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Industry News

TV customers have a high rate of starting and stopping many new OTT services. Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.
comScore has achieved accreditation from the Media Rating Council for its Sophisticated Invalid Traffic detection and filtration system for mobile in app traffic.
Nielsen launched a video performance evaluation solution, which uses both active and passive techniques to understand IP-based video content delivery.
Networks haven’t been getting full credit from Nielsen for all of the people watching live television through streaming services, illustrating the pressures on the measurement company to keep up with the rapid evolution of viewing habits.
The Media Rating Council (MRC) released its first-ever standard for digital audience measurement, introducing the concept of “duration weighting” viewability.
In a culture where reporting is questioned, where can consumers turn and who do they trust for accurate information? Studies show that local broadcast TV news is the most trusted source of information among consumers.
Nexstar Media Group has a definitive agreement to buy LKQD Technologies, an independent video advertising infrastructure company, for approximately $90 million cash.
Live and linear TV is seen as unique in offering mass concurrent audiences and, as the online market fragments, the value of that reach is growing and delivering “immense value.”
BIA/Kelsey's new U.S. Local Advertising Forecast 2018 projects total local ad revenue in the U.S. will reach $151.2B in 2018, with local tv as second largest category at 13.8% of that $151.2B total ($20.8B).
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TVB Features

Week 13 of the NFL saw Seattle-Tacoma delivering a 45.6 household rating with the Seahawks, and New Orleans a 43.9 household rating with the Saints. Our featured market this week is Columbia, SC.
Holiday shopping continues to be the biggest shopping event of the year, with 2017 holiday sales expected to increase 4% over last year.
Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
“As they are aging, millennials are watching more television. People between 35 and 39, the oldest of the millennial population, are watching 71% more network TV than when they were in their early 20s.”—David Poltrack, Chief Research Officer, CBS

A New Look at Media Cross-ownership Rules
Maribeth Papuga, Executive-in-Residence, BIA/Kelsey “The reality is that modest media consolidation would not lead to anticompetitive risks and would not increase market power. Instead, it would allow broadcasters and newspapers to improve economies of scale and their ability to compete.”
—Steve Pociask, President and CEO, American Consumer Institute

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