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Industry News

Most money raised in politics is spent on advertising, and even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.
Nielsen has announced that it will collaborate with clypd, a leading audience-based sales platform for television networks.
In light of this failure for Facebook's ad-targeting tools, Sheryl Sandberg, Facebook’s chief operating officer says the company will add “more human review and oversight” to its automated systems to prevent further misuse.
In their latest study, SintecMedia found that 59% of all TV media companies use homegrown technology to sell inventory, a fact that’ll make it difficult for companies to adapt to Advanced TV.
Gracenote teams with two TV ad providers to bring interactivity to linear TV ads. Through the partnership, marketers can customize ads to present special offers, social media elements, discount codes, and promos.
Due to a rise of interests in home improvement, categories like remodeling services and furniture have become hot topics for TV advertising reps to target.
There were some great triumphs and some shocking misfires for this year's Primetime Emmy Awards.
Lawmakers are discussing legislation that'd require social-media companies to create a public disclosure portal of political ads shown on their platforms, similar to the requirements of television stations.
Television station ad revenue is expected to grow at a 3% compound annual rate over the next five years.
YouTube TV, Google’s new OTT TV service, confirmed that service has been launched in an additional eight markets.
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