TVB Features

TVB's Weekly Television Performance Metrics

The 2015 MLB All-Star Game nationally delivered a 4.7 rating with Men 25-54, with a 13.6 rating in St. Louis. Our featured market this week is Toledo, OH.

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.

Station Innovation:
Local News

Tornado Coverage Earns WCVB National Murrow Award

Cable & ADS May 2015

National Wired Cable penetration continues to decrease, dropping down to 56.5% in May 2015. Local Interconnect Penetration Guide available for download.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
 
TVB Forward 2015 - Registration Is Open!

Fall 2015 Primetime Grid

TVB has all the latest program announcements for the Fall 2015-16 season.

'Quotable'

“Almost all of the companies that increased their TV spending from 2011 to 2014 also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies.” – VAB Study: A Question of Impact

Feature Commentary

“Television shows can be sold again and again, with streaming now a third leg to broadcast and cable, offering a vast new market for licensing and syndication. Television is colonizing the Internet.”—Michael Wolff, media columnist
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

CBS Will Live-Stream Super Bowl Ads in Big Move for Media Industry

In 2016 CBS intends to shake things up by live-streaming — in as close to real-time as possible — every single national ad that supports its telecast of Super Bowl 50.

AOL Says There Are More Ads On TV Than Ever

There are more ads on TV than ever making it even tougher for marketers trying to break through in an already cluttered ad landscape, according to a new report by Verizon Communications ' AOL unit.

Rentrak Signs Deal with TV Rep Firm Katz Television Group

Katz will use Rentrak ratings and Advanced Demographic information to gain a deeper understanding of how local TV audiences view television across the entire year, in every local market.

With Online Ads, “Viewable” Means Different Things to Different People

To most people across the industry the concept of buying and selling “viewable” ads instead of “served” ones makes complete sense. The problem is, nobody can seem to agree what “viewable” actually means.

Search, Meerkat To Bring Live Streaming TV Indexed In Near Real-Time

Creative and marketing experts say live-streaming technology and real-time search engine optimization will change the way the industry views the connection between television and search.

Matrix Expands Mobile Ad Sales Capabilities

To help TV ad sales operations do more in the field, the CRM and ad sales software provider Matrix Solutions has announced a new release of their software that significantly expands its capabilities on mobile devices.

Fast Food Chains Hope Updating Packaging Revives Sales

Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KFC recently refreshed theirs—and Burger King tapped Turner Duckworth's London office for a revamp.

Boosting Hispanic Advertising Leads To Sales Spurt For CPG, Retail Brands

Consumer Packaged Goods and Retail marketers are seeing a direct correlation between revenue growth and Hispanic media investment, according to a new report from AHAA: The Voice of Hispanic Marketing.

Mitsubishi Shuts Production - But Not Sales - In U.S.

Mitsubishi Motors is ending production of its Outlander Sport crossover SUV in the U.S. and will close its only plant here, in Normal, Ill., if it does not find a buyer.

LG to launch flat OLED TV

LG Electronics is set to double its organic light-emitting diode (OLED) television line-up, a move meant to allow customers to have more choices to spread OLED TVs.

More Industry News >>
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