“With Broadcast TV, it's simple – you reach more people. Your advertising dollars go further.”

 

 

TVB Features

Spot: Scatter's Credible Alternative

Steve Lanzano, TVB President & CEO, discusses the CPM, inventory & targetability advantages that Spot TV offers advertisers. View his vlog & read the White Paper.

Political Year Advertising

TVB offers a guide to advertisers, including a timeline for getting the most out of advertising in a political year.

29th Annual SNL Kagan TV & Radio Finance Summit

Keynote Presentation:

Steve Lanzano

June 5, 2012

The Union League Club

New York, NY

Registration

Spot TV in the Sweet Spot for Q2 2012

Check the latest SQAD vs. Network analysis.

Upfront 2012 News Stories

View all the breaking Broadcast TV Upfronts news.

Broadcast Season: Week 34

Market of the Week: Oklahoma City. NCIS was the top show with a 13.7 HH Rating, while local news came in #5 (12.5 HH Rating) and #6 (11.9 HH Rating).

 

TV Cost & CPM Trends

2012 Network Television Cost and CPM Trends are available.

Ad Spending: Full Year 2011 vs. 2010

Total television ad expenditures increased 2.4% year-year for a total of $68.1 billion.

TVB & NAB

AE Sales Seminar Series

Selling to the Healthcare Category – July 31, 2012

Moderator: Brad Seitter, TVB

Industry News

TVB Promotes Spot TV As Better Buy

Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations’ advertising trade group, is making a case that spot TV can be cheaper than network TV.

Op-Ed: Sitting This One Out – Reminiscing About My Time with the Upfronts

There was a time, not so long ago, that the networks held back some surprises for some buzz to be made from the actual Upfront presentations.

Amid Media Upheavals, Television Holds Sway

Brian Wieser, Pivotal Research Group, tells The NY Times, “The durability of television, despite its flaws, stems from something most observers forget, that advertising on television satisfies most large marketers’ goals better than alternatives, and its advantages hold as more consumers watch more TV more often than any other medium.”

TV Viewers Carry the Conversation to Social Networks

Almost one in five viewers starts watching a show after reading about it online.

Net Worth: Can Facebook Sell Cars?

GM's paid-ad pullback highlights a key question for auto marketers.

Viewers Discovering
Social TV

"Users want to 'consume content' (of Social TV) but most occurs during live broadcast."

TV Household Numbers: An Evolving Issue In Need of Modern Measurement Solutions

Make no mistake: TV remains the dominant video entertainment and news platform in the U.S., and the average amount of time spent watching TV remains at or near all-time highs.

Digital Challenges, But Traditional Still Tops With Agencies

The report shows that TV is the top choice, according to 54% of agency respondents. Spot TV showed gains with 26% saying they are more focused on it than a year ago.


 

Shattering Scatter

 

There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More>>



 

Blogging About Those Local Media Marketing Solutions... More >>


 


Attention Advertisers and Agencies

TVB provides resources to assist you in leveraging the strengths of local media in your advertising campaigns. Visit the Planning & Buying section or submit an online needs request form now.

 
 

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