Tiger Woods and local ratings both delivered a win during the Masters. Greenville-SAA saw a 13.8 HH rating and Minneapolis a 13.2, while the national rating was at a 6.9. Our featured market this week is Baltimore, MD.
OnAir: Trump vs. $200 Million in Paid Media
“Then-candidate Trump conducted 137 rallies in 62 DMAs. On average, Trump received seven minutes per day of local news coverage across the three-day rally period.”
— Kyle Roberts, President and Founder, Advertising Analytics
Nielsen Total Audience Report Q3 2018
Nielsen’s Q3 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Thought Leadership Q&A
How will the TIP Initiative help small broadcasters?
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
Get connected to jobs in the local broadcast TV industry.