Industry News

It is suggested that parents should watch television with their children as often as possible. This allows the parents to discuss character motivations with their children and, in the process, try to cultivate empathy in them. TV opens up thorny subjects that may be a struggle for parents to discuss with their children.
As shown in BIA ADVantage, local TV is expected to experience $1.7 billion growth in core broadcast revenue and another $0.36 billion in digital revenue by 2022.
According to a study by Innovid, Volvo experienced a 35% sales lift after using a connected TV ad for its S90 model.
Tegna launched Tegna Marketing Solutions “to better serve customers and their evolving needs,” that offers a suite of services that reach consumers across television, email, asocial and over-the-top platforms.
U.S. ad spending is expanding at a higher rate than anticipated -- jumping 5.8% in the second quarter after rising 6.5% in the first quarter -- and is now on pace to reach a new all-time high for full-year 2018, according to a revised forecast released this morning by IPG Mediabrands’ Magna unit.
Start-up virtual pay TV provider fuboTV said it has added eight more local affiliate stations, putting the total number of CBS, Fox, NBC, CW and Telemundo locals under contract at 486.
The report found that in Q2 2018, the majority of premium, digital video ad views (57 per cent) in the US were delivered to the TV screen versus other digital devices, highlighting the increase of OTT and STB VoD advertising and reinforcing the importance of the “new living room” for advertisers.
Vincent Letang of Magna just released a new report projecting over-the-top (OTT) video advertising to hit $2 billion in the U.S this year. While it’s a long way from the $63 billion he projects for U.S. linear TV, it’s a big number and is up 40% year over year.
Anil Goyal, executive vice president for operations at Black Book expects that spike in demand to push up prices in the eastern U.S. by up to one percent. That would amount to $200 for a $20,000 used car.

TVB Features

The Emmy Awards nationally delivered a 6.5 hh rating, with an 11.7 in Richmond-Petersburg and an 11.2 in New York. Our featured market this week is Yakima-Pasco-Richland-Kennewick, WA.

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Worried About Ad Collusion? Blame The FCC

“While stations are cautioned not to share too much information to avoid charges of price fixing, the FCC requires them to post the rates they charge political advertisers, from which smart rival broadcasters can deduce their entire pricing strategy.” — Harry Jessell, TVNewsCheck

What trends are Kantar Media seeing heading into the midterm elections? 

“43% of millennials said they purchased a product they saw while watching TV--either in the program or during an ad, compared to 25% of all adults.”—2018 VAB Study

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