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Industry News

NewscastStudio recently had a chance to speak with the president and CEO of Gray TV in an interview about where the broadcast business is headed.

Facing pressure from its most conservative users, Twitter is responding to claims of politically biased censorship.
ABC has sold out of TV commercial avails for all its “Academy Awards” telecast, the fastest ever in its history.
A study measuring broadcast vs. digital found that the sales impact of broadcast TV video-on-demand outperformed YouTube and Facebook.
The company, Scroll, is persuading news outlets that they can make more money charging some consumers for an ad-free experience than they can make showing them ads.
Adults use ad blockers because of ineffective ad targeting, rather than an objection to advertising, according to Kantar Media.
CBS unveiled a new company-wide initiative aimed at promoting female empowerment and helping to develop the next generation of leaders.
Fiat Chrysler Automobiles CMO Olivier Francois has been named MediaPost’s Automotive Marketer of the Year for 2017.
YouTube removed a video from its platform that promoted a conspiracy theory about the school shooting in Parkland, Florida.
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TVB Features

Tuesday’s prime Olympic coverage nationally delivered an 11.8 hh rating, with a 21.2 in Denver and a 21.0 in Salt Lake City. Our featured market this week is Syracuse, NY.

New Research Now study featuring the 2018 Bomb Cyclone and its impact on Boston, confirms local TV’s importance during dangerous weather conditions.

Which small businesses are big spenders on TV? What else do they spend their ad dollars on?

—SPONSORED CONTENT—

“We cannot continue to prop up a digital supply chain - one that delivers over a quarter of our advertising to our consumers - which at times is little better than a swamp in terms of its transparency.”—Keith Weed, CMO, Unilever
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

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