Industry News

According to TVision's findings for Q2 2017, primetime shows, particularly reality shows, garnered high levels of attentive viewing. However, is this a reflection of America's changing tastes, or is it due to the time period measured?
Snapchat has turned to NBCUniversal for help making its first big push into scripted programming. The companies will form a joint venture to develop and produce new shows for Snapchat.
The U.S. FCC Chairman Ajit Pai said the agency doesn't have authority to revoke broadcast licenses, despite suggestions from President Donald Trump.
Google is introducing new ad tech products that'll enable broadcasters to maximize revenue by making break formats more flexible in their OTT and streaming content.
Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.
As the new TV season gets underway, broadcast networks remain dominant and roughly 80% of broadcast series’ weekly audience in prime time among adults 18-49 and 25-54 is live.
According to a study by Ericsson ConsumerLab, video consumption will be almost evenly split between linear and on-demand viewing by 2020.
A letter from almost five dozen members of Congress calls on FCC Chairman Ajit Pai not to move off the FCC's current timeline for repacking TV stations.
Connekt’s baseline idea is to integrate t-commerce capabilities into IP-enabled devices, such as smart TVs, driving true scale into that business and delivering more engaging ad experiences.
As Amazon ventures into live sports, advertisers who purchased spots on Amazon’s NFL telecasts are sizing up the platform’s potential and determining how best to exploit it.

TVB Features

For 2017, the NRF is estimating a 3.6 to 4.0 percent increase over 2016 for holiday retail sales, bringing the predicted total range between $678.8 billion to $682.0 billion. Our featured market this week is Des Moines-Ames, IA.

BIA/Kelsey and TVNewsCheck are offering general and category forecasts to TVB members.
Local Television is Much More Than a Content Pipe
Maribeth Papuga, Executive-in-Residence, BIA/Kelsey “Local TV stations rally, console, connect, expose, articulate, notify, advise, empathize and reconcile information everyday through a lens that is relevant to the audiences they support in their local markets.” —Maribeth Papuga, BIA/Kelsey
“TV has had a good run in the last year because it’s demonstrated that it gets broad reach and high engagement, the quality of the content has become significantly better and it’s very efficient and effective.”—Marc Pritchard, Chief Brand Officer, P&G

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