Industry News

For the big automotive category, TV continues to offer strong brand awareness and purchase consideration -especially for TV users. Add social media to the marketing mix and results are much better when it comes to purchase consideration- a 29% increase, per a new report by Nielsen on automotive marketing.
BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions.
Reimagining the television station business so that it can successfully monetize over-the-top opportunities has definitely been a convoluted marathon, at least for some broadcasters. That trial-and-error scenario was made clear during a panel session at TVNewsCheck’s TV2020 conference on the topic.
TV station group and media agency executives agree that industry efforts to make serious strides toward addressable advertising continue to be too slow, but they also agree that one of the stumbling blocks is not being able to reach consensus on how to best accomplish it.
Ten years from now, the TV penetration of MVPDs could dwindle to the 20% range if current consumer trends continue, pointing to a shifting retransmission consent revenue scenario for broadcasters.
Two dozen broadcasters and consumer electronics makers rallied at TVNewsCheck’s TV2020 conference in New York to pledge their support for the continued development of the new ATSC 3.0 broadcasting standard.
Finding a way toward increasing the federal ownership cap on TV stations — and what that cap should be — was one of the key questions that a panel of CEOs focused on during TVNewsCheck’s TV2020 conference.
Parks Associates said 15% of pay TV subscribers downgraded to a less expensive bundle from the first quarter of 2017 to Q1 2018. The research company also said that one third of pay TV subscribers living in U.S. broadband homes changed their services during that span.
While the TV business already has seen an alarming number of consumers go over-the-top to get their TV programming, a new study says even more subscribers would cut the cord if the knew they could still get live programming, particularly sports.

TVB Features

Week 6 of the NFL saw the Patriots defeat the Chiefs by a score of 43 to 40. Kansas City delivered a 49.6 hhld rating with the game. Our featured market this week is Chicago, IL.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Cadent’s Mike Bologna On What’s Next for Addressable Television

“Data and technology are the center of the TV business and the industry is poised for great change.” — Michael Bologna, Cadent

“It is the journalists that are working the field, that have a passion to do something better, to create content that their audience wants to watch. That is where we found the best innovation is coming from.”—Ellen M. Crooke, VP of News, TEGNA Media

How can local TV offset online/digital growth? 

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

Get connected to jobs in the local broadcast TV industry.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness