TVB Features

TVB's Weekly Television Performance Metrics

20/20 featuring Diane Sawyer’s interview with Bruce Jenner was the top program for the week, delivering a 6.5 rating with Adults 25-54. Our featured market this week is Mobile, AL-Pensacola (Ft. Walton Beach).

Station Innovation:
Local News

During Baltimore’s Painful Week, Local TV Reporters Shine

Feature Commentary

“I don’t want to talk to or hear from anyone who can’t recall what Baltimore was like long before this Monday. I’d rather watch local anchors such as WBAL’s Barry Simms, who reported all day from the block where he was raised.”— Stacia Brown, Writer & Contributor, The Washington Post
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People News
The people making moves into industry leadership.
 
TVB Forward 2015 - Registration Is Open!

'Quotable'

“Since Monday, when the city’s unrest reached a boiling point, Baltimore’s WJZ and WBAL have been the only networks I’ve trusted.” — Stacia Brown, Writer & Contributor, The Washington Post

Q2 2015 Nielsen Local Watch Report

Where You Live And Its Impact On Your Choices— think globally but act locally.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Digital Players Want a Slice of the Morning Show Pie

While advertisers love morning shows for their content and ample opportunity for integrations, they still want scale, and people simply don't consume digital video the same way they do linear television, making scale hard.

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

Revolt's Code of Content revealed that 62% of surveyed millennials liked watching TV shows, movies and long-form video on their TV sets, and 60% still saw themselves having a TV in 5  years.

Sorry, New York And Los Angeles: Smaller Markets Are Now Driving Clothing Sales In The U.S.

New York and Los Angeles are the biggest U.S. markets selling clothing, but smaller regions like Orlando and Washington, D.C. are now the top markets fueling both growth rate and dollar volume increases for the apparel industry, according to The NPD Group.

LIN Digital Enters NewFront with Promise to Reach Consumers No Matter Which Screen

The company's 2015 NewFront presentation was its NewFront debut, unveiling a wide-ranging digital company that promises to connect brands with content and distribution, reaching consumers on whichever screen they happen to be using.

Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk

“Although marketers plan to put more investment into programmatic, it’s clear transparency is still an issue,” stated Martin Kelly, CEO and co-founder of Infectious Media.

NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaign

Coming back to NBCU to partner on an integrated campaign with “The Blacklist” was an obvious choice because of the strength of last year's performance.

Millennials Spend Big For Media Content

TV content still takes biggest share - millennials who don’t live with their parents (about 70% of 18-34 year olds) are expected to spend an average of $316 on traditional pay-TV this year.

Media Stocks May Get Surprise Help From Stronger TV Advertising

Spending on national broadcast TV ads in the so-called scatter market jumped 43% in March compared to the same month a year ago, Nollen said, citing data from the Standard Media Index (SMI), an industry monitor.

NBC Dramas Jump with Sweep Stunt

NBC is having great success with a sweep stunt whose popularity has declined in recent years: The crossover.

Media General's LIN Digital Makes Major Debut at Digital Content NewFronts 2015

During the invite‚Äźonly presentation for top agencies and brands, LIN Digital will introduce its fully owned and operated offerings that leverage both digital and linear channels.

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