Industry News

Roku has reached an agreement that enables comScore to measure and create syndicated ratings for the advertising in over-the-top video.
Ad spending for the U.S. healthcare industry last year hit a record $9.7 billion, up 11%. TV still rules, but consumers increasingly are looking online for answers.
Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it.
Noted media ecologist Jack Myers, chairman of MyersBizNet and a top authority on where media is headed from a financial perspective, has good news for radio and television broadcasters.
The CEO of Fox Television Stations and co-president of Fox News joins David Smith of Sinclair, Perry Sook of Nexstar and Pat LaPlatney of Raycom on a CEO panel at TVNewsCheck’s TV2020: Monetizing ATSC 3.0 conference.
This year, Target is making a big push into TV for its holiday campaign. As a way of better connecting with its Hispanic shoppers, the 1,800-unit chain is increasing its media investment in TV by 21% this year compared with last year.
While the World Series is always a must-buy for auto, insurance, telecom and QSR brands, the chance to air spots within the historic framework of this year's MLB title tilt has precipitated a surge of interest across the category spectrum.
Republicans, on the verge of losing the Senate, are plowing a mammoth $25 million into six races in a last-ditch attempt to stop Donald Trump from dragging the entire GOP down with him.

TVB Features

The Simpsons Halloween special, “Treehouse of Horror 27,” nationally delivered a 3.5 household rating. Dallas saw the highest metered market delivery with a 12.0, followed by San Antonio (10.8), and New Orleans (9.8). Our featured market this week is

Charlotte, NC.

According to the new 2016 Media Comparisons Study from GfK in collaboration with TVB, American consumers spend more time with television than all other ad-supported media platforms combined.
TVB once again is the place to go for a comprehensive list of the new season’s broadcast programs. Click here for a schedule of all new and returning shows, as well as links to all the broadcast network websites featuring new season clips.

Vantage Point:
Pragmatic Optimism with a Side of Protein

“Local broadcast TV stations intimately understand their local market audiences and the stories that define them as well as the set of challenges facing these communities.” —Maribeth Papuga, BIA/Kelsey
“Mr. Trump’s strategy, while efficient in terms of costs, may not be effective in terms of persuasion. He has let Mrs. Clinton dominate the ad war in competitive battleground states and it seems to be costing him votes.” —Lynn Vavreck, Professor of Political Science, UCLA


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