The company best known for its television ratings is being underrated by Wall Street. But Nielsen is far more defensible than the headlines suggest.
“TV is where all the money is, and where a lot of the creative risk-taking is celebrated these days,” said Reed Martin, author of “The Reel Truth,” a guide to making an independent film.
In this era of highly fragmented audiences and on-demand entertainment, the opportunity for success is less about developing a TV show, and more about building an always-on brand.
The 2016 White House race has the potential to crush previous spending records.