“With Broadcast TV, it's simple – you reach more people. Your advertising dollars go further.”
TVB Features
Political Year Advertising
TVB offers a guide to advertisers, including a timeline for getting the most out of advertising in a political year.
Spot TV in the Sweet Spot for Q2 2012
Check the latest SQAD vs. Network analysis.
Industry Trends
2012 ANA TV & Everything Video Forum
Jack Myers Media Business Report
Upfront 2012 News Stories
View all the breaking Broadcast TV Upfronts news.
Broadcast Season: Week 34
Market of the Week: Oklahoma City.
NCIS was the top show with a 13.7 HH Rating, while local news came in #5 (12.5 HH Rating) and #6 (11.9 HH Rating).
TV Cost & CPM Trends
2012 Network Television Cost and CPM Trends are available.
Ad Spending: Full Year 2011 vs. 2010
Total television ad expenditures increased 2.4% year-year for a total of $68.1 billion.
TVB & NAB
AE Sales Seminar Series
Selling to the Healthcare Category – July 31, 2012
Moderator: Brad Seitter, TVB
Industry News
Amid Media Upheavals, Television Holds Sway
Brian Wieser, Pivotal Research Group, tells The NY Times, “The durability of television, despite its flaws, stems from something most observers forget, that advertising on television satisfies most large marketers’ goals better than alternatives, and its advantages hold as more consumers watch more TV more often than any other medium.”
TV Viewers Carry the Conversation to Social Networks
Almost one in five viewers starts watching a show after reading about it online.
Consumers Favor Watching Video Fare On TV
Despite the increasing number of options available to consumers, they’re still watching the majority of their video programming on television sets.
General Motors Says Facebook Ads Ineffective, Pulls Campaign From Site Ahead Of IPO
General Motors has decided to pull its advertising campaigns from Facebook, saying their paid ads had little effect on customers, the Wall Street Journal reports, citing “people familiar with the matter.”
TV Household Numbers: An Evolving Issue In Need of Modern Measurement Solutions
Make no mistake: TV remains the dominant video entertainment and news platform in the U.S., and the average amount of time spent watching TV remains at or near all-time highs.
Digital Challenges, But Traditional Still Tops With Agencies
The report shows that TV is the top choice, according to 54% of agency respondents.
Spot TV showed gains with 26% saying they are more focused on it than a year ago.
Local News Stories That Made a Difference
TVNewsCheck features examples of exceptional TV station reporting from across the country.
Report: Broadcast Tops Cable, Viewers Embrace Key Nets
A new marketing survey shows the broadcast networks getting top scores over all cable networks.
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Shattering ScatterThere’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More>> |
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Attention Advertisers and Agencies
TVB provides resources to assist you in leveraging the strengths of local media in your advertising campaigns. Visit the Planning & Buying section or submit an online needs request form now.