“Local Broadcast television allowed me to both make my advertising point & display the product.”

 

TVB Features

VidLytics
The NCAA Championship and The Masters led broadcasters to attract 96% of the Top 100 A25-54 GRPs last week. Our local market-of-the-week features Los Angeles in week 29!  Enjoy!

Station Innovation
Local News

WRC Launches News Service For 1,000+ Taxis

Nielsen Survey Dates

Local Survey Dates for the 2014–2015 Television Season

Nielsen Cross-Platform Report Q4 2013

What You Need to Know—key points highlighting the strength of the local broadcast industry.

SQAD Network vs. Local Analysis

Q2 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.

People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly two-thirds of local political conversations are driven by what citizens view on Local Broadcast TV.

"Quotable"

“…Live (event) TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” –Darcy Bowe, VP-director of video at Starcom USA

TVB Guide to 2014 Political Races & DMAs

Where are the competitive races in 2014? TVB has the answers to all the elections, updated on a continual basis. Check the latest in your state.

Cable & ADS

Feb 2014 total National ADS, Over-The-Air (OTA), and penetrations reached an all-time high, while Wired-Cable hit an all-time low. Local Interconnect Penetration  updated guide.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Aereo at the Supreme Court: a guide to the biggest TV case in 30 years (and where to learn more)

The fight over Aereo, which has had the TV industry buzzing for months, is going to the Supreme Court: here’s what you need to know.

Olympics Boost NBC Broadcast TV Rev 73%

That huge jump comes from the Winter Olympics. But even without it, revenue was up 17% due to ad gains and higher retrans fees.

TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%

Total media buys processed by the major agency holding companies pooling their data through Standard Media Index jumped 18% over the first quarter of 2013, largely thanks to blockbuster TV events.

Teens Dropping Social Nets for Social Apps

According to the Project Tomorrow survey, in 2013 just 30% of middle school students and 39% of high school students said they are maintaining a profile on a social networking site.

WRC Launches News Service For 1,000+ Taxis

The Washington NBC-owned station’s new feature with Taxi TV delivers passengers news, weather and entertainment updates as well as an interactive ticker.

‘Today’ Coming To Your Car Via SiriusXM

“We are incredibly proud and excited to bring TODAY to the SiriusXM audience,” said Deborah Turness, President of NBC News.

Nielsen and comScore Duel Over Mobile Ad-Tracking

The two measurement companies spar over whose methodology and approach is better. While comScore has been faster to market with a mobile ad-tracker, Nielsen says it is the only provider that can offer metrics comparable to the TV ratings.

TV Upfront: More C7 Time-Shifted Deals, Digital Video Makes Headway

What we do know is that 3% to 5% -- at best -- of all TV/video viewing in the U.S goes to digital platforms. That still mean 95% to 98% reside on traditional TV platforms….expect some more C7 deals -- commercial ratings plus seven days of time-shifted viewing.
 
 

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