“Original programming has never been more important for TV networks, but it’s also more costly and failure-prone than at any time in television’s history.”
Rentrak today introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s TV audience ratings.
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet.
From the most popular—that would be “Empire”—to the least, here’s a look back at this past broadcast season.
After a couple of stagnant weeks, a number of first-run shows in all categories report ratings gains in the week ending May 17, 2015.
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