Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.
Peggy Conlon, president and CEO of the Ad Council, touted the annual dinner as a way to “honor those who support the Ad Council and our more than 40 critical social issues.”
Dick's Sporting Goods revenue has grown from just over $2.1 billion in 2004 to a projected $6.8 billion in the year ending January 2015, representing a 14.7% compound annual growth rate.
Automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event.