Industry News

In a country with a very large population like the U.S., where TVs are present in nearly every household, the capacity to consume TV content is just about limitless.
Parents of children in grades K-12 will spend a record average of $696.70 on backpacks, notebooks and more this back-to-school season, up from $684.79 last year, according to the NRF.
Echoing the very similar findings of Videa’s 2017 study which demonstrated that local TV is most trusted among viewers, TVB’s study also found that local broadcast TV news trumps social, with 83% of consumers saying they trust local news.
In the latest U.S. Consumer Expenditure Survey, HH50+ were responsible for 52% of all 2017 consumer expenditures.
A survey of Americans by digital media consultancy Vorhaus Advisors and the law firm Manatt, Phelps & Phillips found that one out of four people who said they watch livestreaming video say they’re tuning into local TV newscasts.
Univision has released more state voter data to put an exclamation point on the importance of the Hispanic vote, and reaching that vote through Spanish-language media.
Arizona State University is awarding its 2019 Walter Cronkite Award for Excellence in Journalism to Lester Holt, news anchor for NBC.
A dismal first quarter had auto spot spending down nearly 10% compared to the prior year but if 2019 results come in at 16.9 million as predicted, that’s up over 60% in 10 years.
A federal judge blocked a major White House initiative on prescription drug costs, saying the Trump administration lacked the legal authority to require drugmakers to disclose their prices in TV ads.
BIA Advisory Services forecasts the total local media marketplace in 2019 will be slightly stronger than expected earlier in the year, with ad revenue reaching approximately $148.8 billion.

TVB Features

The U.S. women’s soccer team captured their second straight FIFA World Cup title, and the highest-rated metered market on Fox for overall households was Austin, delivering a 16.7 live+same day HH rating. Our featured market this week is West Palm Beach-Ft. Pierce, FL.

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.

What Marketers Can Learn from Political Campaigns

“Both political campaigns and brand managers know that for immediate reach, nothing beats TV. It would take billions of videos on social media— running for a month — to reach what broadcast TV can deliver in a few days.” —Steve Lanzano, President & CEO, TVB

“When it comes to connecting to consumers today, there’s not one medium that can do it all, but TV continues to be a powerful advertising option to gain awareness.”—Footwear News Report

Which ad platform is growing the most and does it impact local TV station revenue?

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Get connected to jobs in the local broadcast TV industry.


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