The U.S. market for cars and light trucks may be hitting a plateau—but it is a very high plateau. The seasonally adjusted annual rate (SAAR) of sales for April moved back up to 17.4 million as total sales rose 3.5% from a year ago.
Across the spectrum of programming, distribution and advertising, TV is becoming more like video, and video more like TV. The best part? Whoever produces the best content wins.
The IAB released a study on digital video advertising. While positive trends for sellers of online video can be read from the results, the study does not convey as much negativity for traditional TV as headline conclusions might suggest.
Univision signed a new agreement to use Nielsen’s National and Local Digital in TV Ratings services. Univision and UniMás are the first Spanish-language broadcast networks to include digital audiences in the linear TV ratings.
President Obama took his campaign for a Supreme Court justice straight to the constituents of recalcitrant Republican senators, giving interviews to local TV stations in an effort to jump-start Judge Merrick Garland's stalled nomination.
More Industry News >>
(Best viewed in IE & Firefox)