Text/HTML

Industry News

Nielsen’s Gracenote unit is launching new product designs to measure the performance of mobile video apps. Gracenote’s Mobile Video Analytics provides mobile operators, MVPDs, video streaming services and hardware makers insights into user behavior.
Local broadcast television stands on the precipice of a new generation. Tech and cultural advances on fronts other than ATSC 3.0 are converging to create what is likely to become a make-or-break period in television history.
Facebook has been hit with a lawsuit accusing it of bilking advertisers by inflating the number of people its ads could reach.
Altice USA’s A4, an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience.
Data from comScore finds that while the average household that streams OTT video spends 54 hours per month streaming, vMVPD subscribers streamed an average of 128 hours of OTT content.
Although on-demand usage is increasing, linear television remains popular due to the immediacy of traditional live programming.
Television advertising steers consumers to automakers' websites, according to a new study from the Video Advertising Bureau.
According to Nielsen live-plus-same-day data, CBS's final-round coverage of the tournament averaged 8.47M viewers and a 5.4 household rating, making it the most-watched, highest-rated PGA Championship broadcast since 2009.
What is "media"? We have extended our working definition of media, which was formed in an entirely different world, as a guide to what it might be in the future. It's not working. We should be thinking about what media is now and what it might become.
RSS

TVB Features

The PGA Championship delivered a 5.4 hh rating nationally, with an 11.5 in St. Louis. Our featured market this week is Tyler-Longview (Lufkin and Nacogdoches), TX.

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Local TV Needs Open Standards For Automated Buying And Selling

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

What are some examples of improved efficiencies and business processes due to automation and other tech changes? 

“Although habits are constantly changing, linear video is not dead, overall video consumption is actually growing exponentially each year.”—Nicole Parros, group director, OMD

Get connected to jobs in the local broadcast TV industry.

 

DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness