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Industry News

For some advertisers, measurement challenges prevent them from investing more in OTT.
Television news enjoys what Jim Brady calls an “emotional relationship” with its viewers based on history in the market and familiarity with the anchors and the rest of the on-air team.
The new Fox company, Fox Corp. can expect improved profitability from sports advertising and affiliate fees, according to MoffettNathanson Research.
Owners of local stations are still celebrating the boost from a midterm election cycle in which campaigns spent an estimated $3.1 billion on broadcast TV ads, $1 billion more than in 2014, according to Kantar CMAG.
CBS, which carried the game this year, will now do the 2021 Super Bowl from Tampa, Fla., while NBC, meanwhile, gets the 2022 Super Bowl from Los Angeles.
Travel platform Orbitz is making its first foray into traditional TV in nearly a decade, beginning with local market efforts in four key markets including its home base, Chicago.
In a global survey of consumers of OTT and live services, conducted on behalf of Nevion, almost 70% of respondents said they still watched the majority of programs on a TV, while only 20% regularly view content on their laptop.
Tribune Media said its shareholders overwhelmingly approved its acquisition by Nexstar Media Group, a $6.4 billion transaction that will create the largest TV station group in the country.

TV station group Tegna Inc. is launching Vault Studios, its first, in-house digital content studio that will draw from the company’s TV stations’ investigative reporting to create new content offerings.

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TVB Features

In Feb’19, Adults 25-54 ratings for primetime dramas increased, on average, 32% for those using L+1 versus Live+SD. Manifest increased 56%, The Good Doctor +54%, and Blacklist +53%. Our featured market this week is St. Louis, MO.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.

“With the digital landscape being very crowded and consumers being bombarded with questionable ad messages online, advertising on TV provides reassurance that a brand is legitimate”— Lux Narayan, CEO & Co-Founder, Unmetric

How can I use DAI in my linear OTT service if there are no ad markers in the incoming stream?

The number of OTA homes is growing, with more pronounced growth in recent years.

Let's Change The Comfortable Digital Marketing Lie In 2019

“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.” — Fred Ashkam, Director of Analytics IMM

Get connected to jobs in the local broadcast TV industry.

 

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