“With Broadcast TV, it's simple – you reach more people. Your advertising dollars go further.”

 

 

TVB Features

Political Year Advertising


TVB offers a guide to advertisers, including a timeline for getting the most out of advertising in a political year.

29th Annual SNL Kagan TV & Radio Finance Summit

Keynote Presentation:

Steve Lanzano

June 5, 2012

The Union League Club

New York, NY

Registration

Spot TV in the Sweet Spot for Q2 2012

Check the latest SQAD vs. Network analysis.

Industry Trends

2012 ANA TV & Everything Video Forum

Jack Myers Media Business Report

Upfront 2012 News Stories

View all the breaking Broadcast TV Upfronts news.

Broadcast Season: Week 33

Market of the Week: Buffalo

The Big Bang Theory was the top show with a 14.6 HH Rating, while The Kentucky Derby came in #4 with a 13.4 HH Rating.

TV Cost & CPM Trends

2012 Network Television Cost and CPM Trends are available.

Ad Spending: Full Year 2011 vs. 2010

Total television ad expenditures increased 2.4% year-year for a total of $68.1 billion.

TVB & NAB

AE Sales Seminar Series

Selling to the Healthcare Category – July 31, 2012

Moderator: Brad Seitter, TVB

Industry News

TV Viewers Carry the Conversation to Social Networks

Almost one in five viewers starts watching a show after reading about it online.

Consumers Favor Watching Video Fare On TV

Despite the increasing number of options available to consumers, they’re still watching the majority of their video programming on television sets.

General Motors Says Facebook Ads Ineffective, Pulls Campaign From Site Ahead Of IPO

General Motors has decided to pull its advertising campaigns from Facebook, saying their paid ads had little effect on customers, the Wall Street Journal reports, citing “people familiar with the matter.”

Amid Media Upheavals, Television Holds Sway

“The durability of television, despite its flaws, stems from something most observers forget, that advertising on television satisfies most large marketers’ goals better than alternatives, and its advantages hold as more consumers watch more TV more often than any other medium.” – Brian Wieser, Pivotal Research Group.

TV Household Numbers: An Evolving Issue In Need of Modern Measurement Solutions

Make no mistake: TV remains the dominant video entertainment and news platform in the U.S., and the average amount of time spent watching TV remains at or near all-time highs.

Digital Challenges, But Traditional Still Tops With Agencies

The report shows that TV is the top choice, according to 54% of agency respondents. Spot TV showed gains with 26% saying they are more focused on it than a year ago.

Local News Stories That Made a Difference

TVNewsCheck features examples of exceptional TV station reporting from across the country.

Report: Broadcast Tops Cable, Viewers Embrace Key Nets

A new marketing survey shows the broadcast networks getting top scores over all cable networks.


 

Shattering Scatter

 

There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More>>



 

Blogging About Those Local Media Marketing Solutions... More >>


 


Attention Advertisers and Agencies

TVB provides resources to assist you in leveraging the strengths of local media in your advertising campaigns. Visit the Planning & Buying section or submit an online needs request form now.

 
 

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