TVB Features

TVB's Weekly Television Performance Metrics

When it comes to sports, local TV is critical, as seen with the NHL and NBA playoffs. Our featured market this week is Youngstown, OH.

Mother's Day 2016

TVB's Mother's Day Analysis
TVB's analysis of Mother’s Day gift shopping and TV viewing.

Nielsen Comparable Metrics Report Q4, 2015

Nielsen’s Comparable Metrics Report helps provide clarity in the form of “apples to apples” metrics designed to address media researcher's critical questions.

Nielsen Local Watch Report April, 2016

Live TV still makes up the bulk of how we watch.

Local Interconnect Penetration

Updated guide to market-by-market reach for local cable and local interconnects.

Programmatic TV Guidelines and Best Practices

A living document maintained as an open and collaborative effort between broadcasters, advertising agencies, rep firms, aggregators and platform providers.
People News
The people making moves into industry leadership.
The Voter Funnel Study
A new study from GfK shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
View TVB's On-air Political Ads


“Turns out, the rumors of traditional TV’s death have been greatly exaggerated. The big four networks nabbed the top four spots with our panel. More than 75% of respondents claimed they couldn’t live without ABC (77%), CBS (76%), and NBC (75%), and 57% also needed FOX.” —TiVo’s Advisors Panel Study March 2016, TiVo Research

Feature Commentary

 Andrea Duggan, VP, Media Sales, Gamut  
Local Is Key Ad Drive In Presidential Election —Andrea Duggan,VP, Media Sales, Gamut
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

Industry News

Nielsen Research Sheds Light On 'Live' Vs. Delayed Viewing

Reality-competition shows get the most “live” viewing, while animated shows get the least of any genre of prime-time programming, according to new Nielsen research.

Why CBS is Breaking Records Before Upfront

While some experts have been predicting TV ads would shrivel as viewers pursue video on streaming, cable and satellite services, Moonves says CBS Television is number one in all demos in the quarter, with and without football.

NBC Sports' Snapchat plans for the Kentucky Derby

Snapchat will be integral to NBC Sports’ exclusive coverage of the Kentucky Derby. The network will be experimenting with Live Stories in collaboration with racecourse Churchill Downs to mesh branded content with user-generated content on Derby day.

CBS to Revamp ‘CBS Evening News’ on Weekends

CBS is retooling its weekend evening-news broadcast in an effort to align its TV and broadband operations more closely.

Moody’s Sees Broadcast Stable After Political Bump

A record $3.4 billion in TV political advertising will power broadcast stations to a 14-18% boost in advertising revenues in 2016, according to a new report by Moody’s Investors Service.

Honda, Nissan Lead April Sales Advance

The U.S. market for cars and light trucks may be hitting a plateau—but it is a very high plateau. The seasonally adjusted annual rate (SAAR) of sales for April moved back up to 17.4 million as total sales rose 3.5% from a year ago.

Why Digital Video Is the Ultimate Equalizer Among All Media

Across the spectrum of programming, distribution and advertising, TV is becoming more like video, and video more like TV. The best part? Whoever produces the best content wins.

IAB Digital Video Study Illustrates Growth

The IAB released a study on digital video advertising. While positive trends for sellers of online video can be read from the results, the study does not convey as much negativity for traditional TV as headline conclusions might suggest.

Univision Signs New Nielsen Ratings Deal

Univision signed a new agreement to use Nielsen’s National and Local Digital in TV Ratings services. Univision and UniMás are the first Spanish-language broadcast networks to include digital audiences in the linear TV ratings.

Obama Takes Supreme Court Battle to Local TV

President Obama took his campaign for a Supreme Court justice straight to the constituents of recalcitrant Republican senators, giving interviews to local TV stations in an effort to jump-start Judge Merrick Garland's stalled nomination.

More Industry News >>
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