With Super Bowl XLVIII national ad inventory selling for upward of $4M per 30-second spot, local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history.
First, NBC brought new life to live programming. Now, they're replaying the event, bringing the "The Sound of Music" to Saturday night.
Kantar Media Ad Intelligence, and location-driven Placed, collaborated on an innovative analysis that merged their respective data for evaluating and comparing the results achieved by the top national retail chains over Thanksgiving weekend.
Incorporating seven days of program viewing data for selling metrics to TV advertisers, broadcast networks continue to see growth in time-shifting for their top shows.