National ADS (Alternative Delivery System) penetration is at an all-time high in television households and in homes that pay for cable, satellite or telco delivery; wired-cable penetration remains at its lowest in 21 years.
NBA-fever has a grip on San Antonio, a metered but non-LPM market (HH data only), and our Market of the Week. Game 1 of the NBA Finals delivered a 35.3 HH Rtg, and Game 2 a 36.3 HH Rtg. Local news and sports took 6 of the top 10 spots.
Gannett, the largest newspaper chain in the United States, agreed to pay $1.5 billion in cash for television company Belo, with an aim to making broadcast a bigger part of the business than newspapers.
While station group mergers often mean newsroom consolidations, Dave Lougee, president of Gannett Broadcasting, said that overlapping Gannett and Belo stations will continue to operate as separate and competing entities, even after the merger becomes final.
Magna Global’s latest advertising forecast says the global advertising market will continue to grow modestly at low single-digit increases through the end of the year—but will spike up to a 6% growth rate next year.
eMarketer has put its own spin on the data recently released by the Council for Research Excellence (CRE) on consumer viewing of TV content on smartphones and tablets. Such viewing is still a very small portion of TV viewing, eMarketer noted, accounting for only 2% of total TV viewership.
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