New Orleans edged out Philadelphia, delivering a 20.8 household rating on Fox, with a 60.2 in New Orleans and a 44.8 in Philadelphia. Our featured market this week is Seattle-Tacoma.
The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.
Thought Leadership Q&A
How has access to data via smart TVs and connected devices upped the game for broadcasters and marketers?
Let's Change The Comfortable Digital Marketing Lie In 2019
“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.”
— Fred Ashkam, Director of Analytics IMM
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Get connected to jobs in the local broadcast TV industry.