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Industry News

It was wall-to-wall Manchester concert terror and White House intrigue early this week as cable news was fixated on tragedy overseas and political disarray back home. But a larger daily reality is that most of the nation's viewers were tuned elsewhere. Local trumped national, as it does every morning when it comes to viewers.
Eight out of 10 homes have a smartphone, but TV continues to be the top technology device in the U.S., according to research from the Consumer Technology Association.
Ad-tech company VideoAmp and media agency system Mediaocean have announced a new deal for integration of linear TV media planning for the upfront and scatter markets
Addressable TV is poised to make a big leap in adoption and spending. When advertisers know it, they use it. When they use it, they love it. And then they want more.
The race for the congressional seat in Montana is closer than ever, with millions spent by both candidates to campaign.
Advertising spending should increase by 10% or more this year, but a study released by the ANA and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017.
New advertising-supported OTT TV digital platforms are growing a big piece of the traditional TV market -- with media executive expecting to spend much more.
ComScore recently announced an advanced version of its cross-platform measurement capability, which could spell the end of age and gender proxy measurement — eventually.
Social media juggernaut Snapchat announced new original content that will be available for viewing on its Discover platform this fall. One of the upcoming entries will be the platform’s first daily news show, which will be produced by NBC News
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TVB Features

Nationally, The Preakness delivered a 4.6 household rating, with a 14.6 in Baltimore and a 13.2 in Louisville. Our featured market this week is Memphis, TN.
EMMA

Nielsen’s Q4 2016 Total Audience Report confirms Americans’ significant & consistent preference for television over all other media.

Industry Insights into Local Automated TV Buying and Selling.
“The Accenture study found that, at the top of the purchase funnel, premium content delivers four times as much brand awareness for every dollar spent as paid social media, and more than eleven times as much as short-form digital video.”—Linda Yaccarino Chairman, Advertising Sales and Client Partnerships, NBCU


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