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Industry News

The number of hours people stream video content continues to rise at an astronomical pace, according to the All Screen Streaming TV Census Report, issued by the video intelligence platform Conviva.
ABC’s reboot of Roseanne is the first show Nielsen has publicly analyzed through its recently adopted Total Content Ratings and Digital Content Ratings tools.
More politicians are using social media to appeal to a larger audience and turn digital viewers into TV viewers.
Viewing hours of OTT, internet-delivered video grew by 114% in the first quarter of 2018 from a year ago, according to a new report from Conviva.
Steve Burke, CEO of NBCUniversal says he’s expecting a robust upfront because of signs he sees that advertisers might be deciding to shift dollars from digital to TV as the upfront market approaches.
New research from Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.
The CMO Council released a report that investigates how some of the nation’s top marketers and advertising decision-makers are calling for more transparency.
Two new reports from International TV Group reaffirm that the demise of TV is very much overstated, with global ad spend exceeding $212 billion in 2017, increasing by $1 billion vs. 2016.
TV advertising tech platform Simulmedia says there are more cost-efficient ways for advertisers to target consumers—by going outside of expensive prime-time TV programming.
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TVB Features

Pittsburgh delivered a 22.8 hh rating with the Flyers/Penguins matchup on Sunday, April 22nd. Our featured market this week is Baton Rouge, LA.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
“We are told local TV news programming will have a big future — on traditional linear TV or perhaps more on digital media platforms — because of the value of live TV. Immediacy can be everything to news TV consumers, specifically trust in an age of ‘fake news.”—Wayne Friedman, Editor, MediaPost

How do I capitalize on the record-breaking political ad spend?

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The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.

It's Time For Ad Buyers To Boycott Facebook

“In the midst of the enormous Facebook scandal, your customers are angrier than ever, especially at Facebook ... So what’s the answer? It’s simple: Boycott Facebook! Not just personally, but as a CMO, as a media planner and buyer.” —Matt Smith, Founder-CEO SmithGifford
 

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