TVB Features


Top program of the week, The 2014 MLB All Star Game on FOX, has continued to see steady growth with overall viewers. Pittsburgh is our featured market along with the new summer program Extant.

Cable & ADS

July 2014 National ADS and Over-The-Air (OTA) penetrations are climbing, while Wired-Cable continues to drop.

TVB Guide to 2014 Political Races & DMAs

The Senate race for Iowa is now a “Toss Up,” while over in Colorado, the Gubernatorial race moves into the “Leaning Democrat” column.

Social Media

Social media networks play a critical role in both our business and personal lives. Learn more about the  phenomenal growth and huge impact on commerce and media.

Nielsen Cross-Platform Report Q1 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

Station Innovation:
Local News

KARE’s Eckert Wants Local News With Impact

'Quotable'

“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings.” — CBS Research guru David Poltrack (as reported in Deadline Hollywood

SQAD Network vs. Local Analysis

Q3 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships

ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights.

GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom

A year after creating the first Chief Data Officer role, GroupM is upping the data ante, elevating it to a holding company role, and moving long-time MediaCom chief Harvey Goldhersz to lead it.

TV Plays Big Role In Toy & Game Purchases

40% of parents reported that their kids’ desire for new toy and play products was influenced by something they saw on a TV show.

2Q Spot Recap: Total +8.8%, Core +0.8%

Political spending soared 640% from the previous year's quarter. Auto advertising also was a strong contributor. “We've seen steady year-over-year growth in automotive spending each quarter for the past few years.”-Matrix Solutions President D.J. Cavanaugh

Forget CPM - It's Time For Time To Be The New Metric

Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.

Ad Council's PSA Dinner Honors Fed Ex's Smith, Colbert Hosts

Peggy Conlon, president and CEO of the Ad Council, touted the annual dinner as a way to “honor those who support the Ad Council and our more than 40 critical social issues.”

Growth Game's Not Over for This Sporting Goods Retailer

Dick's Sporting Goods revenue has grown from just over $2.1 billion in 2004 to a projected $6.8 billion in the year ending January 2015, representing a 14.7% compound annual growth rate.

World Cup Advertisers Kia, Volkswagen Had Greatest Influence On Car Shoppers, According To Kelley Blue Book

Automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event.
 
 

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