The St. Louis Blues won their first Stanley Cup, and Game 7 of the Stanley Cup delivered a 41.8 hh rating in St. Louis. Our featured market this week is Columbus, OH.
Nielsen Total Audience Report Q4 2018
Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Fall 2019 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.
Thought Leadership Q&A
Can local broadcasters and ad buyers learn to trust the accuracy of automated ratings forecasts?
Do Local TV Stations Operate In A Competitive Silo?
“Local TV stations compete among themselves. However, these days, all local media compete. BIA identifies 16 categories of media that compete for the local advertiser’s share of wallet.”
Managing Director, BIA Advisory Services
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
Get connected to jobs in the local broadcast TV industry.