TVB Features

TVB's Weekly Television Performance Metrics

A spectacular week for local broadcast television with The Academy Awards, The Daytona 500, the 2015 Lo Nuestro Awards, and the Two and A Half Men series finale. Our featured market this week is Dallas-Ft. Worth.

TVB is proud to announce the release of our new dedicated sales resource, AE Dashboard, exclusively for TVB members.

Cable & ADS Feb 2015

National Wired Cable penetration continues to decrease, dropping down to 56.8% in Feb’15. ADS remains relatively unchanged at 32.8%, and Broadcast Only homes increased to 10.9%.

2014-2015 DMA Ranks

New season's reports for all 210 DMAs now available.

Nielsen Q3 Total Audience Report

What You Need to Know—key points highlighting the strength of the local broadcast industry.
People News
The people making moves into industry leadership.
 

Station Innovation:
Local News

WXYZ Moving Noon Newscast to Downtown Detroit

'Quotable'

“ … I’m not saying I’m not going to do films anymore, but having been away from television for a while, & to come back & see how network television has evolved…it’s definitely a space I would like to stay in.” — John Ridley, Academy Award winner & Executive Producer of American Crime, ABC
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Broadcasters Praised On House Floor

House members took to the floor to praise their local TV and radio stations for everything from preserving the First Amendment and raising money for charity to being the first informers in times of emergency.

A Modern Masterpiece from "Modern Family"

Everything about this episode was a work of pure comic genius.

New Car Buyers Getting Low Mileage Out of Social, Mobile

Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from MaritzCX.

Small Business Owners Upbeat For 2015

The annual Small Business Economic Survey by Union Bank & a survey by Barlow Research show that American small business owners have a generally optimistic view of the U.S. economy this year.

The Big Four: Crossing the Big Gray Line

This year the median age of viewers on the Big Four networks in primetime has crept above 50. Should advertisers still be targeting 18-49s when so many have aged out of this demo?

Mega-Phenom!: How New Broadcast Show Is Making Ratings History

For an unbelievable seventh week in a row, the Fox Empire series — a primetime soap about a family dynasty divided by the fight to control a hip-hop empire — surged in the ratings, netting 13.8 million viewers this week.

Tribune Digital Traffic Hits All-Time High

Its TV station local news websites double unique visitors to 90 million. In addition, Tribune’s local broadcast sites steadily grew total unique visitors from quarter to quarter throughout 2014, according to Google Analytics.

Today’s Don’t-Miss, Must-See Video…

Mark Cuban at a recent re/code conference explains the value of television.

U.S. Auto Sales Roar Toward Strongest February Since 2002

U.S. auto sales are on pace for the best February since 2002, forecasters say. February is expected to mark the 12th consecutive month of year-over-year gains for the industry.

Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys

Ratings will be accessible directly via Mediaocean’s “Spectra OX” spot and network TV platforms, which agencies use to plan, buy, traffic, invoice and pay TV outlets for their advertising buys.
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