Industry News

TV advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely compete with each other and with a new set of OTT and CTV players.
Three out of four ad executives say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media.
MRI-Simmons has revealed new research that shows there are a growing number of people who qualify as “Cord Nevers,” Americans that have never paid for a traditional TV connection.
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
Broadcast, cable and programming trade groups continue to present a united front when it comes to the TV content ratings system, which is that it is working as intended.
Major trade groups of the advertising industry have come together to provide counsel to Congress as a federal legislation around privacy is discussed.
Forrester Research completed a survey on behalf of the National Retail Federation and found more store openings than closings are in the works for 2019. The research shows more than a third of stores expect to end the year with more locations than at the end of 2018.
The Justice Department is OK with Nexstar's spin-offs of eight TV stations to Scripps, part of its deal to acquire Tribune.
Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.

TVB Features

Tiger Woods and local ratings both delivered a win during the Masters. Greenville-SAA saw a 13.8 HH rating and Minneapolis a 13.2, while the national rating was at a 6.9. Our featured market this week is Baltimore, MD.

OnAir: Trump vs. $200 Million in Paid Media

“Then-candidate Trump conducted 137 rallies in 62 DMAs. On average, Trump received seven minutes per day of local news coverage across the three-day rally period.” — Kyle Roberts, President and Founder, Advertising Analytics

“We’ve been tolerant for too long. It’s not acceptable to have brands showing up where opioids are being offered, where illegal drugs are promoted, where abhorrent behavior is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.”—Marc Pritchard, Chief Brand Officer, P&G

Nielsen’s Q3 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

How will the TIP Initiative help small broadcasters?

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Get connected to jobs in the local broadcast TV industry.


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