Mark Zuckerberg’s social-networking giant admitted that for the past two years it has overestimated the amount of time users spent watching video ads by as much as 60 to 80 percent.
In July’16, the percentage of households with wired cable dropped to 54.4%, as the percentage of broadcast only households rose to 12.0%. The percentage for homes with ADS (alternate delivery systems) also rose to 30.3%. See also July 2016 Local Interconnect Penetration.
People Making Moves Within Broadcast TV