TV station group Tegna Inc. is launching Vault Studios, its first, in-house digital content studio that will draw from the company’s TV stations’ investigative reporting to create new content offerings.
In Feb’19, Adults 25-54 ratings for primetime dramas increased, on average, 32% for those using L+1 versus Live+SD. Manifest increased 56%, The Good Doctor +54%, and Blacklist +53%. Our featured market this week is St. Louis, MO.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.
Thought Leadership Q&A
How can I use DAI in my linear OTT service if there are no ad markers in the incoming stream?
Let's Change The Comfortable Digital Marketing Lie In 2019
“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.”
— Fred Ashkam, Director of Analytics IMM
Get connected to jobs in the local broadcast TV industry.