Rouge, LA.

Nielsen Local Watch Report

When it comes to time spent, live TV continues to reign supreme.

2015-2016 DMA Ranks

DMA rank and penetration estimates for TV Households and Ethnic Households in all 210 markets.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
Project Roadblock 2015


“While every candidate will likely have a digital presence, presence is free – don't confuse ‘interactions’ with ‘ad spend.’” — Marci Ryvicker, Managing Director, Wells Fargo Securities
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

Industry News

Consumers Shift Viewing Behavior This Fall

We know millennials consume a lot of time-shifted television. Now we learn from cross-media measurement company Symphony Advanced Media that millennials 18-34 spend 30% of their time viewing via OTT, VOD+3 and DVR+7.

CBS All Access Sparks Fire TV App

CBS All Access, CBS’s subscription OTT service, has added another platform to its lineup with the launch of an app for the Amazon Fire TV box and Fire TV Stick, which feature a voice remote.

Donation Deadline Nears to Honor Roanoke Victims

Nov. 30 is the deadline to contribute to the memorial fund established to honor two WDBJ-TV employees who were killed in August. The Radio Television Digital News Association created the fund to accept broadcaster donations on behalf of Alison Parker and Adam Ward.

Fox Becomes First Broadcast Net to Scrap Nielsen’s Live+Same Day Ratings

Fox has officially dropped Live+Same Day Nielsen ratings, becoming the first broadcast network to do so. With a larger portion of TV viewing happening beyond series’ original telecasts, via DVR or on-demand, live+3 and live+7 ratings are more relevant.

Television Roars Back to Life; Digital Questionable?

Broadcast ad revenue was up 12% over last October, while cable revenues jumped 9%. We saw upfront volumes jump 11% and scatter volumes increase by a very healthy 19% for broadcast.

Laying bets on ‘Thursday Night Football’

This year the NFL had its most-watched opening weekend ever, with an average 19.9 million viewers per game, according to Nielsen. After two years on CBS, the NFL is weighing bids for next fall.

Almost All Marketers Want Third-Party Verification of Digital Ad Views

Almost all marketers want third-party verification of whether their digital ads were actually seen by people, according to a survey by the ANA. The survey found 97% believe all digital media owners' inventory should be measured by a third party.

How CBS Uses Data to Program its Streaming News Network

Last year CBS News launched CBSN, a free, ad-supported streaming news network available online, on mobile and connected TV. To get people to actually watch it, CBS News pulls from its well of viewership data.

MRC Publishes Social Media Guidelines

In the US, the Media Rating Council has published its Social Media Measurement Guidelines, laying down a detailed set of methods, definitions and common practices for companies and others measuring social media activity.

ABC Sales President Geri Wang on Media, Measurement and Mentoring

Geri talks about the media landscape, ABC’s portfolio of content, the importance of research, data and analytics, the future of media with cross platform measurement and connected TVs and how mentoring is an important contribution to the future of the industry.

More Industry News >>
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