TVB Features

TVB's Weekly Television Performance Metrics

America’s Got Talent Tuesday was the top rated program of the week. the FIFA Women’s World Cup Quarterfinal delivered a 3.2 rating nationally. Our featured market this week is Spokane, WA.

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.

Station Innovation:
Local News

ABC Making History With Use Of Drones

Cable & ADS May 2015

National Wired Cable penetration continues to decrease, dropping down to 56.5% in May 2015. Local Interconnect Penetration Guide available for download.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
 
TVB Forward 2015 - Registration Is Open!

Fall 2015 Primetime Grid

TVB has all the latest program announcements for the Fall 2015-16 season.

'Quotable'

“The vast majority of people across all ages still get most of their news from television. Even the 18-24 demographic, much touted by messaging-app makers and social network executives as a hungry new audience, prefers TV news to news via social media.”  —  Leo Mirani, Reporter, Quartz     
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Reeling It In: Movie Marketing Dollars Boost Broadcast, Cable Nets

Movie dollars are keeping the networks fat and happy this summer, and while a number of potential blockbusters have yet to hit your local multiplex, thus far Warner Bros. has emerged as TV's biggest booster.

Streaming Media Might Be Popular, But Broadcast Isn't Doomed

It's no secret that streaming services like Netflix and HBO NOW have had a meteoric rise, but, despite some predictions, that might not mean the downfall of traditional broadcast television.

Hyundai to Replace GM as NFL Sponsor

Hyundai Motor Co. has replaced General Motors as an official sponsor of the NFL, signing a four-year deal that gives the South Korean company a platform at some of the most viewed events in the U.S.

Five Reasons Programmatic TV Is Set To Skyrocket

TV advertising is far from dead; it’s just ready for a massive change. Programmatic TV, the automation and optimization of the TV ad buy, is the sea change bound to transform the industry.

Dave Lougee New NAB Joint Board Chairman

The Tegna Media exec succeeds Charles Warfield. Brian Lawlor elected TV chair and José Valle elected Radio chair.

Advertisers Rush To Latenight To Catch Colbert, Fallon, Kimmel

Advertiser interest in latenight television is more intense than it has been in years, media buyers say – so much so that sponsors are willing to pay bigger price increases to advertise on latenight TV shows than they are in primetime.

ARF Rocks Research World with Measurement Mandate

Cross platform continues to be a major initiative of an industry that has historically focused predominantly on television.

Why Television Is Still King for Campaign Spending

TV will likely continue to be the dominant advertising medium for the 2016 presidential contest because of its reach. TV connects with 87% of Americans of voting age, Nielsen has found in a report.

Toyota Goes National ... And Local With New Campaign For Camry, Corolla

Toyota is launching a big campaign for Camry its top-selling car in the country, and the Corolla. There are no fewer than three broadcast flights and two waves of billboards, plus print, digital, mobile and social executions.

Local TV Viewers Speak Out About Your News Promos

It is the goal of local TV news marketers to engage our viewing audience and to motivate them to watch your stations’ news.

More Industry News >>
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