Industry News

In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- but traditional TV advertising continued to have strong results.
In January, U.S. national TV witnessed a sharp decline in total day commercial ratings points -- but rose slightly in prime time.
Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels.
Alphabet Inc.’s Google is committing to a series of audits for its web video powerhouse YouTube by the ad industry’s measurements watchdog, the Media Rating Council.
The Federal Communications Commission today voted unanimously to allow broadcasters to voluntarily deploy the emerging “next-generation” television transmission standard known as ATSC 3.0.
Scripps Networks Interactive said it would be investing $30 million to $40 million in digital content and data to fuel growth.
More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times.
Last year, Accenture and ABC analyzed $12 billion of actual media spending with actual sales data. Here is what they found.

TVB Features

The Good Wife spin-off The Good Fight nationally delivered a 4.5 household rating, with an 8.7 in Ft. Myers and an 8.0 in Minneapolis. Our featured market this week is West Palm Beach-Ft. Pierce, FL.

Proud sponsor of 2017 Missouri School of Journalism fellow.
Nielsen’s Q3 2016 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
An Industry Leader—and Cheerleader
“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry. When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.
“ATSC 3.0 will change the business of broadcasting into a next generation wireless communications business. This new technology will give broadcasters the ability to pursue multiple new business models which will significantly diversify their current revenue mix.”—Mark Fratrik, chief economist and SVP, BIA/Kelsey

Featured Positions: Sales | Digital | Research | Intern 

Knowing what’s running, and where, is essential. View the latest broadcast network program line-ups.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness