While advertisers love morning shows for their content and ample opportunity for integrations, they still want scale, and people simply don't consume digital video the same way they do linear television, making scale hard.
Revolt's Code of Content revealed that 62% of surveyed millennials liked watching TV shows, movies and long-form video on their TV sets, and 60% still saw themselves having a TV in 5 years.
New York and Los Angeles are the biggest U.S. markets selling clothing, but smaller regions like Orlando and Washington, D.C. are now the top markets fueling both growth rate and dollar volume increases for the apparel industry, according to The NPD Group.
The company's 2015 NewFront presentation was its NewFront debut, unveiling a wide-ranging digital company that promises to connect brands with content and distribution, reaching consumers on whichever screen they happen to be using.
“Although marketers plan to put more investment into programmatic, it’s clear transparency is still an issue,” stated Martin Kelly, CEO and co-founder of Infectious Media.