Industry News

According to Snapchat, Fox's campaign boosted brand awareness by 16 points when comparing a group who saw the ad versus those who did not see the promo. It also increased tune-in intent by 8 percent.
As TV syndicator Twentieth Television looks to line up new brand integrations, it has partnered with data science player 4C to measure their social impact—and find new sponsors that would benefit from them.
Whether you’re a Millennial or Boomer, you tend to be making similar decisions about media. That’s the finding of a new study from Nielsen that examines media usage among Millennials, Gen X and Boomers.
Toyota announced that it plans a collaboration with ride-sharing leader Uber, the latest in a series of similar partnerships involving major automakers.
The CW locked in a long-term renewal of its affiliation deal with Tribune Broadcasting. The agreement ensures that the CW will air on 12 Tribune stations across the country - in 28 million homes.
Content discovery platform Taboola announced a partnership with NBCU News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work to develop iterations around the Taboola Native ad server.
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) that formalized its opposition to the FCC’s proposed set-top box rules.
Groupon is making its return to national TV advertising on Monday with a new campaign that highlights the experiences consumers can discover through the online deals marketplace.

TVB Features

Exaggerator’s victory over Kentucky Derby winner Nyquist in the Preakness delivered a 5.8 hhld rating nationally, with a 19.7 in Baltimore and a 14.6 in Louisville. Our featured market this week is Los Angeles, CA.
A new study from GfK shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB once again is the place to go for a comprehensive list of the new season’s broadcast programs. Click here for a schedule of all new and returning shows, as well as links to all the broadcast network websites featuring new season clips.
Report helps provide clarity in the form of “apples to apples” metrics designed to address media researcher's critical questions.
A living document maintained as an open and collaborative effort.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Updated guide to market-by-market reach for local cable and local interconnects.
“If I were a digital video provider, I would kinda shut up about my reach and focus more on the fact that most consumers HATE many aspects of digital video ads, according to a recent survey by text-to-video creation platform Wibbitz.—” George Simpson, President George H. Simpson Communications
Articles and announcements about Broadcast Television Companies.
The people making moves into industry leadership.


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