TVB Features

TVB's Weekly Television Performance Metrics

The NFL on Fox Pre-Season game delivered a 3.3 household rating, with a 9.6 in St. Louis and a 17.7 in Nashville. Paducah, KY-Cape Girardeau, MO-Harrisburg, IL is our featured market this week.

 

Station Innovation:
Community

NBC/Telemundo Join For Pet Adoption Initiative

Cable & ADS July 2015

National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
 
TVB Forward 2015 - Registration Is Open!

Fall 2015 Primetime Grid

TVB has all the latest program announcements for the Fall 2015-16 season.

'Quotable'

“We are profoundly saddened by the senseless murders of Alison Parker and Adam Ward, two journalists with deep ties to their communities who were pursuing their dreams in local broadcast TV. Our thoughts and prayers are with their loved ones and the WDBJ family.” —Steve Lanzano, President & CEO, TVB

Feature Commentary

“Banners, search ads and YouTube don’t sell burgers by the billions, but TV does, and it does it day in and day out.” —Dave Morgan, CEO, Simulmedia
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Can ‘Out-Stream’ Video Ads Help Save Mobile Advertising?

The companies Virool and Teads are both looking to pioneer a relatively new digital ad category which some are calling “out-stream ads” –essentially video ads that run on text-dominant Web pages versus just prior to or during video content.

ANA: Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low.

Connected TV Devices Reach Tipping Point

Half of Internet-connected homes in the U.S. have a device that connects their television to the Internet. In total, 46 million homes had some sort of connected-TV device in the second quarter of this year, according to NPD.

TVB Kicks Off PR Push For Political Ad Money

TVB has hired a politically-connected public relations firm in Washington to help make the case that broadcast TV continues to be the best medium for political advertising.

Community Remembers Slain Cameraman

Salem High School opened its doors to the community Monday to commemorate the life of an alumnus — Adam Ward, the 27-year-old cameraman for a Roanoke television station who was slain on live TV last week.

Soul-Searching in TV Land Over the Challenges of a New Golden Age

The number of scripted shows produced by networks, cable networks and online services ballooned to 371 last year. Diminished ratings in television have been a reality for some time, but that has largely been credited to technological challenges and changes in viewing habits.

TV Networks Confront Ad Blockers Erasing Their Commercials Online

The rise of ad blocking online has worried marketers and web publishers alike, but even TV networks are having to confront the disruptive technology as it strips commercials from their streaming video players.

NAB Labs Invests In Online Engagement

NAB Labs, the tech devision of the NAB, is participating in seed financing of Antenna, a startup tech company that provides a means for media companies and retailers to determine what online content is resonating with audiences.

Apple Eyes Move Into Original Programming

The moment the media and technology industries have been expecting for years may finally be arriving: Apple is exploring getting into the original programming business.

WDBJ Tragedy Is Call For Safety Review

It's getting dicey out there for TV reporters and photographers especially when they are prepping or doing a live remote. You cannot fully protect them, but you can take precautions.

More Industry News >>
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