Industry News

The FCC has adopted a Report and Order that expands broadcast stations’ ability to share a single TV channel so viewers can continue to receive their broadcast programming.
The difficulties of navigating today’s TV and video discovery environment haven’t been lost on digital content companies, many of which are experimenting with new tools and techniques to help viewers find better content.
The decision by high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television.
Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.
After years of explosive growth, mobile media usage may be slowing down, according to a new report from comScore. Meanwhile, traditional live TV still holds a strong position versus both delayed viewing and competition from over-the top.
Months after kicking the tires on a modest reduction of in-game commercial stoppage, the NFL on Wednesday said that it is working with broadcasters on a scheme to restructure the ad pods in all future televised contests.
Google’s advertising crisis went global after some of the biggest marketers including AT&T Inc. and Johnson & Johnson halted spending on YouTube and the internet company’s display network, citing concern their ads would run alongside offensive videos.
A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond.

TVB Features

A new white paper from comScore examines the cross-platform media landscape. Among the findings, viewing of live television still dominates total television time at 84.0%. Our featured market this week is Norfolk-Portsmouth-Newport News, VA.
In Feb’17, the percentage of households with wired cable dropped to 52.5, as the percentage of broadcast only households rose to 13.0%. The percentage for homes with ADS (alternate delivery systems) remained at 30.3%. Local Interconnect Penetration.

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The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
“The vast majority of new television series fail, but This is Us also proved that there's still no matching broadcast television when it comes to finding the best chance of reaching the biggest audience.”—David Bauder, Television Writer, Associated Press
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“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry. When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.

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