Industry News

Edelman released the results of its Trust Barometer study at Cannes, which found consumer trust in social media channels eroding and that consumers placed a good deal of the responsibility on brands.
TV is most effective at driving ROI efficiently. Compared to online, paid search, and radio, TV delivers more lift across a range of verticals.
Traditional media declines have fueled a surge of spending on digital. But are car dealers missing the boat? TVB president Steve Lanzano made a data-powered appeal to the auto industry during NADA’s recent annual conference.
Former NYC Mayor Michael Bloomberg plans to spend $80 million on political campaigns this year.
Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long.
Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart.
TVs are not anywhere near becoming a relic of the past, data suggests.
The intensity of the fight for the U.S. House is playing out on the nation’s TV screens where the number of campaign ads is up more than 50% from the most comparable election.

TVB Features

Mexico delivered a stunning upset as they defeated Germany, the defending FIFA World Cup champions, Sunday morning. Telemundo nationally delivered a 3.0 household rating, with a 14.7 in Miami, 12.0 in Los Angeles and a 8.7 in Houston.
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
“Trust is everything for a brand. A brand without trust is merely a product, so Unilever needs to make sure we are in a trusted and transparent environment.”—Keith Weed, CMO, Unilever

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The Changing Metrics of Local TV Buys

“With next year’s budgets looming, now is the time to ensure you are incorporating the organizational and technical stepping-stones necessary for realizing more of your market’s digital dollars.” —Mary M. Collins, President & CEO, Media Financial Management Assoc
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape.

Get connected to jobs in the local broadcast TV industry.


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