Industry News

Social media juggernaut Snapchat announced new original content that will be available for viewing on its Discover platform this fall. One of the upcoming entries will be the platform’s first daily news show, which will be produced by NBC News
Local news publishers stand to benefit from Facebook’s commitments to fight fake news and encourage more community activity on its platform.
After discussing various supply-and-demand scenarios with buyers/sellers attending upfront presentations, a research team at BMO Capital Markets concluded that the 2017-18 upfront advertising marketplace will once again defy gravity.
According to the Leichtman Research Group, broadband subscribers now outnumber pay TV subscribers in the United States, led by cable broadband additions.
While many TV creators have decided to focus exclusively on cable or streaming outlets, “This Is Us” creator Dan Fogelman explains why he remains devoted to broadcast television.
Share of upfront TV advertising spending has increased for sports programming. Barclays Research says overall sports programming has taken a 26% share of upfront TV dollars for this current 2016-2017 season to date.
Saturday Night Live has out-rated every prime-time telecast on the broadcast networks so far this week in adults 18-49, while delivering the show's most-watched season finale in six years.
Facebook is cutting checks to advertisers after it found a flaw in the way it measures certain video. It's the first time Facebook has been public about a problem measuring ads that involved billing since it started disclosing such reporting errors last year.
The FCC has released a user guide for the web-based system through which winning TV station bidders in the spectrum auction can collect their winnings.

TVB Features

Saturday Night Live delivered a 6.3 household rating nationally, with an 11.3 in Austin and a 10.6 in Chicago. Our featured market this week is New Orleans, LA.

Nielsen’s Q4 2016 Total Audience Report confirms Americans’ significant & consistent preference for television over all other media.

Industry Insights into Local Automated TV Buying and Selling.
“The Accenture study found that, at the top of the purchase funnel, premium content delivers four times as much brand awareness for every dollar spent as paid social media, and more than eleven times as much as short-form digital video.”—Linda Yaccarino Chairman, Advertising Sales and Client Partnerships, NBCU

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