After big gains in the full-service and fast-food segments last year, analysts at Prevedere have put increases back on the menu, “Our forecast is for 5.7% growth in 2019."
March Madness is here! The NCAA Selection Show nationally delivered a 3.7 household rating, with a 16.4 in Louisville. Our featured market this week is Portland, OR.
Nielsen Total Audience Report Q3 2018
Nielsen’s Q3 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.
Thought Leadership Q&A
How can I use DAI in my linear OTT service if there are no ad markers in the incoming stream?
Let's Change The Comfortable Digital Marketing Lie In 2019
“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.”
— Fred Ashkam, Director of Analytics IMM
Get connected to jobs in the local broadcast TV industry.