Industry News

Nielsen, the TV ratings company whose data has been used as industry currency since the 1950s, has been prepping networks for significant changes in the way it reports “overnight” numbers starting this fall.
From more granular analytics to better tools for incorporating social content into stories, newsrooms, and the vendors they work with on social, are moving along a sharp learning curve.
"Instead of hiring people that sell spots, we’re hiring people that sell cars, and we’re speaking the language better today than we’ve ever spoken the language, and we’re bearing the results” says Steven Marks Sinclair Television Group EVP/COO.
Healthcare and pharma ad spending remains the smallest ad spending category in the US due to restrictive compliance laws that make it difficult to target audiences.
Audiences are still watching TV and video in droves and the right advertising strategy backed by in-depth audience data will ensure you are reaching them.
The Trump administration appeals district court judge's decision to block rule requiring television and streaming video ads for prescription drugs to include their list price.
Tegna has received two offers to do a deal from Apollo Global Management, which is in the process of buying the Cox TV stations.
Comscore's plan to reorganize its technology, product and sales organization will cost $1.5 million to $2.5 million as it terminates 8% of its workforce.
CBS, NBC, Fox and ESPN will have booked around $2.4 billion in upfront ads sales for the season- about $300 million more than last season at this same time.
A survey conducted by Urban Science and Harris shows that while young people may tap a smartphone to buy just about everything else, young adults -more than any other age group- said they visited dealerships.

TVB Features

When compared to cable, broadcast TV is the stronger choice for average minutes viewed per network, summer ratings, and trust. Our featured market this week is Birmingham (Anniston and Tuscaloosa), AL.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.

TVB Industry Webinar: Optimizing Local — OnDemand presentation is now available.

Why You Think Your Devices Are Listening to You

“Every other device in your world, including Alexa and Google Assistant after you say the wake words, takes whatever behaviors you exhibit and whatever data that can be gathered about you and uses it to make predictions about your behaviors.” —Shelly Palmer, The Palmer Group

“If Locast was the invention of a bunch of sports fans frustrated by retrans blackout or young hackers simply trying to screw big corporations and get something for free, I might be more sympathetic. But that is not what Locast is.”—Harry Jessell, Editor, TVNewsCheck

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

What is one way to future proof operations and infrastructure in today's fragmented media distribution system?

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness