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Industry News

Innovid, a tech platform that says it services one-third of all video ads, says it saw a 30% increase in the number of advertisers running on connected TV’s in 2017 compared to the previous year.
TV stations in the hurricane’s path layout preparation plans.
The Broadcasters Foundation Emergency Grant Relief Program provides an expedited application process that is streamlined to deliver emergency funds as quickly as possible to qualifying individuals who work (or have worked) in broadcasting.
eMarketer predicts strong holiday sales online, up 16.2 percent from last year. “Heading into 2019 will be a different story, though, as tariffs on products and raw materials for the top-selling U.S. e-commerce categories will take effect,” eMarketer’s analysts warn.
Nielsen said its board of directors have expanded its strategic review beyond to disposition of the company’s buy segment and could lead to a sale of the company.
Nielsen has updated its Social Content Ratings to enable TV networks to measure the impact of owned content posted on social networks.
According to Ogilvy’s 2018 Global Media Influence survey, of the North American respondents, 42% said local media is more important than ever, with an equal amount saying the model needs to change.
Soon, advertisers and media agencies will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency across the full campaign.
The power of local television will be on full display during the next several days as forecasters predict Hurricane Florence strikes the region with its worst storm in a quarter century. Stations have wasted no time getting ready both on-air and behind the scenes.
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TVB Features

NBC Sunday Night Football kicked off the season delivering a 12.5 hhld rating, with a 49.6 in Milwaukee and a 35.3 in Chicago. Our featured market this week is Fargo, ND.

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Worried About Ad Collusion? Blame The FCC

“While stations are cautioned not to share too much information to avoid charges of price fixing, the FCC requires them to post the rates they charge political advertisers, from which smart rival broadcasters can deduce their entire pricing strategy.” — Harry Jessell, TVNewsCheck

What key performance indicators (KPIs) should I pay attention to for campaign metrics? 

“Broadcast’s reach remains massive, and a robust fall premiere not only gives a show a good shot to make it on the network, but a chance to land large in the streaming aftermarket.”—Michael Malone, writer, Broadcasting & Cable

Get connected to jobs in the local broadcast TV industry.

 

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