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Industry News

Data and analytics company 605 and Cross MediaWorks have partnered to create a measurement standard that can help scale the addressable TV marketplace.
What ATSC 1.0 does today and what ATSC 3.0 can do in the future depends on protecting premium content.
The message from a NATPE panel focused on the Next Generation Broadcast standard: "The tower is power."
Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV.
For the first time, NBC will stream the opening ceremonies of the 2018 Winter Olympics live.
Insights into OTT behavior, and how broadcast TV can benefit, was a highlight of the many sessions at NATPE Miami.
Sinclair, Nexstar, Univision and American Tower partner on developing a next-gen TV single frequency network that they will test in Dallas as a first step towards a national launch.
OTT set-top-box device service Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space.
As the dust settles on Facebook news feed change, many publishers are thinking it might be a good thing.

The FCC has sent deadlines of Feb. 20 for comments and Mar. 20 for replies on questions raised while approving ATSC 3.0 roll out, including how flexible it will be with broadcasters who want to get out from under the mandate via waivers.

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TVB Features

TVB Industry Webinar: The Local Media Scene
Free to Media Agency Planners, Buyers, and TVB Members February 15, 2018 | 1-2 pm (ET) Register Now!

New Research Now study featuring the 2018 Bomb Cyclone and its impact on Boston, confirms local TV’s importance during dangerous weather conditions.

The NFC Divisional Playoff game on Fox nationally delivered a 19.3 hh rating, with a 57.3 in New Orleans and a 55.5 in Minneapolis. Our featured market this week is Huntsville-Decatur (Florence), AL.
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

What is the revenue opportunity for local TV in the trend toward OTT/skinny TV bundles?

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“Amazon could try and put up sticks around the US and couldn’t match the infrastructure that broadcasters have built over the last 60-70 yearsAmazon could try and put up sticks around the US and couldn’t match the infrastructure that broadcasters have built over the last 60-70 years.”—Andrew Finlayson, EVP Digital and Social Media Strategies, SmithGeiger
Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

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