Week 6 of the NFL saw the Patriots defeat the Chiefs by a score of 43 to 40. Kansas City delivered a 49.6 hhld rating with the game. Our featured market this week is Chicago, IL.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Cadent’s Mike Bologna On What’s Next for Addressable Television
“Data and technology are the center of the TV business and the industry is poised for great change.” — Michael Bologna, Cadent
“It is the journalists that are working the field, that have a passion to do something better, to create content that their audience wants to watch. That is where we found the best innovation is coming from.”—Ellen M. Crooke, VP of News, TEGNA Media
Thought Leadership Q&A
How can local TV offset online/digital growth?
Nielsen Total Audience Report – Q1 2018
Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Fall 2018 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
Get connected to jobs in the local broadcast TV industry.