Industry News

Most money raised in politics is spent on advertising, and even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.
Nielsen has announced that it will collaborate with clypd, a leading audience-based sales platform for television networks.
In light of this failure for Facebook's ad-targeting tools, Sheryl Sandberg, Facebook’s chief operating officer says the company will add “more human review and oversight” to its automated systems to prevent further misuse.
In their latest study, SintecMedia found that 59% of all TV media companies use homegrown technology to sell inventory, a fact that’ll make it difficult for companies to adapt to Advanced TV.
Gracenote teams with two TV ad providers to bring interactivity to linear TV ads. Through the partnership, marketers can customize ads to present special offers, social media elements, discount codes, and promos.
Due to a rise of interests in home improvement, categories like remodeling services and furniture have become hot topics for TV advertising reps to target.
There were some great triumphs and some shocking misfires for this year's Primetime Emmy Awards.
Lawmakers are discussing legislation that'd require social-media companies to create a public disclosure portal of political ads shown on their platforms, similar to the requirements of television stations.
Television station ad revenue is expected to grow at a 3% compound annual rate over the next five years.
YouTube TV, Google’s new OTT TV service, confirmed that service has been launched in an additional eight markets.

TVB Features

Hurricane Irma New Research Now study in Florida, confirms local TV’s importance during dangerous weather situations.

Hurricane Harvey – Research Now study reveals southern Texas communities impacted by Harvey chose local broadcast TV news coverage over all media.

TVB: Local TV The ‘Overwhelming’ Irma News Choice
“In Irma, [radio stations] were lifelines … but only to retransmit the outstanding coverage from TV news crews with the budget — and people — to do the job right.” —Adam R Jacobson, journalist, Radio + Television Business Report
The 69th Annual Primetime Emmy Awards delivered a 7.0 hhld rating on CBS, with a 12.3 in West Palm Beach and a 12.2 in New York. Our featured market this week is Roanoke-Lynchburg, VA.
“When you eat an apple or a piece of cake, you know how many calories is in each. In the same way, we need one clear ratings view and measurement system across the global digital industry that allows us to better examine how we’re spending our total media investment.”—Keith Weed, CMO, Unilever
Advanced Local TV strategies, measurement & monetizing opportunities, reports, briefings, services, and more. 
Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

Featured Jobs: 
Sales Management | Digital | Research | Intern


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness