Industry News

Sen. Luther Strange and allies are dramatically outspending Roy Moore and friends on television in the special Republican primary in Alabama.
Broadcasters Foundation of America has distributed $50,000 in aid to broadcasters impacted by Hurricane Harvey, and $100,000 in projected grants are slated for Irma-affected broadcasters.
The 2017 Emmys were even with last year’s all-time low in total viewers, averaging 11.4 million viewers. The telecast also averaged a 2.5 rating in adults 18-49, dropping below last year’s 2.8.
On Sunday, August 27, as Harvey approached the Texas coast and the flooding began to unfold, comScore Local TV data showed that homes not affected by outages clearly saw much higher overall TV viewership compared to the corresponding day the previous week.
Instagram, Facebook, YouTube and WhatsApp dominate the social media landscape among young tech-savvy Millennials and Gen Z, and Facebook ranked first among those born pre-1990.
HBO topped the most awards of any network, while Hulu's "The Handmaid's Tale" nabbed a total of eight awards and "Saturday Night Live's" received nine awards.
According to a new survey from Katz Media Group, nearly all of the series nominated for best drama or comedy at the upcoming Emmy Awards have been watched by fewer than half of all potential viewers.
The VAB says subscribers for the pay TV business --- cable, satellite, and telco -- have remained relatively steady for the last five years, now holding at 98 million homes for 2017.
Nielsen's latest report for Q1 2017 focuses on local news consumption; its growth, its diversity of viewers and its outsize role. In an average week, local news reached 40% of people in the ad-friendly A25-54 demographic. That’s compared to 32% for national broadcast news and 17% for cable news.
American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer.

TVB Features

Hurricane Irma New Research Now study in Florida, confirms local TV’s importance during dangerous weather situations.

Hurricane Harvey – Research Now study reveals southern Texas communities impacted by Harvey chose local broadcast TV news coverage over all media.

TVB: Local TV The ‘Overwhelming’ Irma News Choice
“In Irma, [radio stations] were lifelines … but only to retransmit the outstanding coverage from TV news crews with the budget — and people — to do the job right.” —Adam R Jacobson, journalist, Radio + Television Business Report
Nielsen’s Q1’17 Local Watch Report has just been released, with the emphasis this issue on news. In Q1’17, A18+ in LPM markets spent in an average week, 2 hours and 22 minutes with local TV news. This was a 4% increase versus 2016. Our featured market this week is Wichita-Hutchinson Plus, KS.
“When you eat an apple or a piece of cake, you know how many calories is in each. In the same way, we need one clear ratings view and measurement system across the global digital industry that allows us to better examine how we’re spending our total media investment.”—Keith Weed, CMO, Unilever
Advanced Local TV strategies, measurement & monetizing opportunities, reports, briefings, services, and more. 
Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

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