Industry News

To make American roads safer during the holiday season, TVB and the Ad Council have introduced the 15th annual ‘Project Roadblock’ anti-drinking and driving effort, the largest annual TV station-supported initiative of a single public service campaign.
According to Borrell’s survey, the average annual spending of large advertisers buying broadcast TV is $238,472. That’s more than the second and third-place entries on the list, direct mail and newspapers, combined.
CBS Television Stations and CBS Interactive have launched CBSN New York, the first of their 24/7 direct-to-consumer services that stream anchored news coverage and live breaking news events from major markets served by CBS stations owned by the network.
Middle-age Americans spend the most time consuming video, online content and other media, but younger adults are more likely to be digitally-focused, using internet-connected TV devices, apps and the web, a new Nielsen survey finds.
Until recently, targeting to that one individual user wasn't an option. Instead, a marketer would have to run local ads of a suitable demographic, such as people between the ages of 18-49. For 99% or so of viewers, that ad might not communicate a relevant message.
The Ad Council and TVB are launching a new installment of Project Roadblock to remind people not to drink and drive, marking the industry’s largest annual TV station-supported initiative of a single PSA campaign.
In a new #TVisSocial report, the Video Advertising Bureau, which represents many of the big TV networks and distributors, says that TV shows and other televised events dominate the topics that trend on the social messaging service.
Over the long term, local over-the-top services will need to double down on the quality of programming they serve up. Why? Because competition is going to intensify, and it won’t come just from other local stations’ streamed channels or national players, but newspapers and digital as well.
Katz Networks said it plans to relaunch crime and trial based Court TV as a 24-hour channel. The channel already has distribution agreements with station group owners including Tribune, Scripps and Univision that will enable it to reach 50% of the U.S. at launch.

TVB Features

The 2018 Army-Navy matchup on CBS nationally delivered a 5.0 household rating, with an 11.9 in Norfolk, VA, and an 11.7 in Nashville, TN. Our featured market this week is Atlanta, GA.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

“Trump news may dominate national cable TV shows because of the viewership it generates, but that effect doesn’t translate locally. As a result, local broadcast news organizations are best able to transcend the DC reality show and focus on the issues affecting the people who live in their own community.”—Frank Mungeam, Knight Professor of Practice in TV News Innovation, Knight-Cronkite News Lab

Will open standards and transparency in the industry actually help drive business?

D2C Marketers Will Accelerate Visibility Into TV's Kicker Effect

“TV ad companies won’t get all of the D2C dollars that they want, unless they can isolate out the TV to Facebook and Google kicker effect and prove their own contribution.” — Dave Morgan, CEO, founder, Simulmedia

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

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