Advertiser interest in latenight television is more intense than it has been in years, media buyers say – so much so that sponsors are willing to pay bigger price increases to advertise on latenight TV shows than they are in primetime.
Cross platform continues to be a major initiative of an industry that has historically focused predominantly on television.
TV will likely continue to be the dominant advertising medium for the 2016 presidential contest because of its reach. TV connects with 87% of Americans of voting age, Nielsen has found in a report.
Toyota is launching a big campaign for Camry its top-selling car in the country, and the Corolla. There are no fewer than three broadcast flights and two waves of billboards, plus print, digital, mobile and social executions.
It is the goal of local TV news marketers to engage our viewing audience and to motivate them to watch your stations’ news.
More Industry News >>
(Best viewed in IE & Firefox)