“The power of Local Broadcast TV advertising has been strong and true.”
TVB Features
Ad Council Pushes Digital Delivery
The Ad Council launched its new digital platform for delivery of public service announcements providing one-stop shopping for spots. Go to psacentral.org to support Monroe, OK with on-air and online PSAs that provide information about donations.
Feature Commentary
Brian Stelter of The New York Times discusses the tragedy in Moore, Oklahoma, and how local TV news professionals rose up in the face of unspeakable loss and utter devastation.
Cultural Currency: Where Television Meets Social
TVB has engaged in a year-long study of Cultural Currency and its relevance to the television industry, specifically.
President's Vlog
Local Live + Same Day Ratings Analysis and Industry POVs.
Read the Press Release
Read the Press Release
Program Ratings & Rankings Season 2012-13
In our Market of the Week, Charlotte, The Billboard Music Awards came in at #5 delivering 5.3 RA25-54. The Big Bang Theory (7.1), American Idol-Thu (6.2), Modern Family (5.7) and NCIS (5.5) completed the top 5.
Broadcast Network Sports & Specials
As the 2012-13 Season draws to a close, stay tuned to all the featured summer programming.
Nielsen Cross-Platform Report
Q4 2012 data—what you need to know.
SQAD Network vs. Local Analysis
In 2Q 2013, Spot TV continues to grow its pricing power. View Key Take-aways.
TVB & NAB
AE Sales Seminar Series
Drive Past the Competition and Capitalize on Resurging Auto Opportunities
– Live Webcast –
July 16, 2013
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
Industry News
Broadcasters Challenge Aereokiller in D.C.
Broadcast networks filed suit on Thursday to halt a company from offering streams of their signals in the Washington D.C. market, in the latest effort to challenge the legality of a bevy of services seeking to provide over-the-air television on the Internet.
Agriculture Community Pulling For LPTVs
Eight agriculture and conservation organizations tell the FCC that their members “rely heavily on broadcast television for local public affairs programming, news, weather and emergency information” and are concerned that the commission’s upcoming incentive auction may leave them without access to over-the-air television.
Oklahoma Governor Thanks Media for Tornado Coverage
Okla. Gov. Mary Fallin thanked her state’s media Tuesday for saving lives with early storm warnings and non-stop coverage of the recovery efforts, calling TV station meterologists “top notch and first-rate.”
Oklahoma City Stations Tap Disaster Experience to Get Word Out Effectively
The Oklahoma City TV stations are getting high marks for timely coverage that some feel may have prevented scores of deaths as a devastating tornado leveled much of Moore, Okla.
Sinclair Hops From Sixth To Third In Top 30
Fueled by its enormous appetite for station acquisitions, Sinclair Broadcast Group vaulted over three other major TV station groups to land in the No. 3 spot in TVNewsCheck/BIA Kelsey's annual Top 30 ranking of TV station groups.
Twitter TV Ad Targeting Aims To Continue The Story
Twitter is hoping companies advertising on TV can continue their story on its popular social network.
What TVGuide.com Watchlist Data Reveals About the Season's New Dramas
A look into the website's crystal ball — think of the Watchlist community as a massive focus group of informed and committed TV viewers.
CBS Takes Key Ratings Crown For First Time In 21 Years
Broadcast network CBS said it won this season's ratings race among the 18-to-49 age group most prized by advertisers, claiming its first victory in that audience in 21 years.
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Broadcast – Alive, Well and FlourishingBy Steve Lanzano President and CEO, TVB It's Upfront Season and time for the annual headlines proclaiming the demise of Broadcast TV. The fact is, whether it’s for Specials, top-tier Primetime programming, Late Night, Early Morning, or Local News, at every turn Broadcast is still the largest part of the evolving media ecosystem……More>> |
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Blogging About Those Local Media Marketing Solutions... More >> |