Industry News

JPMorgan has limited its display ads to about 5,000 from 400,000 websites it has pre-approved. Surprisingly, the company is seeing little change in the cost of impressions or the visibility of its ads on the internet.
The backlash from the YouTube controversy has gotten so great that some have predicted the ad freeze from major brands could cost the site $750 million. With that amount of money at stake there are going to be some winners and losers, as outline in this article.
Some cable networks from major TV cable groups continue to struggle -- losing high percentages of their respective subscriber bases.
RTDNA's annual survey of newsrooms across the United States discusses, among other things, the most important things stations are doing online.
Making America Great, a nonprofit run by one of Trump's most influential donors, will begin airing $1 million in TV ads that will air in the District of Columbia, along with ten states where a Democratic senator is up for re-election in 2018.
Snap Inc. has signed a pact with NBCUniversal for the 2018 Winter Olympics that will make the popular messaging app a home for Olympic-themed content and allow NBCUniversal to sell Games-related geofilters and “lenses” to advertisers for the first time.
Determined not to be caught on the back foot by yet another powerful digital trend, some broadcasters are pushing out their local content on OTT platforms.
TVB President and CEO Steve Lanzano discuss the results of the Zenith Optimedia Group’s forecast on North American ad expenditures and what it means for local TV.

TVB Features

A new white paper from comScore examines the cross-platform media landscape. Among the findings, viewing of live television still dominates total television time at 84.0%. Our featured market this week is Norfolk-Portsmouth-Newport News, VA.
In Feb’17, the percentage of households with wired cable dropped to 52.5, as the percentage of broadcast only households rose to 13.0%. The percentage for homes with ADS (alternate delivery systems) remained at 30.3%. Local Interconnect Penetration.

Proud sponsor of 2017 Missouri School of Journalism fellow.
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
“The vast majority of new television series fail, but This is Us also proved that there's still no matching broadcast television when it comes to finding the best chance of reaching the biggest audience.”—David Bauder, Television Writer, Associated Press
An Industry Leader—and Cheerleader
“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry. When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.

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