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Industry News

YouTube TV initially offered live ABC, CBS, Fox, and NBC broadcasts in just five markets. The ten new markets for live streams of the four networks’ local stations are Washington, DC, Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Ft. Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte.
Sinclair Broadcast Group and Nexstar Media Group have reached a tentative agreement on principles to coordinate the transition of the over-the-air delivery to ATSC 3.0 in 97 television markets.
While diginets still have some hurdles to face — such as rising program license fees — they have captured the attention of general-market advertisers and they are looking forward to the rollout of the upcoming ATSC 3.0 broadcast standard with its expanded capacity.
NBC News is launching a twice-per-day news show on Snapchat, the company said , part of its push to attract younger viewers who tend to watch TV on mobile devices.
The U.S. pay-TV market didn’t have the best of starts to 2017 according to a new report from Dataxis. In a look at the first quarter of the year, the total number of pay-TV subscribers in the U.S. fell to 100.3 million, a dip of 612,000 (0.61 percent) compared to Q4 2016.
For those broadcasters who want to follow the consumer to OTT, the technology is easily available, but the business models are still evolving. Broadcasters are investigating new approaches to OTT for their content.
The amount of money TV advertisers spend on ads designed for consumers to visit the sponsor's website has jumped since 2014 to a high of $2.87 billion, according to a report from iSpot.TV.
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TVB Features

The 2017 MLB All-Star Game on Fox delivered a 5.5 household rating nationally, with a 16.6 in Kansas City. Our featured market this week is Tulsa, OK.

Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Industry Insights into Local Automated TV Buying and Selling.
“The major issues in digital are that the supply chain still has way too many touch points in it and it lacks transparency.” —Marc Pritchard, Chief Brand Officer, Proctor & Gamble
ANA on Media Transparency: One Year Later – The Full Breakdown
“The rewards for successful advertising should benefit advertisers, their commercial partners and the whole advertising industry. Media transparency is an important step towards that objective.” —Nick Manning, Chief Strategy Officer, Ebiquity

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