“Local Broadcast television allowed me to both make my advertising point & display the product.”

 

TVB Features

VidLytics
The Big Bang Theory and the series-finale of How I Met Your Mother led broadcasters to attract 91% of the Top 100 A25-54 GRPs in week 28.

Station Innovation
Community

Boston’s WCVB Promo Puts Face on Bombing Anniversary

Nielsen Cross-Platform Report Q4 2013

What You Need to Know—key points highlighting the strength of the local broadcast industry.

SQAD Network vs. Local Analysis

Q2 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.

People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly two-thirds of local political conversations are driven by what citizens view on Local Broadcast TV.

"Quotable"

“Advertisers are clearly climbing the learning curve with programmatic buying. There is the need for increased education among marketers and ANA and other industry players must play roles here.” —Bill Duggan, Group EVP ANA

Cable & ADS

Feb 2014 total National ADS, Over-The-Air (OTA), and penetrations reached an all-time high, while Wired-Cable hit an all-time low. Local Interconnect Penetration  updated guide.

Broadcast Sports & Specials

All the latest performance tracks. Tony Awards, Lo Nuestro Awards, Macy's Thanksgiving Day Parade just added.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Why Social TV Has the Power to Change the Media World as We Know It

Social TV is beginning to change the essential way media is being consumed and, in turn, the way advertising works.

U.S. Adults Still Prefer Live TV Viewing, Study Finds

Americans are watching virtually as much live TV as they were 10 years ago, but viewing experiences in the last decade have changed to accompany new devices, according to a new study by BroadStream Solutions.

Broadcast Television's Screens Are Alive

With the help of Twitter and other social media, live TV is experiencing a renaissance — in both local broadcasting and at the networks.

Traditional or Digital Ads? Millennials Show Mixed Feelings

Millennials are more influenced by digital ads, but pay more attention to traditional ones.

The Mobile Future for Local TV Stations and Newspapers is Bright

Dan Hodges discusses the expanding mobile marketplace, audience/revenue issues and how the SoLoMo (social, local, mobile) trend clearly favors local content producers.

Second Screen Activity Takes Center Stage at Film Finance Forum East

When it comes to second-screen activity around television programs, execs think it’s just a matter of time before advertisers warm up to its potential as a marketing platform.

Strahan's 'GMA' Job Confirmed With His Visit

The former football star and current co-host with Kelly Ripa of Live With Kelly and Michael got a red-carpet welcome from the Good Morning America team.

Execs Expect Strong NFL Slate For CBS

This year’s release has created even more anticipation among the league’s TV partners, thanks to the presence of CBS’s first Thursday night package.
 
 

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