TVB @ CES
Television is all the rage at CES 2012
TVB Features
Events & Conferences
• Campaigns & Elections: Advertising Seminar & Reed Awards, Feb 3, 2012
• 4A's: Transformation LA 2012, Mar 26–28, 2012
SQAD Network vs. Local Analysis
TVB analysis of Spot TV vs. Network Scatter SQAD CPMs is now updated to projected 1stQ, 2012. And the news is very, very good for Spot TV!
Political Ad Spending
The Political Databank site now includes 2011 CMAG Candidate and Ballot/Issue spending.
Week 18 of the Broadcast Season
Nationally, Broadcast took 98 of the top 100 Adult 25-54 programs (S/O-S/O) and delivered 99% of the A25-54 rating points.
Spot TV Political Daypart Analysis
Campaign report break-out include Presidential, National /Non-Presidential (Senate & House), State & Local Races.
Local Cable CPMs Are High And Hard To Work Around
Read Jack Poor's recently published letter to the editor of Campaigns & Elections regarding the effectiveness of local broadcast in achieving real reach and real ratings.
TV Basics Updates
Quick reference television statistics and trends guide latest available year-end data.
Industry News
Millennials DO Respond To TV Advertising
Nothing even comes close to generating awareness among Millennials the way TV commercials do.
TVB Breaks Out S.C. TV Ad Dollars
Analysis of TV political spending in S.C. (in millions) vs. vote.
TV Increasingly Screens Out Baby Boomer Actors, Audiences
"Old is not old anymore...every seven seconds, someone turns 55, and they're more likely to be a first-time parent," said Steve Lanzano of TVB.
Multicasters: Stations Leave Millions Behind
Even in small markets, broadcasters are generating up to $1 million in annual revenue with a single subchannel, according to panelists at a NATPE session on multicasting.
'Smash,' 'The River,' 'Awake' And 'GCB' Top Broadcast's Midseason Hot List
Critics believe a number of the new scripted series to be collectively superior to last fall’s freshman class.
National NFL Numbers Not The Whole Story
While playoff football games draw big ratings, TVB's look at numbers in the teams' home markets reveals much, much larger audiences.
Nielsen: Websites Can Increase Local TV Reach
Nielsen research indicates that stations can use their Web sites to notably expand reach of their news content, helping drive cross-platform sales.
Automotive Execs Plot Comebacks, Hype Super Bowl
Ad Age talks to the marketing bigwigs at the North American International Auto Show.
Innovation is “Business-as-Usual” at TV StationsA visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations. Sure, stations remain committed to providing their communities with the staple…More>> |
Attention Advertisers and Agencies
TVB provides resources to assist you in leveraging the strengths of local media in your advertising campaigns. Visit the Planning & Buying section or submit an online needs request form now.