“Local Broadcast television allowed me to both make my advertising point & display the product.”

 

TVB Features

VidLytics
The NCAA Championship and The Masters led broadcasters to attract 96% of the Top 100 A25-54 GRPs last week. Our local market-of-the-week features Los Angeles in week 29!  Enjoy!

Station Innovation
Community

Boston’s WCVB Promo Puts Face on Bombing Anniversary

Nielsen Cross-Platform Report Q4 2013

What You Need to Know—key points highlighting the strength of the local broadcast industry.

SQAD Network vs. Local Analysis

Q2 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.

People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly two-thirds of local political conversations are driven by what citizens view on Local Broadcast TV.

"Quotable"

“…Live (event) TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” –Darcy Bowe, VP-director of video at Starcom USA

Cable & ADS

Feb 2014 total National ADS, Over-The-Air (OTA), and penetrations reached an all-time high, while Wired-Cable hit an all-time low. Local Interconnect Penetration  updated guide.

Broadcast Sports & Specials

All the latest performance tracks. Tony Awards, Lo Nuestro Awards, Macy's Thanksgiving Day Parade just added.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Teens Dropping Social Nets for Social Apps

According to the Project Tomorrow survey, in 2013 just 30% of middle school students and 39% of high school students said they are maintaining a profile on a social networking site.

Major Consortium Touts Hispanic Media

Six big media companies are joining forces to tout the desirability of the U.S. Hispanic market and the effectiveness of multiplatform Hispanic media.

Why Social TV Has the Power to Change the Media World as We Know It

Social TV is beginning to change the essential way media is being consumed and, in turn, the way advertising works.

U.S. Adults Still Prefer Live TV Viewing, Study Finds

Americans are watching virtually as much live TV as they were 10 years ago, but viewing experiences in the last decade have changed to accompany new devices, according to a new study by BroadStream Solutions.

Nielsen and comScore Duel Over Mobile Ad-Tracking

The two measurement companies spar over whose methodology and approach is better. While comScore has been faster to market with a mobile ad-tracker, Nielsen says it is the only provider that can offer metrics comparable to the TV ratings.

TV Upfront: More C7 Time-Shifted Deals, Digital Video Makes Headway

What we do know is that 3% to 5% -- at best -- of all TV/video viewing in the U.S goes to digital platforms. That still mean 95% to 98% reside on traditional TV platforms….expect some more C7 deals -- commercial ratings plus seven days of time-shifted viewing.

The Mobile Future for Local TV Stations and Newspapers is Bright

Dan Hodges discusses the expanding mobile marketplace, audience/revenue issues and how the SoLoMo (social, local, mobile) trend clearly favors local content producers.

Second Screen Activity Takes Center Stage at Film Finance Forum East

When it comes to second-screen activity around television programs, execs think it’s just a matter of time before advertisers warm up to its potential as a marketing platform.
 
 

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